Impact99 2012 Closing Keynote

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Slides from the closing keynote talk I gave at the Impact99, Human Resources Summit 2012, in Toronto Canada on October 24, 2012. Follow the link below to check out the accompanying Storify story of tweets during my talk:

http://storify.com/SMinOrgs/impact99-closing-keynote-toronto-2012/edit

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Impact99 2012 Closing Keynote

  1. 1. The Road Forward: Striving for Balance Courtney Shelton Hunt, PhD October 24, 2012
  2. 2. How You May Feel… Now Back at Work Copyright © 2012, Courtney Shelton Hunt, PhD2
  3. 3. Lead or Follow? Let’s Chart Our Own Course What’s Everyone Else Doing? Copyright © 2012, Courtney Shelton Hunt, PhD3
  4. 4. No Shared Direction Let’s Go This Way! I’m Not So Sure… Copyright © 2012, Courtney Shelton Hunt, PhD4
  5. 5. An Inevitable Tension Ready to Build Barricades and Cautions Copyright © 2012, Courtney Shelton Hunt, PhD5
  6. 6. Different Perspectives We’ve Been Foiled! Let’s Find a Way! Copyright © 2012, Courtney Shelton Hunt, PhD6
  7. 7. The Yin-Yang of it All… In Chinese philosophy, the concept of yin-yang… literally meaning "shadow and light," is used to describe  How polar opposites or seemingly contrary forces are interconnected and interdependent in the natural world, and  How they give rise to each other in turn in relation to each other Copyright © 2012, Courtney Shelton Hunt, PhD7 Source: Wikipedia
  8. 8. Focus on Bringing Forces Together Copyright © 2012, Courtney Shelton Hunt, PhD8
  9. 9. Yin and Yang in the Social Workplace Copyright © 2012, Courtney Shelton Hunt, PhD9
  10. 10. A Judokan Approach to Change  Core ideas – Recognize and accept individuals and organizations as they are, rather than as they should be – Work with current realities rather than against them  Goal: achieve maximum results with minimum effort  Principles – Yielding, leverage, balance, momentum – Open-mindedness, self-reflection, empathy, respect – Intense concentration, discipline Copyright © 2012, Courtney Shelton Hunt, PhD10
  11. 11. EMBRACE THE “NEW NORMAL” It‟s a Brave New World – Even if you want the old one back! Copyright © 2012, Courtney Shelton Hunt, PhD11
  12. 12. Copyright © 2012, Courtney Shelton Hunt, PhD12 Social Tech Makes the World Go „Round
  13. 13. New Software and Hardware New Forms of Digital Networks Copyright © 2012, Courtney Shelton Hunt, PhD13 Thinking beyond Social Technology
  14. 14. “Real World” vs. “The Cloud” A False Dichotomy In the Industrial Era In the Digital Era Copyright © 2012, Courtney Shelton Hunt14 +
  15. 15. “High Tech” can be “High Touch” Copyright © 2012, Courtney Shelton Hunt, PhD15
  16. 16. Social media is “just” a communications tool. yes, and… Social Technology is a Utility Copyright © 2012, Courtney Shelton Hunt - all rights reserved16 A nuclear power plant is “just” a way to turn on the lights
  17. 17. Public Social Media Sites (Semi)Private Digital Networks Enterprise 2.0 Organizations Get “Social” Copyright © 2012, Courtney Shelton Hunt, PhD17 Intranet 2.0 (Human Resources) (Internal Communication) Knowledge Management 2.0 Business Intelligence 2.0 Project Management 2.0 Learning2.0
  18. 18. Social Business Applications  Accounting and Auditing  Finance  Law and Ethics  Operations Management  Knowledge Management  Information Technology  Leadership  Communications  Human Capital Management Copyright © 2012, Courtney Shelton Hunt, PhD18
  19. 19. PREPARE TO LEAD The best way to influence and move others may be to change ourselves first Copyright © 2012, Courtney Shelton Hunt, PhD19
  20. 20. To Move Forward…  Recognize that you don’t know what you don’t know… but you know more than you think you do  Develop Digital Era competencies  Make the same commitment to putting your best foot forward in the cloud that you do to putting your best foot forward on earth  Strive to master time and information management challenges Copyright © 2012, Courtney Shelton Hunt, PhD20
  21. 21. What‟s Your SMQ? Copyright © 2012, Courtney Shelton Hunt21
  22. 22. Digital Era Competencies  Concepts: Ideas unique to the Digital Era, or that take on new meaning in the Digital Era  Tools: Specific enabling technologies or applications of technology  Platforms: Environments in which multiple 2.0 technologies are leveraged for specific purposes  Skills: Capabilities unique to the Digital Era, or that take on new meaning in the Digital Era Copyright © 2012, Courtney Shelton Hunt, PhD22  Tactics: Specific means of leveraging 2.0 technologies to achieve goals and objectives  Management: Issues and challenges related to the development of social media strategies and plans, including the creation of online communities
  23. 23. Copyright © 2012, Courtney Shelton Hunt, PhD23 Time and Information Management  Constant change, lightning speed, and high volume are the “new normal”  You’re never going to find the time to develop proficiency – you need to make the time  Large (initial) investments of time are unavoidable  Digital engagement is a marathon, not a sprint  It’s impossible to “have it all,” “do it all,” or “know it all”  Technology and tools can help, but they can’t replace good judgment
  24. 24. WORK SMART, NOT JUST HARD So you don‟t mindlessly “jump on the bandwagon,” “miss the boat” or “jump the shark” Copyright © 2012, Courtney Shelton Hunt, PhD24
  25. 25. Copyright © 2012, Courtney Shelton Hunt, PhD25 The SAPLING Approach Strategize Assess Plan Lay a FoundationImplement Adjust „N‟ Fine Tune Grow
  26. 26. Slow and Steady…  Think carefully about whether potential benefits are worth the costs, and which digital technology investments are likely to produce the best returns Copyright © 2012, Courtney Shelton Hunt - all rights reserved26  Benchmark against the efforts of earlier adopters and learn from both their successes and failures  Don’t rush, or try to do everything at once – a strategic, methodical, and phased approach is more effective in the long run
  27. 27. Making Digital Investments  Concepts – Cost of Inaction (COI) – Return on Investment (ROI) – Return on Engagement (ROE) – Return on Contribution (ROC)  Perspectives – Short term – specific, tactically focused, easy to measure – Long term – general, strategically focused, hard to measure Copyright © 2012, Courtney Shelton Hunt, PhD27 Remember the 10/90 rule: for every $10 you invest in tools, you could invest $90 in people
  28. 28. More Words to the Wise  Proceed with “mindful flexibility” – Be patiently impatient  Balance idealism and pragmatism  Emphasize quality over quantity  Be strategically tactical – Understand the big picture… while focusing on what’s right in front of you – Think before you act – Engage in strategic experimentation – Fail smart, which means fast – and hopefully small Copyright © 2012, Courtney Shelton Hunt, PhD28
  29. 29. Things to Balance  The “organization of the future” and traditional values, practices and priorities  People with different “digital comfort zones”  The rights and responsibilities of the organization and its employees  Freedom and control  Standardization and customization Copyright © 2012, Courtney Shelton Hunt, PhD29
  30. 30. Plan Across the Privacy Spectrum  Public Platforms – Purposes: marketing, branding, recruiting, PR – Examples: Facebook pages, Twitter accounts, LinkedIn Company pages, Google Plus pages  Semi-Private Digital Communities – Purpose: communication and collaboration among individuals who have shared interests (but aren’t in the same organization) – Examples: Ning communities, Facebook groups, LinkedIn groups  Private Digital Networks – Purpose: communication and collaboration among individuals who are linked by a common organizational identity – Examples: too many to list… Copyright © 2012, Courtney Shelton Hunt, PhD30
  31. 31. Manage Risks  Develop a social media policy and guidelines  Update all relevant policies, as well as codes of conduct, contracts and other legal agreements, to reflect Digital Era risks  Address “ownership” and related issues  Create sound governance standards, rules and procedures  Develop and implement robust training – Brand ambassadors and other digital leaders – Managers – All other employees  Communicate, communicate, communicate! Copyright © 2012, Courtney Shelton Hunt, PhD31
  32. 32. Copyright © 2012, Courtney Shelton Hunt - all rights reserved32 About the Speaker Courtney Shelton Hunt, PhD Courtney is the Principal of Renaissance Strategic Solutions (RSS) and an international consultant, speaker, teacher, and writer. Her background in business development, communications, human capital management, information technology, and academia, combined with her business acumen, enables her to provide a unique holistic perspective and strategic leadership to organizations. RSS helps organizations enhance their effectiveness through the design and implementation of innovative and leading-edge strategies and programs. Specializing in social media, communications, and human capital management, we work with organizations of all sizes in both the for-profit and not-for-profit sectors, in a wide range of industries. RSS is the founder and sponsor of the Social Media in Organizations (SMinOrgs) Community, a free professional community that provides information and guidance about the organizational applications and implications of social media.
  33. 33. ABOUT THE DENOVATI GROUP
  34. 34. The Denovati…  Pronunciation guide: day-no-VAH-tee  Deconstructing the term: – DE = Digital Era – NOV = short for novani, Latin for colonists, immigrants, new residents – ATI = those who seek knowledge and/or are in the know The Denovati are Digital Era explorers, pathfinders and pioneers who seek to understand and effectively leverage social and digital technologies 34
  35. 35. The Denovati Group Courtney Shelton Hunt, PhD Courtney is the Founder and Principal of The Denovati Group and an international consultant, speaker, teacher, and writer. Her background in business development, communications, human capital management, information technology, and academia, combined with her business acumen, enables her to provide a unique holistic perspective and strategic leadership to organizations. The Denovati Group enhances the success of individuals and organizations in the Digital Era through an alliance that provides thought leadership and guidance, research, consulting and training services, and a professional community that fosters the sharing of information and best practices. These objectives are accomplished primarily through: • SMART Resources (including the SMART Blog) • Denovati Solutions • SMART Courses 35 Visit denovati.com to learn more about who we are, what we do, and what we offer 35
  36. 36. Denovati Digital Network Click here to learn more and join us on one or more platforms 36

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