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1. B Y - G L O B A L A S S I G N M E N T H E L P
A U S T R A L I A
CASE STUDY

2. INDEX
World's No. 1 creative fashion brand. Founded in Spain & now serves worldwide
About Us
Company Journey
SWOT Analysis
PESTLE Analysis
Porter's Five Forces
Global Assignment Help
Services

3. ABOUT US
H&M, Uniqlo, Mango, Benetton, GAP
Competitors
USP
It focus on high end fashion by imitating the latest trends. Follows 4E
approach- experience, exchange, evangelism and every place
strategies for the customer
Target Audience
All young fashion lovers with high or medium spending power
Stores
6829 stores across the world
ZARA is a Spanish apparel retailer. It specialises in fast fashion, and their
products include clothing, accessories, shoes, swimwear, beauty, and
perfumes.

4. 1975 2002 2003-2010 2011-2013 2014-2017 PRESENT
Opened First store in
Spain in 1975 then
expanded to New
York & Paris
ZARA opened its first
outlet in 2003.
Expanded globally to
56 countries. First
online store in 2007.
Till 2010 it expanded
to 77 countries
Reached 7000 stores
milestones. The
company started
selling through
Zara.com in India
It introduced the new
distribution hub in
Spain & Zaragoza
Opened online stores
in USA & Japan. In
2012 it revamped its
image. Opened new
high-profile stores
Going really great
with the profit of $812
million
TIMELINE

5. STRENGTHS
Stores
Supply Chain
Design Team
Brand Awareness
Pioneer Advantage
WEAKNESSES
Short Lead Time
Fast Fashion
Reliance on Physical
Stores
AI Enabled Prediction
OPPORTUNITIES
Eco friendliness
Re-Sale
Variations in designs
Expanded online market
Increased stores
THREATS
Threats of new entrants
Competition
Price War
Government Regulation
Uncertainties like
Covid-19
S W
O T

6. Fashionable Brand-Zara is a fashionable name for most
shoppers.
Online Shopping Trend
Use of Big Data- ZARA is using big data to reach and
appeal to consumers.
Low Cost of Labour-low cost of labour in Spain is a positive
for the brand
Relative Affordability- Considered affordable in comparison
to other expensive brands
European Trade Agreement- it enjoys all of the benefits of
operating a business out of the European Union.
P
E
S
T
PESTLE
ANALYSIS
L
E
Copyright Issues-For all fashion brands, copyright law is
one of the scariest legal branches out there.
Fast Fashion Impact
Sustainability PLedge

7. THREAT OF NEW
ENTRANTS
Upcoming brands are
major threat to ZARA
who provide products
at affordable prices
THREAT OF
SUBSTITUTES
Product substitution in
retail industry is very
high. In the fashion
industry, all
"substitution" is just
competition.
BARGAINING
POWER OF
CUSTOMERS
Bargaining power of
customers/Buyer is
moderate.
BARGAINING
POWER OF
SUPPLIERS
Bargaining power of
suppliers is low and
almost insignificant.
COMPETITIVE
RIVALRY
Zara faces stiff
competition with
major retailing brands
like H&M, GAP,
UNIQLO, Mango,
Forever 21 etc.

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a-case-study-help
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