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A Long Way from Macomb / Ethics & Trends in Blogging


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Presentation to Cincinnati Women Bloggers 9-26-09 on blogging trends and ethics

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A Long Way from Macomb / Ethics & Trends in Blogging

  1. 4. Imagine a blog and Tweets from “WoodStein” This is called a typewriter, by the way.
  2. 8. <ul><li>What’s your mission? Who is your audience? </li></ul><ul><li>What do you want your “brand” associated with? </li></ul><ul><li>Do you care about showing your biases? </li></ul><ul><li>Will you do pre-, post- or no moderation? </li></ul><ul><li>Do you care about factual accuracy? </li></ul><ul><li>What standards do you have? Will you disclose? </li></ul>Ethical issues to consider with blogs and social networking
  3. 9. Illustration by Twitter 2.0 clue: In a world of unlimited info , sorting & filtering are increasingly valuable pieces of the value chain. from Social Media Insider (via Twitter)
  4. 12. <ul><li>Reporter/topic managers move content from small bursts to wider information bursts. </li></ul><ul><li>They are ‘content-agnostic’ … whatever it takes to be ‘first stop.’ </li></ul><ul><li>They are ‘format-agnostic’ … using tools that best convey the information. </li></ul><ul><li>They are adept at managing interaction – and taking maximum advantage of it. </li></ul>So, what are these reporters doing?
  5. 13. The reporter’s content is being supplemented, linked, enriched and transformed by audience interaction throughout the process. And it’s happening on multiple platforms. And what is the audience doing?
  6. 14. We used to be like classical conductors. We had rights to the music. Everyone followed our baton.
  7. 15. Now, it’s more like sketching out the themes of an improv jazz composition…. … and the audience is part of the performance.