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Presentation at the NEDMA annual conference held at Bentley University on May 27th 2015.
The explosion of content marketing has created new opportunities for marketers to take back control of their brands and the way that consumers interact with them prior to engagement. This presentation will review new methods by which marketers are using content marketing in conjunction with marketing automation to develop consumer interest and protect consumer engagement from competitive infiltration. Focusing on an in depth analysis of direct mail and email marketing campaigns, marketers will learn marketing best practices that will drive brand awareness and credibility while attracting, engaging, nurturing, and converting more leads, customers, and fans.
1. How the desire of consumers to research online prior to brand engagement has created an opportunity for brands to generate organic leads
2. Best practices for brands to retain consumers in their marketing funnels and not lose them to competitive efforts
3. Actionable strategies and creative tips on how to maximize their brand’s marketing campaigns using powerful cross-‐channel marketing automation tools and effective content marketing