The Job Search
Marketing Plan
A Systematic Approach To Finding
Your Next Great Career Opportunity

Dennis Devlin
UC MS-Mar...
Is This How You See Your
      Professional Future?
The Current Economy & Job Market
       Requires A Reality Check
So, What Is A Job Seeker To Do?

    Success In The Current Job Market
Requires A Systematic & Strategic Approach
        ...
First . . .

    Embrace A Career/
    Job Search Mindset

(Then We’ll Cover The Plan)
A Career/Job Search Mindset
•   Realize the current job market realities
    - Opportunities in your specific marketing fi...
A Career/Job Search Mindset

• Recognize in today’s marketplace we are all self-
  employed
  - You are responsible for yo...
A Career/Job Search Mindset

• Apply what you have learned in MS-Marketing Program
  - Utilize your marketing knowledge an...
Resource Recommendation
And now . . .

The Job Search
Marketing Plan
Job Search        Job Search     Developing Your            Marketing Your
   Process             Plan        Personal Bra...
Personal Assessment
    & Exploration
Job Search        Job Search     Developing Your            Marketing Your
   Process             Plan        Personal Bra...
Personal Assessment & Exploration
Who Am I?

• Personal Strengths
  - What skills, qualifications, knowledge, talents, etc...
Resource Recommendation
As A Person & A Job Seeker, You Are Truly Unique –
     Leverage That Uniqueness To Your Advantage
Personal Assessment & Exploration
Who Am I?
• Personal Branding
  - Think of yourself as a brand
  - Identify your unique ...
Resource Recommendation
Personal Assessment & Exploration
Who Am I?

• Business Card
  - Resource Recommendation: www.vistaprint.com
  - Include b...
Personal Assessment & Exploration
Who Am I?

• Resume
  - Spend the most time on your objectives/qualifications
      sect...
Personal Assessment & Exploration
Who Am I?

• Cover Letter
  - Keep to one page if at all possible
  - Utilize a T-Bar fo...
Personal Assessment & Exploration
Who Am I?
• An Online Presence Is Essential Today
       - But don’t be overexposed
    ...
Job Search Marketing
  Goals & Strategy
Job Search        Job Search     Developing Your            Marketing Your
   Process             Plan        Personal Bra...
Job Search Marketing Goals & Strategy
What Do I Want & Why?

• Goal Clarification
  - What do I want the next career oppor...
Job Search Marketing
   Tactics & Tools
Job Search        Job Search     Developing Your            Marketing Your
   Process             Plan        Personal Bra...
Job Search Marketing Tactics & Tools
When & How Do I Make It Happen?

• Training/Skills Development
  - Identify what you ...
Job Search Marketing Tactics & Tools
When & How Do I Make It Happen?

•   Utilize Comprehensive (Multiple Channel) Approac...
Resource Recommendation
Work The Job Search
  Marketing Plan
 & Achieve Success
Job Search        Job Search     Developing Your            Marketing Your
   Process             Plan        Personal Bra...
Work The Job Search Marketing Plan
          & Achieve Success
Am I Making Progress?

• Persistent, Consistent Message & A...
Work The Job Search Marketing Plan
          & Achieve Success
Am I Making Progress?
• Lead Change In Your Job Search
  - ...
Accountability
Job Search        Job Search     Developing Your            Marketing Your
   Process             Plan        Personal Bra...
Accountability
Where Can I Get Help & Encouragement?

• Family, friends, former colleagues
  - Your first line of defense,...
To Close . . .

• Surround Yourself With Positive People
  - Family, friends, former colleagues, etc.

• Be An Outlier (Am...
Resource Recommendation
Questions?
Contact Information

         Dennis Devlin
    dennis.devlin@fuse.net
         859-391-2532
www.linkedin.com/in/dennisdev...
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The Job Search Marketing Plan

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Presentation I gave to the University of Cincinnati MS-Marketing Program in April 2009

Published in: Career, Business

The Job Search Marketing Plan

  1. 1. The Job Search Marketing Plan A Systematic Approach To Finding Your Next Great Career Opportunity Dennis Devlin UC MS-Marketing Program April 3, 2009
  2. 2. Is This How You See Your Professional Future?
  3. 3. The Current Economy & Job Market Requires A Reality Check
  4. 4. So, What Is A Job Seeker To Do? Success In The Current Job Market Requires A Systematic & Strategic Approach To Your Job Search The Bottom Line: Your Next Marketing Project Should Be Marketing YOU!
  5. 5. First . . . Embrace A Career/ Job Search Mindset (Then We’ll Cover The Plan)
  6. 6. A Career/Job Search Mindset • Realize the current job market realities - Opportunities in your specific marketing field of interest - The (@#$%^&*) economy! - Likely time commitment to land next career opportunity • Understand personal attributes required for success - Manage fear - Balance of urgency and patience - Constant focus and disciplined approach - Consistency and persistency will pay off - Positive attitude and confidence
  7. 7. A Career/Job Search Mindset • Recognize in today’s marketplace we are all self- employed - You are responsible for your career development - Job search too – don’t relinquish control • Within the job market context . . . - You represent a unique “product” in the marketplace that provides a service - or services - to potential “customers” (employers)
  8. 8. A Career/Job Search Mindset • Apply what you have learned in MS-Marketing Program - Utilize your marketing knowledge and experience to market yourself
  9. 9. Resource Recommendation
  10. 10. And now . . . The Job Search Marketing Plan
  11. 11. Job Search Job Search Developing Your Marketing Your Process Plan Personal Brand Personal Brand Personal Who Am I? Your Unique Review Strengths/Values, Assessment & Strengths, Values, Share Passion, Practice Exploration Passion & Message Message & Improve Marketing Materials Job Search What Do I Goal Clarification, Set Goals, Target Potential Marketing Goals Want & Why? Marketable Skills & Companies, Positions & & Strategy Strategic/Creative Contacts & Plan Strategies Strategically/Creatively Job Search When & How Skills Development, Identify Training Needs, Marketing Tactics Do I Make It Networking, & Find Networking Events & & Tools Happen? Effective Interviews Practice For Interviews Work The Job Am I Making Persistent & Get Training, Measure & Search Marketing Progress? Consistent Message Monitor Search Activity, Plan & Achieve & Actions Manage Time, Lead Success Change & Replenish Yourself Accountability: Where Can I Get Help & Encouragement?
  12. 12. Personal Assessment & Exploration
  13. 13. Job Search Job Search Developing Your Marketing Your Process Plan Personal Brand Personal Brand Personal Who Am I? Your Unique Review Strengths/Values, Assessment & Strengths, Values, Share Passion, Practice Exploration Passion & Message Message & Improve Marketing Materials Job Search What Do I Goal Clarification, Set Goals, Target Potential Marketing Goals Want & Why? Marketable Skills & Companies, Positions & & Strategy Strategic/Creative Contacts & Plan Strategies Strategically/Creatively Job Search When & How Skills Development, Identify Training Needs, Marketing Tactics Do I Make It Networking, & Find Networking Events & & Tools Happen? Effective Interviews Practice For Interviews Work The Job Am I Making Persistent & Get Training, Measure & Search Marketing Progress? Consistent Message Monitor Search Activity, Plan & Achieve & Actions Manage Time, Lead Success Change & Replenish Yourself Accountability: Where Can I Get Help & Encouragement?
  14. 14. Personal Assessment & Exploration Who Am I? • Personal Strengths - What skills, qualifications, knowledge, talents, etc. will you bring to your next career opportunity? Ask friends, former colleagues, former supervisors. etc. for advice • Core Values - What do you value in an employer and work situation? Think about prior work experiences to determine what worked for you and what didn’t • Work Passion - What are you truly passionate about when it comes to your work? What brings you into a sense of flow when you are working? • Your Unique Brand Message - A powerful statement that speaks to your unique strengths, values and passion
  15. 15. Resource Recommendation
  16. 16. As A Person & A Job Seeker, You Are Truly Unique – Leverage That Uniqueness To Your Advantage
  17. 17. Personal Assessment & Exploration Who Am I? • Personal Branding - Think of yourself as a brand - Identify your unique product/service features - Translate those features into benefits your potential customers (employers) need/desire - Emphasize the value you can bring to potential customers (that value will help negotiate price/salary) - Master the art of self-promotion of your brand in the marketplace - Consider channels (place) where you will market your brand
  18. 18. Resource Recommendation
  19. 19. Personal Assessment & Exploration Who Am I? • Business Card - Resource Recommendation: www.vistaprint.com - Include basic contact information - Add other appropriate information, if relevant (professional blog, professional website, etc.) - Include brief description of your general area of experience/interest
  20. 20. Personal Assessment & Exploration Who Am I? • Resume - Spend the most time on your objectives/qualifications section - Best opportunity to succinctly capture the attention of your audience quickly - Convey your unique strengths, core values, work passion and personal brand message - For previous employment, include job description but emphasize achievements/accomplishments with quantifiable evidence
  21. 21. Personal Assessment & Exploration Who Am I? • Cover Letter - Keep to one page if at all possible - Utilize a T-Bar format -- Bullet point layout -- Job position’s requirements on the left side -- Your skills and qualifications on the right side -- Match up the two lists on the page -- Make a compelling and persuasive argument for each item - how you meet or exceed what they are seeking in a candidate
  22. 22. Personal Assessment & Exploration Who Am I? • An Online Presence Is Essential Today - But don’t be overexposed - Not there at all? Then you are invisible! - LinkedIn Profile – online professional networking site • If Use Facebook, etc. - Make sure you convey a consistent professional message across sites
  23. 23. Job Search Marketing Goals & Strategy
  24. 24. Job Search Job Search Developing Your Marketing Your Process Plan Personal Brand Personal Brand Personal Who Am I? Your Unique Review Strengths/Values, Assessment & Strengths, Values, Share Passion, Practice Exploration Passion & Message Message & Improve Marketing Materials Job Search What Do I Goal Clarification, Set Goals, Target Potential Marketing Goals Want & Why? Marketable Skills & Companies, Positions & & Strategy Strategic/Creative Contacts & Plan Strategies Strategically/Creatively Job Search When & How Skills Development, Identify Training Needs, Marketing Tactics Do I Make It Networking, & Find Networking Events & & Tools Happen? Effective Interviews Practice For Interviews Work The Job Am I Making Persistent & Get Training, Measure & Search Marketing Progress? Consistent Message Monitor Search Activity, Plan & Achieve & Actions Manage Time, Lead Success Change & Replenish Yourself Accountability: Where Can I Get Help & Encouragement?
  25. 25. Job Search Marketing Goals & Strategy What Do I Want & Why? • Goal Clarification - What do I want the next career opportunity to look like? - Why is that important to me? Challenge yourself. • Marketable Skills – Leadership/Technical/Soft Skills - Make an exhaustive list (brainstorm) - Focus first on those most relevant to your desired next career opportunity - Add transferable skills from volunteer efforts, previous jobs, etc. • Target All The Potentials - Companies (potential customers), positions & networking contacts • Develop A Strategic & Creative Plan for Job Search (Multiple Strategies) – Develop a handout for networking
  26. 26. Job Search Marketing Tactics & Tools
  27. 27. Job Search Job Search Developing Your Marketing Your Process Plan Personal Brand Personal Brand Personal Who Am I? Your Unique Review Strengths/Values, Assessment & Strengths, Values, Share Passion, Practice Exploration Passion & Message Message & Improve Marketing Materials Job Search What Do I Goal Clarification, Set Goals, Target Potential Marketing Goals Want & Why? Marketable Skills & Companies, Positions & & Strategy Strategic/Creative Contacts & Plan Strategies Strategically/Creatively Job Search When & How Skills Development, Identify Training Needs, Marketing Tactics Do I Make It Networking, & Find Networking Events & & Tools Happen? Effective Interviews Practice For Interviews Work The Job Am I Making Persistent & Get Training, Measure & Search Marketing Progress? Consistent Message Monitor Search Activity, Plan & Achieve & Actions Manage Time, Lead Success Change & Replenish Yourself Accountability: Where Can I Get Help & Encouragement?
  28. 28. Job Search Marketing Tactics & Tools When & How Do I Make It Happen? • Training/Skills Development - Identify what you need to improve, and close the gap - Example: Need presentation skills? Toastmasters • Effective Interviewing - Be a storyteller – use systematic story approach - SAR (Situation, Action, & Result) - Understand the type of interview and plan accordingly
  29. 29. Job Search Marketing Tactics & Tools When & How Do I Make It Happen? • Utilize Comprehensive (Multiple Channel) Approach - Group networking/One-on-one networking - Volunteering - Attend relevant professional association events - Recruiters (with a caveat) - Online job boards, etc. (limit your time of searching online for a job) - Contact potential employers directly • Realize Networking Most Successful Job Search Strategy - More than 80% of jobs are obtained through networking - Be a giver, not just a taker - Practice the skills to become an effective networker
  30. 30. Resource Recommendation
  31. 31. Work The Job Search Marketing Plan & Achieve Success
  32. 32. Job Search Job Search Developing Your Marketing Your Process Plan Personal Brand Personal Brand Personal Who Am I? Your Unique Review Strengths/Values, Assessment & Strengths, Values, Share Passion, Practice Exploration Passion & Message Message & Improve Marketing Materials Job Search What Do I Goal Clarification, Set Goals, Target Potential Marketing Goals Want & Why? Marketable Skills & Companies, Positions & & Strategy Strategic/Creative Contacts & Plan Strategies Strategically/Creatively Job Search When & How Skills Development, Identify Training Needs, Marketing Tactics Do I Make It Networking, & Find Networking Events & & Tools Happen? Effective Interviews Practice For Interviews Work The Job Am I Making Persistent & Get Training, Measure & Search Marketing Progress? Consistent Message Monitor Search Activity, Plan & Achieve & Actions Manage Time, Lead Success Change & Replenish Yourself Accountability: Where Can I Get Help & Encouragement?
  33. 33. Work The Job Search Marketing Plan & Achieve Success Am I Making Progress? • Persistent, Consistent Message & Actions - What Are Customers’ Experiences With Your Brand? • Manage Your Time Effectively - Focus on face-to-face interactions - Vast majority of jobs not posted online • Measure & Monitor Your Search Activity - What is working/not working? Measure and monitor regularly – continually adjust & refine job search
  34. 34. Work The Job Search Marketing Plan & Achieve Success Am I Making Progress? • Lead Change In Your Job Search - Remember, you are in control - If something needs to change, it is up to you • Replenish Yourself Regularly - Steven Covey’s “Sharpen The Saw” Concept -- Mental -- Physical -- Emotional/Social -- Spiritual
  35. 35. Accountability
  36. 36. Job Search Job Search Developing Your Marketing Your Process Plan Personal Brand Personal Brand Personal Who Am I? Your Unique Review Strengths/Values, Assessment & Strengths, Values, Share Passion, Practice Exploration Passion & Message Message & Improve Marketing Materials Job Search What Do I Goal Clarification, Set Goals, Target Potential Marketing Goals Want & Why? Marketable Skills & Companies, Positions & & Strategy Strategic/Creative Contacts & Plan Strategies Strategically/Creatively Job Search When & How Skills Development, Identify Training Needs, Marketing Tactics Do I Make It Networking, & Find Networking Events & & Tools Happen? Effective Interviews Practice For Interviews Work The Job Am I Making Persistent & Get Training, Measure & Search Marketing Progress? Consistent Message Monitor Search Activity, Plan & Achieve & Actions Manage Time, Lead Success Change & Replenish Yourself Accountability: Where Can I Get Help & Encouragement?
  37. 37. Accountability Where Can I Get Help & Encouragement? • Family, friends, former colleagues - Your first line of defense, advice, etc. • Local resources (just a few included here) - www.jobsearchfocusgroup.com - Marketing job transition networking groups (AMA) - Volunteer/get involved in American Marketing Association – Cincinnati Chapter - Other marketing related groups – Cincinnati Ad Club, Public Relations Society of America, etc.
  38. 38. To Close . . . • Surround Yourself With Positive People - Family, friends, former colleagues, etc. • Be An Outlier (Among The Competitive “Brands” In The Job Search Marketplace) - Don’t Just Be Yourself . . . - Be The Best Version Of Yourself • . . . And You Will Have A Success Story To Share
  39. 39. Resource Recommendation
  40. 40. Questions?
  41. 41. Contact Information Dennis Devlin dennis.devlin@fuse.net 859-391-2532 www.linkedin.com/in/dennisdevlin

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