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m a g a z i n e   a b o u t   m o t o r c y c l e swww.bike.ua
журнал о мотоцикла х      About magazineНЖУ          «Байк» —          the best mens          magazine in Ukraine         ...
журнал о мотоцикла хGeneral information                       Monthly magazine in                      Russian and Ukraini...
журнал о мотоцикла хА    Audience                  Readers of "BIKE" magazine - men 20-45 years, mainly with higher       ...
журнал о мотоцикла х    DistributionР       KiosksTM       "Variant,"       "Facts"       supermarkets and        shopping...
журнал о мотоцикла х        Rubricating    Р           The magazine consists of eight sections - News, Theme of the Issue,...
журнал о мотоциклах Our Team                                               Editor in ChiefChief editor                    ...
журнал о мотоцикла х    ContactsК                  Bonadrenko Denis                  Leader of Marketing                  ...
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Bike presentation english

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Bike presentation english

  1. 1. m a g a z i n e a b o u t m o t o r c y c l e swww.bike.ua
  2. 2. журнал о мотоцикла х About magazineНЖУ «Байк» — the best mens magazine in Ukraine about motorcycles. Beginning in March 2007, "Bike" informs its readers about the main events in the Ukrainian and world motorcycle life, tests new products from motorcycle manufacturers, writes about interesting people and fascinating journey. "Bike" magazine is published once a month, printed in 23 000 copies and is distributed throughout Ukraine. "Bike" - a magazine for successful men in age between 20 to 45 years, with an average level of income, for those who lead an active lifestyle, likes traveling and adrenaline. www.bike.ua 2
  3. 3. журнал о мотоцикла хGeneral information Monthly magazine in Russian and Ukrainian Format: A4 (210x297 mm), А 130 pages, termobinder Print: Cover 170 g/m2, Block - 80 g/m2, 4 +4 23 000 copies. Retail price: 24,00 uah.www.bike.ua 3
  4. 4. журнал о мотоцикла хА Audience Readers of "BIKE" magazine - men 20-45 years, mainly with higher education, middle and high income, it is the senior students, middle managers and professionals, as well as entrepreneurs and heads of businesses. * Estimated cost of the Estimated cost of motorcycle equipment male,20-35 years old, 15% higher than average 20% 40% income 45% cost of the 40% motorcycle: $ 7000 - 15000 25% 15% the average cost of a Less $3 тыс. – 20% М motorcycle in a season $3-7 тыс. – 25% $7-12 тыс. – 40% М Less $500 – 45% $500-1500 – 40% - about $ 2000 over $12 тыс. – 15% Over $1500 – 15% Age Gender 95% 25% 55% 20% 5% 16-21 years – 20% 21-30 years – 55% Man 30-45 years – 25% М Woman Ж * - Based on a questionnaire survey of readers of the journal, the picks - 3000 person. www.bike.ua 4
  5. 5. журнал о мотоцикла х DistributionР KiosksTM "Variant," "Facts" supermarkets and shopping centers in Kiev ("Globe", "square", "Metrograd", "Velyka Kishenya") regional distribution network and gas stations throughout Ukraine Motorcycle and specialty stores venue for sporting events Subscription via JP "Press", subscription agencies and editors www.bike.ua 5
  6. 6. журнал о мотоцикла х Rubricating Р The magazine consists of eight sections - News, Theme of the Issue, Testride, Long traveling, Cruiser, Retro, offroad and User manual. NEWS TEST - RIDE THEME OF THE ISSUE USER MANUAL new motorcycles, equipment single and comparative tests of interesting feature articles Catalog offers from salons and accessories motorcycles reports and announcements photos and personal exciting travel maintenance and tuning of но of sports events impressions of the bikes motorcycle sports news reviews of equipment and accessories interview ст weekend route www.bike.ua 6о
  7. 7. журнал о мотоциклах Our Team Editor in ChiefChief editor Andrew TitarenkoSergei Herman Bezhevets Julia Director of "BIKE" Danchenko DmitryBonadrenko Denis Head of DistributionLeader of Marketing and Seline AlexanderAdvertise PR Specialist www.bike.ua 8
  8. 8. журнал о мотоцикла х ContactsК Bonadrenko Denis Leader of Marketing and Advertise Publishing House "Print Media", "BIKE" magazine Kiev, st. Khokhlovyh Families 15, office 228 mob. +38 067 462 41 72 tel/f: +38 044 591 56 54 adv@bike.ua www.bike.ua 9

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