The Secret to Author Blog Success

1. The Secret to Author Blog Success How to Dominate Your Niche with a Book Blog Denise Wakeman Your Guide To Better Visibility on the Web

3. Author Blog Success Why Blog? You Must Be a Content Machine 6 Ways to Produce Quality Content Amplify Your Message 10 Bonus Tips 3 ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute

4. Why Blog for Your Book? You will:  Have greater visibility  Get found by your ideal reader  Enhance your reputation  Establish your brand  Build credibility  Get more traffic  Build your list  Sell more books! 4 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute

5. Blogging Attracts More Visitors Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV 5

7. Blogging More Often Drives Results Source: State of Inbound Marketing Report - http://bit.ly/aewfHr 7

12. “You will never keep people from talking. But you can take actions to influence the content of what they say.” ~ Seth Godin, Marketing Guru 12 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute

15. Blog = Better SEO  Search Engine Optimization  Better Listings On Google  More Visibility Means More Opportunity  Get found on the Web  Keywords  Headlines 15 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute

16. Use Keywords Do your research Use tools to build your list of keywords  Freekeywords.wordtracker.com  Google Analytics  Google Keyword Suggestion tool (requires Google Adwords account) 16 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute

17. Blog Post Titles  Your Title is Your Headline  First impression  Shows up in search results & syndication sites  8 out of 10 read headline copy  Numbers in headlines bring in more traffic  Write your headline last  Keep a “swipe file” of sample headlines  Questions  Statistics  Stories 17 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute

18. Create a Variety of Posts  Mix it up with different styles of posts  Top 10  How-to  Case studies  Reader Q&A  Opinion  Link round-up  Poll/survey results and analysis 18 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute

21. 1. Plan Your Posts  Make a list of categories for your blog  List 5 sub-topics for each category  Create a style bank  Leave room for spontaneity  Time yourself  Plug posts into your Editorial Calendar  Assign each sub-topic to a date 21 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute

22. 2. Keep a Running List of Ideas ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute22  Everything is fodder  Conversations  Books  Articles  Other blog posts  Photos  Write/Record your ideas  Paper  Word doc  Evernote.com ***

23. 3. Schedule Time ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute23  Schedule time for your blogging  Mark blogging time on your calendar  Post 2-3 times per week  Read and comment 2 times per week on other blogs

24. 4. Write a Series of Posts ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute24  Short on time? Take a couple hours to pump out a series of posts  Queue posts to publish on future dates  Use Editorial Calendar plug-in for Wordpress

25. 5. Invite Guest Bloggers  Add the voice of others in your industry  Invite people in your community  Your team  Your vendors  Your colleagues  Your customers  Thought leaders in your industry  Post a request on Blogger Linkup – www.BloggerLinkup.com 25 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute

26. Guest Post Quick Tip  Create submission guidelines  Set up a form on your site to collect guest posts  Add a navigation link on your blog Form from Twitip.com 26 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute

27. 6. Interview Experts ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute 27  Monthly or weekly feature  Identify 12-20 experts in your industry  What’s in it for them?  5-7 questions  Text and Audio  Interview on the phone  Transcribe  Post both audio and written versions

30. Enlist Your Audience  Make it easy to share your content  Share buttons  Call to Action  Retweet  Subscribe  Comments  Make them social too! 30 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute

37. 10 Bonus Book Marketing Tips 3. Collect email addresses with subscription form 4. Create a Google+ community or Facebook group for your readers 37 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute

39. 10 Bonus Book Marketing Tips 7. Set up a Facebook Page for your book for more fan engagement 8. Have a virtual blog tour – Google “virtual book tour” 39 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute

41. Denise Wakeman Let’s Connect!  DeniseWakeman.com  Facebook.com/AdventuresInVisibility  Twitter.com/DeniseWakeman  Need more visibility for your book project? Let’s talk… http://denisewakeman.com/book- visibility/  More Free Tips! – www.BoostYourVisibility.com41 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute

The Secret to Author Blog Success

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The Secret to Author Blog Success

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