Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Share this! #BlogPaws
Getting the Hang of Google+
How to Use
Hangouts On
Air to Grow
Your Audience
+DeniseWakeman
The Fastest Way To Get
Seen, Be Heard, Build
Trust And Connect With
Your Audience
Share this! #BlogPaws
(c) Denise Wakeman...
My passions
3
@DeniseWakeman
What comes to mind when I
say “Google”?
Share this! #BlogPaws
(c) Denise Wakeman 4
What search engine do you use
most?
Share this! #BlogPaws
(c) Denise Wakeman 5
Search is
where
people go
to buy
stuff.
6
My Intention for You
Understand how
Google+ Hangouts can
help your business.
Inspiration to start!
Share this! #BlogPaws
(...
(c) Denise Wakeman 8
9
Google+ for Business
• Boost traffic to your site
• Improve your search engine ranking
• Build authority in your niche
• I...
Google+ is Growing Fast
• 2nd largest social
network (Jan 2013)
• 1 billion registered users
• 540 million active users
• ...
(c) Denise Wakeman 13
Find Your Communities
(c) Denise Wakeman 14
Share this! #BlogPaws
Live video helps you
create intimacy and
accelerates engagement
and growth of your
business.
(c) Den...
Better Than TV
Share this! #BlogPaws
As humans we have an inherent drive to connect.
The moment we connect, you have my at...
(c) Denise Wakeman 17
Competitive Advantage
1. Immediacy
2. Instant connectivity
3. Live interaction
4. Versatility
5. Create loyal fans
6. Show...
Josh Cary - PetSittingOlogy
Share this! #BlogPaws
(c) Denise Wakeman 20
HOA Strategy
• Why you want to use
Hangouts
• What goals you want to
achieve, using Hangouts
• How they can best help
your...
Anyone can be a Broadcaster
Google Account
Google+ Profile
YouTube Account
Webcam
Microphone
Share this! #BlogPaws
(c...
What you need to start
• Google Account - https://plus.google.com
– Gmail
– YouTube
– Android
Share this! #BlogPaws
(c) De...
Your Google+ Profile
• Tag line
• Story
• Work
• Education
• Links
+Peg Fitzpatrick
Share this! #BlogPaws
(c) Denise Wakem...
+Stephan Hovnanian
+Dustin W. Stout
Share this! #BlogPaws
(c) Denise Wakeman 25
Cover Image
Share this! #BlogPaws
(c) Denise Wakeman 26
Cover image max size is 2120 x 1192 pixels
Recommended size is 1080 x 608 pixels
Share this! #BlogPaws
(c) Denise Wakeman ...
The Reach of Google
(c) Denise Wakeman 28
10 Ways to Use HOAs
1. Speak to a large, global audience
2. Collaborate on projects
3. Fundraisers
4. Interviews
5. Traini...
30
Steps to Create an HOA
PLAN First
– Purpose of Event
– Title of Event
– Date & Time
– Guests or not
– Public or Targeted
A...
Steps to Create an HOA
Set up Event
– Description
– Trailer Video or Image
– Images
• Banner
• Photos of Guests
Share this...
Share this! #BlogPaws
(c) Denise Wakeman 33
Steps to Create an HOA
Promote Your HOA
Event
– Share on Social
Networks
– Email
– Encourage RSVPS
Share this! #BlogPaws
(...
HOA Tips
• Start set up 20-30 minutes before the broadcast time
• Invite your guests 10-15 before start
• Mute yourself wh...
Get Seen, Be Heard, Build
Trust, Engage Your Audience
Share this! #BlogPaws
(c) Denise Wakeman 36
Resources
DeniseWakeman.com/blogpaws
Share this! #BlogPaws
• Who to Circle
• Recommended Reading
• Recommended Training
(c...
What’s next?
• Attend a Hangout on Air
https://plus.google.com/u/0/events
– RSVP for an Event
– Post a comment for the Hos...
Live Hangouts. Tips about what's new for boosting your online
visibility, demo new marketing tools, interview experts in o...
Let’s connect
Google.com/+DeniseWakeman
Recommended Circles
• Online Marketing
• Online Business Strategy
• Social Media
•...
GooglePlus: How to Use Hangouts on Air to Grow Your Audience
GooglePlus: How to Use Hangouts on Air to Grow Your Audience
Upcoming SlideShare
Loading in …5
×

GooglePlus: How to Use Hangouts on Air to Grow Your Audience

2,170 views

Published on

Google+ Hangouts On Air help you leverage one of the most powerful tools Google as created, live streaming video. Integrated with YouTube, you can stream and record live discussions, interviews, demos and trainings around the world, and it doesn't cost you a dime! It's one of the fastest ways to connect and create deep engagement with your audience and grow your business. This presentation by Denise Wakeman was originally presented at the BlogPaws 2014 Conference in Las Vegas. May 9, 2014.
Get resources related to this presentation at http://denisewakeman.com/blogpaws

GooglePlus: How to Use Hangouts on Air to Grow Your Audience

  1. 1. Share this! #BlogPaws Getting the Hang of Google+ How to Use Hangouts On Air to Grow Your Audience +DeniseWakeman
  2. 2. The Fastest Way To Get Seen, Be Heard, Build Trust And Connect With Your Audience Share this! #BlogPaws (c) Denise Wakeman 2
  3. 3. My passions 3 @DeniseWakeman
  4. 4. What comes to mind when I say “Google”? Share this! #BlogPaws (c) Denise Wakeman 4
  5. 5. What search engine do you use most? Share this! #BlogPaws (c) Denise Wakeman 5
  6. 6. Search is where people go to buy stuff. 6
  7. 7. My Intention for You Understand how Google+ Hangouts can help your business. Inspiration to start! Share this! #BlogPaws (c) Denise Wakeman 7
  8. 8. (c) Denise Wakeman 8
  9. 9. 9
  10. 10. Google+ for Business • Boost traffic to your site • Improve your search engine ranking • Build authority in your niche • Improve visibility and distribution of your content • Connect you to influencers in your niche Share this! #BlogPaws (c) Denise Wakeman 10
  11. 11. Google+ is Growing Fast • 2nd largest social network (Jan 2013) • 1 billion registered users • 540 million active users • 20 million monthly mobile users • +1 button is used 5 million times a day Share this! #BlogPaws (c) Denise Wakeman 11
  12. 12. (c) Denise Wakeman 13
  13. 13. Find Your Communities (c) Denise Wakeman 14
  14. 14. Share this! #BlogPaws Live video helps you create intimacy and accelerates engagement and growth of your business. (c) Denise Wakeman 15
  15. 15. Better Than TV Share this! #BlogPaws As humans we have an inherent drive to connect. The moment we connect, you have my attention. (c) Denise Wakeman 16
  16. 16. (c) Denise Wakeman 17
  17. 17. Competitive Advantage 1. Immediacy 2. Instant connectivity 3. Live interaction 4. Versatility 5. Create loyal fans 6. Showcase your talents and skills 7. Increase visibility, authority, celebrity, and recognition Share this! #BlogPaws (c) Denise Wakeman 19
  18. 18. Josh Cary - PetSittingOlogy Share this! #BlogPaws (c) Denise Wakeman 20
  19. 19. HOA Strategy • Why you want to use Hangouts • What goals you want to achieve, using Hangouts • How they can best help your business grow • When you’re going to use them (how often) Share this! #BlogPaws (c) Denise Wakeman 21
  20. 20. Anyone can be a Broadcaster Google Account Google+ Profile YouTube Account Webcam Microphone Share this! #BlogPaws (c) Denise Wakeman 22
  21. 21. What you need to start • Google Account - https://plus.google.com – Gmail – YouTube – Android Share this! #BlogPaws (c) Denise Wakeman 23
  22. 22. Your Google+ Profile • Tag line • Story • Work • Education • Links +Peg Fitzpatrick Share this! #BlogPaws (c) Denise Wakeman 24
  23. 23. +Stephan Hovnanian +Dustin W. Stout Share this! #BlogPaws (c) Denise Wakeman 25
  24. 24. Cover Image Share this! #BlogPaws (c) Denise Wakeman 26
  25. 25. Cover image max size is 2120 x 1192 pixels Recommended size is 1080 x 608 pixels Share this! #BlogPaws (c) Denise Wakeman 27
  26. 26. The Reach of Google (c) Denise Wakeman 28
  27. 27. 10 Ways to Use HOAs 1. Speak to a large, global audience 2. Collaborate on projects 3. Fundraisers 4. Interviews 5. Training 6. Demo a product or service 7. Pet adoptions 8. Panel discussion 9. Customer service 10. Q&A with customers Share this! #BlogPaws (c) Denise Wakeman 29
  28. 28. 30
  29. 29. Steps to Create an HOA PLAN First – Purpose of Event – Title of Event – Date & Time – Guests or not – Public or Targeted Audience – Description of Event – Call to Action – Branding Share this! #BlogPaws (c) Denise Wakeman 31
  30. 30. Steps to Create an HOA Set up Event – Description – Trailer Video or Image – Images • Banner • Photos of Guests Share this! #BlogPaws (c) Denise Wakeman 32
  31. 31. Share this! #BlogPaws (c) Denise Wakeman 33
  32. 32. Steps to Create an HOA Promote Your HOA Event – Share on Social Networks – Email – Encourage RSVPS Share this! #BlogPaws (c) Denise Wakeman 34
  33. 33. HOA Tips • Start set up 20-30 minutes before the broadcast time • Invite your guests 10-15 before start • Mute yourself when you’re not talking • Use external headphone and microphone • Have the light source in front of you, not in back of you • Start on time Share this! #BlogPaws (c) Denise Wakeman 35
  34. 34. Get Seen, Be Heard, Build Trust, Engage Your Audience Share this! #BlogPaws (c) Denise Wakeman 36
  35. 35. Resources DeniseWakeman.com/blogpaws Share this! #BlogPaws • Who to Circle • Recommended Reading • Recommended Training (c) Denise Wakeman 37
  36. 36. What’s next? • Attend a Hangout on Air https://plus.google.com/u/0/events – RSVP for an Event – Post a comment for the Host – Share the Event – Invite your friends to the event • Experiment with HOAs – Set up a Hangout (but don’t broadcast) – Invite one person to test with you • Schedule an HOA – Invite me! Share this! #BlogPaws (c) Denise Wakeman 38
  37. 37. Live Hangouts. Tips about what's new for boosting your online visibility, demo new marketing tools, interview experts in online marketing, and answer your questions. All for free. Join the list to get early notification about dates and guests. AdventuresInVisibility.com (c) Denise Wakeman 39
  38. 38. Let’s connect Google.com/+DeniseWakeman Recommended Circles • Online Marketing • Online Business Strategy • Social Media • Business Blogging • Digital Publishing (c) Denise Wakeman 40

×