3 Clever Ways to Use Images to Promote Your Book


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3 Clever Ways to Use Images to Promote Your Book presented by Denise Wakeman.

3 Type of Images You Can Use
3 Ways to Use Images
3+ Tools to Create and Enhance Images
1 Bonus Tip
Your Next Steps

Listen to the presentation at: http://denisewakeman.com/online-visibility/images-promote-your-book/

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  • You probably know the famous adage: “A picture is worth a thousand words”That’s never been truer than it is today with the abundant use of images on social networks.Welcome! I’m thrilled and honored that you’re spending your precious time with me today. I know this is a popular subject, but I didn’t realize HOW popular – several hundred people have registered for the class today. My intention today is for you to learn how simple and quick it can be for you to start building your author platform with one simple tool… images.An adage is a short but memorable saying which holds some important fact of experience that is considered true by many people
  • Each business I started, began with no client and no products and no content. Just like you, we had to market our businesses and figure out what works and discard what doesn’t. Like you, we are pressed for time and want to be as efficient as possible so we can get the most bang for our time and energy.Also Trust Your Heart: Turn Your Ideas Into IncomeWriting for “Online Marketing Superstars”
  • Travel, running with Dash ‘n Dine crew, my boysAdventures in Visibility
  • Your "platform" is your virtual stage from which you share your important message to the audience who've raised their hands and said they want to hear it.It can seem daunting, but you've got to have a platform of raving fans if you want to sell your book when it's published.Yet, most authors don't focus on building visibility and buzz until after their book is complete. And while it's not too late, your results just won't be as good as if you had built your platform before your book was published.
  • Images are one of the most powerful ways to connect and engage with people. You can quickly convey a complex idea with a simple image. They are simple to create and social-network neutral. meaning you can use the content you create on multiple sites to better leverage your time, energy and resources while getting the most visibility and amplification of your message.I’m going to share with you a few ways that several of my clients and others have used images in their book promotion …
  • ElanceIllustrations used on FB primarily and in video montage
  • Several hundred on email600+ on LI leadership group100+ on FB page
  • Using quotes from her book as well as from others to reinforce her messageImage created from keepcalm-o-matic
  • Created a visibility plan for the book when it was about 6 months from being published.Started posting on Facebook, blogCreating images from her own photos + quotes
  • Now that the book is published, images are used to keep the buzz going and promote spin off programs. In one series Katherine is highlighting each step covered in her book in order to reveal to her audience day by day how her process and program works. Use on her blog, FB page and
  • Stock photos and graphics created for book cover.
  • Consistent images which Penny uses throughout her marketing.
  • In less than 1 year, published 3 books. Started with a mega ebook; now repurposing segments of the ebook into multiple ebooks and paperback books targeted at various niches related to how to reduce calories in many different environments.
  • User-generated contentContestShow off on social networksEncourage
  • Not the usual supects: fb, instagram, twitter
  • QuotesReader imagesAuthor readingsBoards that inpsire your workBooks you loveCover art you’re consideringBlog postsContest – wishlist for books
  • Glossi.com – online magazineFor authors who want to create that valued added experience for their readers.allows you the author to add photos, animations, video, audio and copy and create another way to reach out to your fans and potential readership. If Margaret Atwood can do this, so can  you.The result is a web magazine that can be embedded, linked to or tweeted. The resulting Glossi is fully discoverable by Google and other search engines.
  • Behind the scenesCollection of images you’ve createdThis presentation is a lesson in itself on how to consistently build visibility for your forthcoming book and “own your idea”Look up likonomics on Slideshare.net
  • Now what? Are you thinking “All these ideas for using images to promote your book, but I don’t know exactly where to start”If you are starting on your book marketing journey or you’ve been struggling to sell the books you’ve already published, then imagine what it would be like if you already had a large, loyal following of readers or a community of people in tune with your message and wanting to know more, ready and willing to buy you’re book when it’s published?What if it could be easy to promote your book?What if you had a plan that was simple to follow?What if you didn’t have to do a thousand tactics but could start with a few and build from there?What if your marketing tactics were actually building a list so you have raving fans who want your book when it’s ready?Ah, that would be so much less stressful, wouldn’t it?
  • I’ve promised you a bonus tip and I’ll get to that right in just a couple of minutes.Heard on a Google Hangout with Alex Mandosian:Why people fail: don’t get started, don’t keep going, and don’t go in the direction they are taughtThis is what I want for you. It frustrates me to no end when I hear from entrepreneurs and authors who have devoted so much time, energy and expertise to their book and then can’t sell it. Unfortunately, there are a lot of roadblocks that come up on the path to selling more books.These are some of the reasons I know you may not being sales results for your book.There are thousands of ways to promote a book so you get paralyzed by all the info you’ve diligently gathered and studied.Then where do you start? How do you know what will work? What if it doesn’t work?You try one or two things and then stop because you sell only a few books.
  • No more ready, fire, aim
  • Why only 3 tools? Because you need to start somewhere and I want you to experiment and implement without getting completely overwhelmed.I don’t want to overwhelm you with dozens of tactics. If you can focus on learning and mastering 3 tactics, put them into practice and start seeing results, then that will motivate you to keep on going, consistently, and you can layer on additional tactics as you go.Also, these tactics are platform agnostic. Rather than teach you how to use Facebook to promote you book, leveraging your time and resources is more important. So you’ll focus on tactics that you can repurpose and reuse on multiple networks.Read modulesWhat you learn, you’ll be able to use over and over again, whether its for promoting your next book, or your programs and services.
  • $497Payment plan 2 payments of $275
  • Testimonial built on Quozio
  • Extra bonus: first 10 get a 1 on 1 strategy session to discuss the visibility plan for their book
  • Whether it’s on the image on in the description of the image, always include a call to action. Most people don’t.This will set you apart and increase your chances of selling more books.CTA will depend on where you are in the cycle of promotion, list building, engagement, selling the book
  • Extra bonus: first 10 get a 1 on 1 strategy session to discuss the visibility plan for their book
  • 3 Clever Ways to Use Images to Promote Your Book

    1. 1. An Adventure in Visibility for Authors and Online Entrepreneurs
    2. 2.  3 Super Simple Types of Images that will Attract Attention for Your Book  3 Ways to Use Images on Your Social Networks to Engage Your Audience  3 Tools to Create and Enhance Images so They Stand Out  Bonus Tips!  Your Next Steps (c) DeniseWakeman.com 2
    3. 3.  Marketing on the Web since 1996  Blogging since 2004  Built 3 successful 6- figure businesses  Author of blogging & online marketing programs  Co-author – “Success Secrets of Social Media Superstars”  Mentor, Speaker, Trainer (c) DeniseWakeman.com 3
    4. 4. (c) DeniseWakeman.com 4
    5. 5. It's your Facebook friends, your Twitter followers, your LinkedIn connections, your blog subscribers ... anyone you touch and can engage with whether it's on a social network, by email or in person. (c) DeniseWakeman.com 5
    6. 6. Images are one of the most powerful ways to connect and engage with people. They are simple to create and social-network neutral. (c) DeniseWakeman.com 6
    7. 7. (c) DeniseWakeman.com 7
    8. 8. Courtesy of Stephen Josephs, DragonsAtWork.com (c) DeniseWakeman.com 8
    9. 9. Before After  No book  No blogsite  No social media  No email list  Dragons at Work serialized on blog  Multimedia Ebook  Physical book  2 blogsites  Facebook, Twitter & LinkedIn Group  Email List (c) DeniseWakeman.com 9
    10. 10. Katherine Robertson-Pilling – WheelofCreativity.com (c) DeniseWakeman.com 10
    11. 11. Katherine and Denise “When I got close to finishing my book, The Wheel of Creativity: Taking Your Place in the Adventure of Life, I got in touch with Denise. I knew I needed to build a platform and because I spend most of my time in Europe, I could not build it in the traditional way.” (c) DeniseWakeman.com 11
    12. 12. “For 6 months, I took part in Denise’s VIP Mentoring Program. If you’re looking to grow your business online, you have to grow your platform, Denise will help you create the strategy, take you through the process, and tell you exactly what you need to know to make it happen.” (c) DeniseWakeman.com 12
    13. 13. Penelope Klatell, EatOutEatWell.com (c) DeniseWakeman.com 13
    14. 14. (c) DeniseWakeman.com 14
    15. 15. “When I started working with Denise on a one-to- one basis, I had a blog and some vague ideas about what I wanted to accomplish, but no workable plan. With her assistance, encouragement, and “how-to” input, I went from an idea for a book to a published book, a teleseminar, and the production of several bonus incentives. Denise kept me focused and on a time frame – all coupled with the support I needed. Two books later, we continue to work together. I bounce many ideas off of her and all the support and information I need is available.” (c) DeniseWakeman.com 15
    16. 16. Enchantment by Guy Kawasaki Power Up for Profits by Kathleen Gage (c) DeniseWakeman.com 16
    17. 17. (c) DeniseWakeman.com 17
    18. 18. Licking the Spoon by Candace Walsh (c) DeniseWakeman.com 18
    19. 19. Glossi.com (c) DeniseWakeman.com 19
    20. 20. Slideshare.net (c) DeniseWakeman.com 20
    21. 21. PicMonkey (image editor) Big Stock Photo (royalty free) SnagIt/Jing (screenshots) Keep-calm-o-matic Oodles of quote image sites: denisewakeman.com/quote (c) DeniseWakeman.com 21
    22. 22. (c) DeniseWakeman.com 22
    23. 23. Overwhelmed by choices Don’t know where to start Don’t know how Not taking any action Not consistent (c) DeniseWakeman.com 23
    24. 24. Create a plan you want to implement Keep it simple Learn tactics that accelerate your results Pick the tactics you enjoy Implement so you build your audience (c) DeniseWakeman.com 24
    25. 25. (c) DeniseWakeman.com 25
    26. 26.  Begins October 8  4 Training Modules  Bonus Q&A Call  Private networking group  Recordings  Transcripts (c) DeniseWakeman.com 26
    27. 27. (c) DeniseWakeman.com 27
    28. 28. (c) DeniseWakeman.com 28 denisewakeman.com/sellbooks Save $50 Code: SELLBOOKS EXPIRES Sunday 9/22
    29. 29. (c) DeniseWakeman.com 29 CALL TO ACTION
    30. 30. (c) DeniseWakeman.com 30 denisewakeman.com/sellbooks Join Today! Save $50 Code: SELLBOOKS EXPIRES Sunday 9/22