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Offseason Member Engagement | Maximize Demosphere


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In this Maximize Demosphere session, we provide ideas to help organization better engage with their membership in the offseason. A consistent communication plan is a key component to every vibrant youth sports organization.

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Offseason Member Engagement | Maximize Demosphere

  1. 1. Offseason Member Engagement Sean Rose - Vice President, Marketing December, 2012
  2. 2. Session OverviewPart 1: Current Situation - Yearly CalendarPart 2: Supplement Your CalendarPart 3: Test & OptimizePart 4: How Demosphere Can HelpJoin us on Twitter | Like us on Facebook
  3. 3. Optional ProductsOnline Registration System Parents register children online. Process payments. Run reports. Export data.
  4. 4. Your Organization TodayWhen thinking about your organization today... We only communicate during registration times. One or more months with no activity. Nothing ‘new’ has happened in years.
  5. 5. What Your Org. Can BeIn the future... Consistent communication with members. At least one activity/event/etc each month. Constantly testing and evolving.
  6. 6. Demosphere Knows Youth Sports!1,300+ customers900,000+ registrationsannually22+ years of experience.7 years of experiencepersonally.
  7. 7. Yearly CalendarWhat is the situation today? Log all key organizational events - every year!! Registration Periods Special Events (Elections/Fundraisers) Club Communications
  8. 8. Yearly CalendarWhere are the holes? Can anything be moved? Does anything need to be added/subtracted?
  9. 9. Supplement Your Calendar What Can Be Added?
  10. 10. Additional Programs
  11. 11. Awards Banquet
  12. 12. Non-Sports Event
  13. 13. Seasonally Creative!
  14. 14. Supplement Your Calendar Other Events Auction Casino Night Golf Tournament Other?
  15. 15. Test & OptimizeRefine Your Offers Scarcity - Limited Time Opportunity! Bandwagon Effect - Others Are Joining!
  16. 16. Test & OptimizeDrive Interest Good Title & Call To Action Emphasize Benefits
  17. 17. Google AnalyticsWhat events are driving traffic? Content Overview
  18. 18. Google AnalyticsWhat events are driving traffic? Annotations - Refresh Your Memory
  19. 19. Google AnalyticsOther Important Data Goals Time on site? Visit a specific page? Conversions What defines “success?” Previous Maximize Demosphere Session
  20. 20. Demosphere Can Help!22 years of database management experienceSSL Encryption / PCI CompliantReliable BackupsPrivacy Policy
  21. 21. BonusesRecommendations & Best PracticesBest-in-class Support + Learning ToolsPositioned on the cutting edge.
  22. 22. Investment$250 Setup Fee$2.50 per registrant OR$3.00 per child per year2.09% + $.50 credit card
  23. 23. Wrap UpQuestions? support@demosphere.comSubscribe to the Demosphere Blog for... Industry News Product Features Best Practices ... and more!
  24. 24. Sean