Maximize Demosphere XVIII - Website Content Ideas

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Maximize Demosphere XVIII focused on website content ideas for your organization.

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Maximize Demosphere XVIII - Website Content Ideas

  1. 1. Maximize Demosphere XVIII Website Ideas Presented by Sean Rose September 15, 2010
  2. 2. Before We Start... Product Needed for Today's Session: WebWriter®
  3. 3. Session Overview Part 1: The "No Brainers" Part 2: The Ideas Part 3: Additional Ideas / Resources Join the Discussion on Twitter! Use #Demosphere and post! Follow us: @demosphere Follow me: @seangw83 Find us on Facebook too! (facebook.com/demosphere) The fun continues! Open chat directly following session. Slides emailed & video posted online.
  4. 4. Part 1: The "No Brainers" Be Current If items are date stamped, consider their shelf life If news is stale, users won't come back Always consider: is this time sensitive?
  5. 5. Part 1: The "No Brainers" Know What's Important Each organization is different Each set of users is different Listen and understand what they want and need and tailor content accordingly
  6. 6. Part 1: The "No Brainers" Who's In Charge? Make sure website roles delegated properly. If no one's responsible, nothing gets done.
  7. 7. Part 2: The Ideas It's Not All About You Post information about external topics Make sure it's relevant to your organization Can be news, video, links, etc.
  8. 8. Part 2: The Ideas Social Media If you have it, say so! Link to Facebook, Twitter, etc. Set links to open in new window Refer those back to your website
  9. 9. Part 2: The Ideas Remember Who You Are Clearly display your mission and vision statement Put it on the homepage or make it clearly linked
  10. 10. Part 2: The Ideas Appease Sponsors Multiple deliverables Devise a guide with available options Describe benefits Detail success stories
  11. 11. Part 2: The Ideas Be Clear: Make Your Intentions Known What do you want your user to do?
  12. 12. Part 2: The Ideas Answer The Right Questions What's asked most? Answer those questions.
  13. 13. Part 2: The Ideas Miscellaneous Pictures tell stories. Consider attention spans. Too much content = risk missing everything Be Accessible. Take risks. Experiment - find new successful tactics Differentiate. Always remember what differentiates YOU from others in your market.
  14. 14. Part 3: Add'l Ideas/Resources Demosphere Blog Take advantage of new features. Previous ExtraTime Newsletters Full Youth Club Directory See what others are doing ... be inspired! Previous Maximize Demosphere Sessions / Club Tips Review previous topics - many are website related.
  15. 15. Wrap Up Open Chat just moments away! Questions? Email support@demosphere.com. Items discussed today will be ... Emailed to you. Posted on www.demosphere.com & Facebook
  16. 16. Thanks for joining us for Maximize Demosphere XVIII Ideas for our October session? Email extratime@demosphere.com Stay tuned to the October 8 edition of ExtraTime... To unmute yourself, press *6

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