Maximize Demosphere XIV - Marketing Your Organization


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Maximize Demosphere XIV discussed ways to Market Your Organization.

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  • Make sure your foundation work is done first!!! Execute sponsorships...try within the organization first...have teams refer you new groups as you grow. Keep sponsors happy. Find the sweet spot...what's the site worth? Optimize as you is a consistent effort!
  • Maximize Demosphere XIV - Marketing Your Organization

    1. 1. Maximize Demosphere XIV Marketing Your Organization Presented by Sean Rose May 19, 2010
    2. 2. Before We Start... <ul><li>Products Needed for Today's Session: </li></ul><ul><li>  </li></ul><ul><ul><li>WebWriter ® </li></ul></ul><ul><ul><li>Online Registration </li></ul></ul>
    3. 3. Session Overview <ul><li>Part 1: Establish the Base </li></ul><ul><li>  </li></ul><ul><li>Part 2: Ideas for Expansion </li></ul><ul><li>  </li></ul><ul><li>Part 3: Additional Thoughts </li></ul><ul><li>Join the Discussion on Twitter! Use #Demosphere and post! </li></ul><ul><ul><li>Follow us: @ demosphere </li></ul></ul><ul><ul><li>Follow me: @ seangw83 </li></ul></ul><ul><li>Find us on Facebook too! ( ) </li></ul><ul><li>The fun continues! </li></ul><ul><ul><li>Open chat directly following session. </li></ul></ul><ul><ul><li>Slides emailed & video posted online. </li></ul></ul>
    4. 4. Part 1: Establish Base <ul><ul><li>What is the story you're trying to tell about your organization? </li></ul></ul><ul><li>  </li></ul>
    5. 5. Part 1: Establish Base <ul><ul><li>What is the story you're trying to tell about your organization? </li></ul></ul><ul><ul><ul><li>Every organization has a story! </li></ul></ul></ul><ul><ul><ul><li>Non-profits usually have the best stories </li></ul></ul></ul><ul><ul><ul><li>Stories are compelling and memorable </li></ul></ul></ul><ul><ul><ul><li>Stories can revolve around ... </li></ul></ul></ul><ul><ul><ul><ul><li>Fun </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Competitiveness </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Scholarship </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Personal Development </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Giving Back to the Community </li></ul></ul></ul></ul><ul><li>  </li></ul>
    6. 6. Part 1: Establish Base <ul><ul><li>Who are you trying to reach? </li></ul></ul><ul><ul><ul><li>Parents </li></ul></ul></ul><ul><ul><ul><li>Kids </li></ul></ul></ul><ul><ul><ul><li>Community Leaders </li></ul></ul></ul><ul><ul><ul><li>Potential Sponsors </li></ul></ul></ul>
    7. 7. Part 1: Establish Base <ul><ul><li>Evaluate Your Current Situation </li></ul></ul><ul><ul><ul><li>What's currently being said?  </li></ul></ul></ul><ul><ul><ul><ul><li>Perception = reality </li></ul></ul></ul></ul><ul><ul><ul><li>Inside your circle - current members </li></ul></ul></ul><ul><ul><ul><li>Outside your circle - community at large </li></ul></ul></ul><ul><ul><ul><li>Fear the &quot;know it all's&quot; both inside/outside </li></ul></ul></ul><ul><ul><ul><ul><li>Part right / part wrong - fear the wrong </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Misinformation in the marketplace </li></ul></ul></ul></ul>
    8. 8. Part 1: Establish Base <ul><ul><li>Create Your Organization's Story </li></ul></ul><ul><ul><li>How to create story? </li></ul></ul><ul><ul><ul><li>Interview board members - why are they involved? </li></ul></ul></ul><ul><ul><ul><li>Listen to your membership via interviews. </li></ul></ul></ul><ul><ul><ul><ul><li>Both new and long term members </li></ul></ul></ul></ul><ul><ul><ul><li>Survey! </li></ul></ul></ul><ul><ul><ul><li>Take photos/videos for use and inspiration </li></ul></ul></ul><ul><ul><ul><li>Don't reinvent the wheel - see what's there already </li></ul></ul></ul><ul><ul><ul><li>Sit behind parents and listen to what they're saying </li></ul></ul></ul>
    9. 9. Part 1: Establish Base <ul><ul><li>Create Your Organization's Story </li></ul></ul><ul><ul><ul><li>Paint a picture </li></ul></ul></ul><ul><ul><ul><li>Be unique/different </li></ul></ul></ul><ul><ul><ul><li>Describe results, not efforts </li></ul></ul></ul><ul><ul><ul><li>Don't use &quot;try&quot;, &quot;seek&quot;, &quot;encourage&quot;, &quot;going to&quot;, etc. </li></ul></ul></ul><ul><ul><ul><li>Focus on people, not programs </li></ul></ul></ul><ul><ul><ul><li>No insider terminology </li></ul></ul></ul><ul><ul><ul><li>Don't polish it - be authentic </li></ul></ul></ul><ul><ul><ul><li>Don't compare to competitors </li></ul></ul></ul><ul><ul><ul><ul><li>Other sports/activities </li></ul></ul></ul></ul>
    10. 10. Part 1: Establish Base <ul><ul><li>I have a story ... now what? </li></ul></ul><ul><ul><ul><li>Multiple applications - internal/external </li></ul></ul></ul><ul><ul><ul><ul><li>Press Release? How frequently? </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Website </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Social Media </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Handouts </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Lots more ...  </li></ul></ul></ul></ul><ul><ul><ul><li>Make it part of your culture </li></ul></ul></ul><ul><ul><ul><li>Appeal to community </li></ul></ul></ul><ul><ul><ul><li>Appeal to membership  </li></ul></ul></ul><ul><li> </li></ul>
    11. 11. Part 2: Ideas for Expansion <ul><ul><li>Get into the community ...  </li></ul></ul><ul><ul><ul><li>Join the Chamber of Commerce </li></ul></ul></ul><ul><ul><ul><ul><li>Very easy & opens networking doors. </li></ul></ul></ul></ul><ul><ul><li>Listen and make connections </li></ul></ul><ul><ul><li>Sponsors </li></ul></ul><ul><ul><ul><li>Say thank you </li></ul></ul></ul><ul><ul><ul><li>Stay connected - what happened, keep informed. </li></ul></ul></ul>
    12. 12. Part 3: Additional Thoughts <ul><ul><li>Don't forget ... </li></ul></ul><ul><ul><ul><li>Never a bad time to tell your story </li></ul></ul></ul><ul><ul><ul><ul><li>Membership, community, other... </li></ul></ul></ul></ul><ul><ul><ul><li>Be unique / original - &quot;gee whiz&quot; </li></ul></ul></ul><ul><ul><ul><li>Think BIG and   small </li></ul></ul></ul><ul><ul><ul><li>Don't give up </li></ul></ul></ul>
    13. 13. Further Reading <ul><ul><li>Council of Non-Profits </li></ul></ul><ul><ul><li>Potential Offline Reading </li></ul></ul><ul><ul><li>Pitching Your Story - Things to Consider </li></ul></ul><ul><ul><li>Non-Profit Sports Marketing Plan Case Study </li></ul></ul>
    14. 14. Wrap Up <ul><ul><li>Open Chat just moments away! </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Questions? Email [email_address] . </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Items discussed today will be ... </li></ul></ul><ul><ul><ul><li>Emailed to you. </li></ul></ul></ul><ul><ul><ul><li>Posted on & Facebook </li></ul></ul></ul>
    15. 15. Thanks for joining us for Maximize Demosphere XIV Ideas for our June session? Email [email_address]   Stay tuned to the June 4 edition of ExtraTime... To unmute yourself, press *6