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First Impressions & Landing Pages | Maximize Demosphere XXXIX


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During this Maximize Demosphere session, we discussed how to optimize your homepage to provide the best experience for the variety of viewers it receives. We also discussed the similarities and differences between home pages and landing pages.

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First Impressions & Landing Pages | Maximize Demosphere XXXIX

  1. 1. First Impressions & Landing Pages Sean Rose - Marketing Director June 13, 2012Wednesday, June 13, 12
  2. 2. Session Overview Part 1: Why Is This Important? Part 2: Must Haves! Part 3: How To Use Landing Pages Part 4: How Demosphere Can Help Join us on Twitter | Like us on FacebookWednesday, June 13, 12
  3. 3. Your Site Today People come to your website for the first time and they... can’t find what they came for. have no interest in working with you. are confused about who YOU are. aren’t convinced.Wednesday, June 13, 12
  4. 4. What Your Site Can Be People come to your website for the first time and they... can immediately identify the content they want. want to sponsor your site to reach your audience. are comfortable with you and your organization. register their children.Wednesday, June 13, 12
  5. 5. Demosphere Knows Websites Over 1,100+ websites hosted. 21+ years of experience Personally 5+ years of experienceWednesday, June 13, 12
  6. 6. Potential Stakeholders NEW visitors EXISTING members New/Existing PARTNERS Your local community Many more...Wednesday, June 13, 12
  7. 7. Your Homepage Must Answer These Questions What does your organization DO? What can people DO on the site? What is the overall PURPOSE of the site?Wednesday, June 13, 12
  8. 8. People are Hunters People are looking for a specific answer. List out the questions a visitor might ask. Answer/lead them properly on your home page. Keep paragraph text to a minimum until they are on a page that converts them from a hunter to an information gatherer. Make it easy to get back to the home page. They may want to hunt again ... but only if it’s easy.Wednesday, June 13, 12
  9. 9. Fast Hunting! 2/10 of a second to form a first impression. 2.6 seconds for eyes to land on area that most influences first impression. ~20 seconds per site. 6.5 seconds --> Logo 6.4 seconds --> Main navigation 6 seconds --> Social media links 5.9 seconds --> Main image 5.6 seconds --> Written content Missouri University S&T StudyWednesday, June 13, 12
  10. 10. Your Content... Schedule content updates ENGAGING ... not boring. Avoid generic / out of date text. Be meaningful Straightforward headlines Lists, columns, clearly defined sections, short paragraphsWednesday, June 13, 12
  11. 11. Meaningful Elements Navigation 5-6 items. Think about footer navigation Options via supplementary links Search Box Contact Info - More than 1 way Call to actionWednesday, June 13, 12
  12. 12. Further... About Page Why should I trust you? Why is your background relevant? Be personal. Earn trust Contact/ratings/testimonials Error Free Nothing broken -- clean, no errors, smart image useWednesday, June 13, 12
  13. 13. Thoughts?Wednesday, June 13, 12
  14. 14. The Overall Goal Register. Sell. Something else? Get users DEEPER into your site.Wednesday, June 13, 12
  15. 15. Homepage vs. Landing Page Landing Pages educate & sell at the same time. Goal: Get action on that page. Registration, Email Address, Other Action Targeting specific visitors. 10 good examples | 20 more examplesWednesday, June 13, 12
  16. 16. Analyze Navigation Path Bounce Rate Exit Page Previous Maximize SessionWednesday, June 13, 12
  17. 17. Demosphere Can Help Professional website design Easy-to-update interface Confidence to compete Peace of mindWednesday, June 13, 12
  18. 18. Bonuses Recommendations & Best Practices based on 21+ years of experience Best-in-class Support + Learning Tools Positioned on the cutting edge.Wednesday, June 13, 12
  19. 19. Investment $500/$1,000 Design Fee $1,800/yr ($450/quarter)Wednesday, June 13, 12
  20. 20. Wrap Up Questions? Subscribe to the Demosphere Blog for... Industry News Product Features Best Practices ... and more!Wednesday, June 13, 12
  21. 21. Sean Rose srose@demosphere.comWednesday, June 13, 12