Why smartups are interesting

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Roope Mokka presentation at the Smartup Summit in Suomenlinna 2014

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Why smartups are interesting

  1. 1. smartup summit WWW.PELOTONCLUB.ME 13. elokuuta 14
  2. 2. Smartup is a temporary organisation searching for a scalable business model to free users from natural resource dependency. 13. elokuuta 14
  3. 3. Smartup Manifesto Why we are here? 13. elokuuta 14
  4. 4. To learn from each other. Why we are here? 13. elokuuta 14
  5. 5. We are here to create and enlarge an expansive movement of what we truly believe to be the next generation of startups. 13. elokuuta 14
  6. 6. 13. elokuuta 14
  7. 7. Google searches for ”web 2.0” 13. elokuuta 14
  8. 8. What spread from the document? 13. elokuuta 14
  9. 9. Communications Entertainment Photosharing Games Music Media Energy Transportation Housing Property Food Urban services Startups Smartups 13. elokuuta 14
  10. 10. Some companies named Swap.com Yerdle Airbnb Blablacar Uber Sidecar Lyft Google (self driving cars) Tesla Scoot Networks Nest OhmConnect Ridescout Open Utility Smart Citizen M-Kopa Solar Genability GELI Simple Energy WaterSmart Software Blue River Technology New Sky Energy GreenWizard Faraday AlertMe Carrot Piggybaggy Give O2 OPower First Fuel Flightcar Dash Farm Drop FoodTrade AutoGrid Neurio Mosaic BetterVest Local Motors Carpooling.com Polarstem Optiwatti Ecocity 13. elokuuta 14
  11. 11. HEUREKA! Smartups are disrupting big business, bigger than web-startups! 13. elokuuta 14
  12. 12. Smartups offer an new model fast growth model ● Smartups can grow via tapping into services with the highest walletshare and therefore higher ARPU/CLV potential ● Unit costs can be higher and the user base smaller for similar level ROI as with traditional web and mobile apps, such as entertainment and telecommunications services ● Also local variations and customisations are possible due to high ARPU/CLV expectations, which entails end of silicon valley dominance in ventures. ● However, per unit production costs likely to remain slightly higher due to dealing with physical delivery of services in many cases related to housing, transportation and food. 13. elokuuta 14
  13. 13. Defining smartups - hit the Root Cause! Smartups free users from natural resource dependency by creating new experiences connected to new ways of fulfilling the needs. Smartups work on the root-cause of the natural resource dependency, i.e. providing for human needs. Smartups work by replacing the resource intensive ways of fulfilling human needs (for shelter, food, transportation, etc) with a radically less intensive way by offering more user value. 13. elokuuta 14
  14. 14. Defining smartups - offer better experience Savings are not enough. Smartups do not just offer marginal savings out of efficiency, but also increase the perception of user value. For example Airbnb is not just using homes more efficienly, but also provides a new in many ways more compelling and often even cheaper experience than an ordinary hotel. Über offer more convenience and availability (with dynamic pricing). QuickSense offers healthier offices, not just savings in energy bill. 13. elokuuta 14
  15. 15. Defining smartups - disrupt entire value chains! Smartups disrupt industries and value chains by creating digital services that replace old. Thus smartups disrupt entire value chains / networks not just industries. -> Über is not just disrupting taxi-services, but also the automotive industry. -> Airbnb doesn’t just eat hospitality industry’s pie, but also property and construction industry are under threat from disruption. 13. elokuuta 14
  16. 16. Barriers 13. elokuuta 14
  17. 17. Drivers 13. elokuuta 14
  18. 18. NEXT 12:30 LUNCH 13:30-15:00 Wikicafe on topics 15:00- party and relax, swim, sauna, party, relax, sauna, etc. In two weeks time: - Comment the file in google docs - Find new people to ”sing” the document - Spread like crazy - Media and PR- Next five years - Enjoy the ride 13. elokuuta 14

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