Peloton Club, Consumer Cleantech
and Smartups.
#smartups
THE SMARTUP
REVOLUTION

Google to Buy Nest Labs for $3.2 Billion
Internet Company Extends Reach Into Home with Buy of Thermostat, Smoke Detector Maker Jan. 13, 2014 6:46 p.m. ET
Opower Shares Soar in IPO
April 4, 2014, 10:18 AM PDT
Uber Sets Valuation Record of $17 Billion in New Funding
By Serena Saitto and Brad Stone Jun 7, 2014 11:15 AM GMT+0200
Airbnb Might Soon Be Worth $10 Billion, Valued More Than Hyatt Hotels
MEGAN ROSE DICKEY MAR. 20, 2014, 9:35 AM
BlaBlaCar Raises A Massive $100 Million Round To Create A Global
Long Distance Ride-Sharing Network
Posted Jul 1, 2014
Bill Gates-Backed Food Startup Hampton Creek Begins To Come Out Of Shell, Make Money
5/13/2014 @ 8:45fm 17 181 views
Facebook Buys Oculus Rift For $2 Billion
3/25/14 5:35pm
Tesla Rises as Musk Sets
Faster Production Pace for 2015
By Alan Ohnsman Aug 1, 2014

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OUR CURRENT IDEA OF
CLEANTECH IS OUTDATED.
WE FORGOT ABOUT TWO
THINGS.

1. THE
CONSUMER

2. PLATFORMS

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THE INTERNET OF THINGS IS DRIVING
A NEW WAVE OF DISRUPTION
Source: Harvard Business Review 2014
In 2018 there will be more
things in the internet than people.

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SMARTUPS =
STARTUPS THAT FREE
USERS FROM
INEFFICIENT USE OF
NATURAL RESOURCES.

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MEET THE
SMARTUPS!

HOMES AS OFFICES

UBER FOR
DELIVERIES

SWAP CHILDREN´S
CLOTHES

MAKE HEATING
INTELLINGENT

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THERE ARE FOUR
WAYS IN WHICH
COMPANIES CAN
BECOME SMART.

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SMARTUPS ARE
HITTING THE BIG
MARKETS.

EUROSTAT 2012, ENERGY CONSUMPTION EUROSTAT 2012, SPENDING
HOUSING
26.2%
INDUSTRY
25.6%
TRANSPORT
31.8%
SERVICES
13.5%

Homes
HOMES

Cars
CARS

Food
FOOD

FOOD
CARS HOMES
ENERGY INTERNET

DEMAND,
DISRUPTION
& IMPACT
FOOD
MOBILITY
HOUSING

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NORDIC
THINK TANK.
#cocreation
#foresight
#resourcesmart
#capabilities

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demoshelsinki.fi/en

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USER
COMFORT
TIME, MONEY
& RESOURCE
EFFICIENCY

USER
COMFORT
TIME, MONEY
& RESOURCE
EFFICIENCY

TWITTER: @VeikkaLahtinen
MAIL: veikka.lahtinen@demoshelsinki.fi
WEB: demoshelsinki.fi/en
THANKS!