Esittely Spread - kestävät elämäntavat 2050 -tutkimuksessa syntyneistä tulevaisuusmenetelmistä ja backcasting-skenaarioiden sisällöstä. Esitys pidetty Sitrassa 21.1.2013.

1. SPREAD Kestävät elämäntavat 2050
Miten skenaariot ja kansalaistyöpajat auttavat
ymmärtämään transitioita kestävään yhteiskuntaan?
Aleksi Neuvonen Maria Ritola
Demos Helsinki Demos Helsinki
www.demos.fi www.demos.fi
aleksi.neuvonen@demos.fi maria.ritola@demos.fi
Twitter: @leksis Twitter: @mariaritola
www.sustainable-lifestyles.eu

3. www.sustainable-lifestyles.eu

4. www.sustainable-lifestyles.eu

5. www.sustainable-lifestyles.eu

7. http://www.sustainable-lifestyles.eu/fileadmin/images/content/
D4.1_FourFutureScenarios.pdf
www.sustainable-lifestyles.eu

8. Pandemic technology
Meritocracy Human-centrism
Endemic technology
www.sustainable-lifestyles.eu

9. Kuinka tutkia tulevaisuuden kestäviä
elämäntapoja?
www.sustainable-lifestyles.eu

10. Others
900 kg
Leisure time
1500 kg
Product
consumption
2600 kg
Food
7300 kg
Housing: building
2400 kg
Housing:
Mobility (daily and tourism) electricity
11 000 kg 3300 kg
www.sustainable-lifestyles.eu

11. Others
900 kg
Leisure time
1500 kg
Product
consumption
2600 kg
Food
7300 kg
Housing: building
2400 kg
Housing:
Mobility (daily and tourism) electricity
11 000 kg 3300 kg
30 000 kg
www.sustainable-lifestyles.eu

12. Others
900 kg
Leisure time
1500 kg
Product Leisure
consumption time Others
2600 kg 300 kg
Food
7300 kg
Product
consumption
Food
2500 kg
Housing: building
2400 kg Mobility
(daily and tourism)
2800 kg
Housing: Housing:
Mobility (daily and tourism) electricity building
11 000 kg 3300 kg 1300 kg
Housing:
electricity
300 kg
30 000 kg 8000 kg
www.sustainable-lifestyles.eu

13. Others
900 kg
Leisure time
1500 kg
Product Leisure
consumption time Others
2600 kg 300 kg
Food
7300 kg
Product
consumption
Food
2500 kg
Housing: building
2400 kg Mobility
(daily and tourism)
2800 kg
Housing: Housing:
Mobility (daily and tourism) electricity building
11 000 kg 3300 kg 1300 kg
Housing:
electricity
300 kg
30 000 kg 8000 kg
2012 2020 2030 2040 2050
www.sustainable-lifestyles.eu

14. Others
900 kg
Leisure time
1500 kg
Product Leisure
consumption time Others
2600 kg 300 kg
Food
7300 kg
Product
consumption
Food
2500 kg
Housing: building
2400 kg Mobility
(daily and tourism)
2800 kg
Housing: Housing:
Mobility (daily and tourism) electricity building
11 000 kg 3300 kg 1300 kg
Housing:
electricity
300 kg
30 000 kg 8000 kg
37 vuotta = yksi sukupolvi
2012 2020 2030 2040 2050
www.sustainable-lifestyles.eu

15. Others
900 kg
Leisure time
1500 kg
Leisure
time Others Product
300 kg consumption
2600 kg
Food
Product 7300 kg
consumption
Food
2500 kg
Mobility Housing: building
(daily and tourism) 2400 kg
2800 kg
Housing:
building Housing:
1300 kg Mobility (daily and tourism) electricity
11 000 kg 3300 kg
Housing:
electricity
300 kg
2050 2040 2030 2020 2012
www.sustainable-lifestyles.eu

16. Others
900 kg
Leisure time
1500 kg
Leisure
time Others Product
300 kg consumption
2600 kg
Food
Product 7300 kg
consumption
Food
2500 kg
Mobility Housing: building
(daily and tourism) 2400 kg
2800 kg
Housing:
building Housing:
1300 kg Mobility (daily and tourism) electricity
11 000 kg 3300 kg
Housing:
electricity
300 kg
Entä jos lähdemmekin tavoitellusta tulevaisuudesta?
2050 2040 2030 2020 2012
www.sustainable-lifestyles.eu

17. Others
900 kg
Leisure time
1500 kg
Leisure
time Others Product
300 kg consumption
2600 kg
Food
Product 7300 kg
consumption
Food
2500 kg
Mobility Housing: building
(daily and tourism) 2400 kg
2800 kg
Housing:
building Housing:
1300 kg Mobility (daily and tourism) electricity
11 000 kg 3300 kg
Housing:
electricity
300 kg
Entä jos lähdemmekin tavoitellusta tulevaisuudesta?
2050 2040 2030 2020 2012
www.sustainable-lifestyles.eu

18. Kokeiluista disruptiiviseen
muutokseen Others
900 kg
Leisure time
1500 kg
Leisure
time Others Product
300 kg consumption
2600 kg
Food
Product 7300 kg
consumption
Food
2500 kg
Mobility Housing: building
(daily and tourism) 2400 kg
2800 kg
Housing:
building Housing:
1300 kg Mobility (daily and tourism) electricity
11 000 kg 3300 kg
Housing:
electricity
300 kg
Entä jos lähdemmekin tavoitellusta tulevaisuudesta?
2050 2040 2030 2020 2012
www.sustainable-lifestyles.eu

19. Kokeiluista disruptiiviseen
muutokseen Others
900 kg
Leisure time
1500 kg
Leisure
time Others Product
Kvantitatiivisesta resurssitehokkuudesta
300 kg consumption
2600 kg
Food
Product 7300 kg
consumption kestävien elämäntapojen arkisiin käytäntöihin
Food
2500 kg
Mobility Housing: building
(daily and tourism) 2400 kg
2800 kg
Housing:
building Housing:
1300 kg Mobility (daily and tourism) electricity
11 000 kg 3300 kg
Housing:
electricity
300 kg
Entä jos lähdemmekin tavoitellusta tulevaisuudesta?
2050 2040 2030 2020 2012
www.sustainable-lifestyles.eu

20. Vaihtoehoisia skenaarioita kestäville elämäntavoille
www.sustainable-lifestyles.eu

21. Pandemic technology
Meritocracy Human-centrism
Endemic technology
www.sustainable-lifestyles.eu

22. Pandemic technology
Meritocracy Human-centrism
Endemic technology
www.sustainable-lifestyles.eu

23. Pandemic technology
Meritocracy Human-centrism
Endemic technology
www.sustainable-lifestyles.eu

24. Pandemic technology
Meritocracy Human-centrism
Endemic technology
www.sustainable-lifestyles.eu

25. Pandemic technology
Meritocracy Human-centrism
Endemic technology
www.sustainable-lifestyles.eu

26. Pandemic technology
Meritocracy Human-centrism
Endemic technology
www.sustainable-lifestyles.eu

27. Pandemic technology
Meritocracy Human-centrism
Endemic technology
www.sustainable-lifestyles.eu

28. Pandemic technology
Meritocracy Human-centrism
Endemic technology
www.sustainable-lifestyles.eu

29. Pandemic technology
Meritocracy Human-centrism
Endemic technology
www.sustainable-lifestyles.eu

30. Pandemic technology
Meritocracy Human-centrism
Endemic technology
www.sustainable-lifestyles.eu

31. Pandemic technology
Meritocracy Human-centrism
Endemic technology
www.sustainable-lifestyles.eu

32. Pandemic technology
Meritocracy Human-centrism
Endemic technology
www.sustainable-lifestyles.eu

33. Pandemic technology
Singular Super Champions
Governing the Commons
Meritocracy Human-centrism
Local Loops
Empathetic Communities
Endemic technology
www.sustainable-lifestyles.eu

34. Pandemic technology
Singular Super Champions
Hintamekanismi
Upcycling-talouden läpimurto
Tiivis kaupunkirakenne
Kilpailullisuus
Governing the Commons
Meritocracy Human-centrism
Local Loops
Empathetic Communities
Endemic technology
www.sustainable-lifestyles.eu

35. Pandemic technology
Singular Super Champions
Hintamekanismi
Upcycling-talouden läpimurto
Tiivis kaupunkirakenne
Kilpailullisuus
Governing the Commons
Ubiikkiteknologiat
Ammattirakenteen hajoaminen
Meritocracy Human-centrism
Digitaaliset yhteisöt
Local Loops 3D-tulostus muuttaa kuluttajuutta
Empathetic Communities
Endemic technology
www.sustainable-lifestyles.eu

36. Pandemic technology
Singular Super Champions
Hintamekanismi
Upcycling-talouden läpimurto
Tiivis kaupunkirakenne
Kilpailullisuus
Governing the Commons
Ubiikkiteknologiat
Ammattirakenteen hajoaminen
Meritocracy Human-centrism
Digitaaliset yhteisöt
Local Loops 3D-tulostus muuttaa kuluttajuutta
Energiakriisi
Paikalliset teknologiat ja resurssit
Paikallisen osaamisen keskittymät
Palvelutalous
Empathetic Communities
Endemic technology
www.sustainable-lifestyles.eu

37. Pandemic technology
Singular Super Champions
Hintamekanismi
Upcycling-talouden läpimurto
Tiivis kaupunkirakenne
Kilpailullisuus
Governing the Commons
Ubiikkiteknologiat
Ammattirakenteen hajoaminen
Meritocracy Human-centrism
Digitaaliset yhteisöt
Local Loops 3D-tulostus muuttaa kuluttajuutta
Energiakriisi
Paikalliset teknologiat ja resurssit
Paikallisen osaamisen keskittymät
Palvelutalous
Empathetic Communities
Talouskriisi, valtioiden taantuminen
Paikallisuus, moniammatillisuus
Endemic technology
Alkutuotannon roolin korostuminen
www.sustainable-lifestyles.eu

38. Pandemic technology
Meritocracy Human-centrism
Endemic technology
www.sustainable-lifestyles.eu

39. The European
Green New Deal
Transparency gets
the prices right
The upcycling economy
Learning not earning

40. The European
Green New Deal
Transparency gets
the prices right
The upcycling economy “Education is
everywhere in daily
life. Kids can log in
Diffused learning
to any object and
Learning not earning
embedded in everyday
products access the so-
School programs
integrating in daily activities
called ‘situated
education
programmes’ and
learn flexibly all
through the day.”

41. The European
Green New Deal
Transparency gets
the prices right
The upcycling economy
Learning not earning

42. The European
Green New Deal
I eat only food that’s hyper-
efficient in terms of nutrition
Transparency gets
the prices right levels. Cabbages, lentils
and berries are key
elements in my diet. It just
makes sense!
The upcycling economy
Learning not earning

43. The European
Green New Deal
Transparency gets
the prices right
The upcycling economy
Learning not earning

44. The European
Green New Deal
Transparency gets
the prices right
The upcycling economy
I returned my old shoes to
the shoe store and got my
store credit returned by
doing so. I can now get
Learning not earning brand new shoes and I
know that it’s great for the
environment as well!

45. The European
Green New Deal
Transparency gets
the prices right
The upcycling economy
Learning not earning

46. Pandemic technology
Meritocracy Human-centrism
Endemic technology
www.sustainable-lifestyles.eu

47. Pandemic technology
Meritocracy Human-centrism
Endemic technology
www.sustainable-lifestyles.eu

48. On siis ymmärrettävä, kuinka elämäntavat
muuttuvat
Bernd, Germany
55,1t
Kirsti, Finland
38,7t
Iria, Spain
24,8t
Péter, Hungary
8,8t

49. www.sustainable-lifestyles.eu

50. www.sustainable-lifestyles.eu

51. Miten Spread-tutkimustuloksia voi
hyödyntää?
• Skenaariot on huolellisesti tehty ja arvioitu review-
prosessissa. Ne ovat helposti ja tehokkaasti
hyödynnettävissä tulevaisuustyöpajan pohjana
missä tahansa yrityksessä, kaupunkiseudulla tai
järjestöissä.
• Uusi iFuture-työpajametodi toimii
kokeiluhankkeiden ja pitkän aikavälin visioiden
hyväksyttävyyden testaamiseen eri
käyttäjäryhmillä.
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