1.
Image: Brenda Vértiz
Shared Urbanism
Student housing as a pioneer
of sustainable living
!"#$%"&$%'$

2.
The story of Finnish housing is a story of welfare state
being born.
!"#$%"&$%'$

3.
Finland has an incredibly strong agrarian tradition
even when we think of urban living.
!"#$%"&$%'$

4.
Challenge of urban planning:
Form follows which function?
!"#$%"&$%'$

5.
flickr dr.jd (cc)
Information is less and less limited by location.
As our basic needs are fulfilled, we move
forward to lifestyles.
Our home needs to fulfill greater social, societal
and economic goals.
!"#$%"&$%'$

6.
New Urbanism
is a massive shift.
FREEDOM FROM
FREEDOM TO
!"#$%"&$%'$

7.
Urban introverts Urban culture
Urban sprawl Urban activism
!"#$%"&$%'$

8.
http://demos.fi/files/politics_of_happiness.pdf
And that´s not the whole story.
!"#$%"&$%'$

9.
Age of Wicked Problems
Problem that is difficult or impossible to solve because of incomplete,
contradictory, and changing requirements. The effort to solve one aspect of a
wicked problem may reveal or create other problems. (Wikipedia)
Scarce Changing Technological Global Community-
Resources population planetarism economy oriented
individuals
http://demos.fi/files/The_Well-Being_of_the_Metropolis.pdf
!"#$%"&$%'$

10.
Image: Brenda Vértiz
Hoas Lab
Partnership of Helsinki Region Student
Housing Foundation and
think tank Demos Helsinki.
Hoas Lab is a two-year design project
developing new models for shared and
responsible living.
Part of the official programme of World
Design Capital 2012 Helsinki.
!"#$%"&$%'$

11.
Image: Brenda Vértiz
Hoas is expected
to be a frontrunner
1. Its tenants are the leaders of tomorrow
(home owners, residents, parents, builders,
designers, decision makers, consumers).
1. Its tenants are the future (more
experimental, more educated, more diverse).
3. Hoas has an excellent reputation and good
relations with land owners.
4. Hoas has economics of scale.
!"#$%"&$%'$

12.
Traditional ways of
influencing living
!"#$%"&$%'$

13.
Price Design Regulation
!"#$%"&$%'$

14.
Hoas Lab Toolbox
is bigger.
!"#$%"&$%'$

15.
•
•
•
Price Design Regulation Peer-to-peer
•
•
•
•
•
Involvement Shared action Information Social norms •
Information Middle men Convenience Meeting needs
!"#$%"&$%'$

16.
https://blogs.aalto.fi/tommilaitio/2012/03/11/
New Urbanism: Lessons kasper-the-friendly-host/
from Copenhagen
Leaving room for
Endorsing friction Making the DIT (Do It Together)
community visible
!"#$%"&$%'$

17.
Community of
Community of Interest
Geography
Residents of Helsinki
City Council City Administration

18.
(Demos & NOW)
2nd prize in www.greaterhelsinkivision.fi

19.
http://www.demos.fi/julkaisut (Parempi diili)
From cities as machines to cities as ecosystems.
!"#$%"&$%'$

20.
Testing ground this Summer:
World Design Capital Pavilion
!"#$%"&$%'$

21.
http://demos.fi/files/The_Well-Being_of_the_Metropolis.pdf
!"#$%"&$%'$

22.
Demos Helsinki
twitter: tommilaitio
tommi.laitio (a) demos.fi
www.demos.fi
blogs.aalto.fi/tommilaitio
slideshare.net/demoshelsinki
facebook.com/hoaslaboratorio