Role of Social innovation in quality of life

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Keynote speech by Outi Kuittinen at European Campus of Local and regional authorities for culture "Social Innovation & Culture" 19 Sept 2013, Tampere
Outi Kuittinen, Co-creation Lead, Demos Helsinki, outi.kuittinen@demoshelsinki.fi, +358 50 326 55 82, www.demoshelsinki.fi

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Role of Social innovation in quality of life

  1. 1. The Role of Social Innovation in quality of life the Role of authorities for culture in incubating social innovation European Campus of Local and regional authorities for culture 19 Sept 2013,Tampere Outi Kuittinen, Co-creation Lead, Demos Helsinki, outi.kuittinen@demoshelsinki.fi, +358 50 326 55 82, www.demoshelsinki.fi
  2. 2. Demos Helsinki Future-oriented, people-centric think tank studying megatrends and systemic change and transforming it into action of people, organisations and groups. Our views, reports and experimentations are based on applied and applicable research, future studies and co-creation. We work with companies, start ups, ministries, the parliament, municipalities and other actors of the public sector as well as NGOs that are willing to look for new perspectives and renew themselves. Founded in 2005 by enthusiastic people. Politically independent, project-funded, legal form is NGO.
  3. 3. Politics of Happiness – A Manifesto (2009,WWF) Mission for Finland (country brand for Finland, Ministry of Foreign Affairs 2011) City 2.0 – Towards a Social SiliconValley (2007, Greater HelsinkiVision 2050 contest, 2nd price) Well-being of the Metropolis (2010, University of Jyväskylä, City of Espoo)
  4. 4. Give your neighbour an example of social innovation from your country.
  5. 5. Two imperatives that push us to seriously start fostering social innovation 1) It is essential for subjective well-being of people 2) It is essential to the future prosperity of our societies
  6. 6. Story of quality of life in Finland thus far Painting by Eero Järnefelt, photo source: http://commons.wikimedia.org/wiki/File:Raatajat_rahanalaiset.JPG
  7. 7. From Me Naiset magazine 1978 The story of joint effort, where everyone was taken onboard by social innovations Photo: Opetushallituksen arkisto, http://www.edu.fi Photo:Team Finland Wikimedia Commons, http://en.wikipedia.org/wiki/File:Winter_war.jpg
  8. 8. Photo: Olli KarttunenPhoto: kkateboydell / flickr Creative Commons
  9. 9. Are we in the end of the era of common good?
  10. 10. Building subjective well-being and the prosperity of our societies can still be joined. It needs changes both in roles and ways of working and in goals.
  11. 11. New understanding of the resources (Well-being of the Metropolis 2010) A partnership society links together resources and motivations of the government, individuals, communities, association and companies. In its focus are: 1) Potential of the people: The momentum of partnership society sets off from people and their relationships, motivations and resources of people and their communities, ”the hidden wealth of nations” 2) Systematically tackle wicked problems of the world.
  12. 12. Role of the public sector Know the partners and their motivations, engage in continous dialogue and link partners together Awaken agency in common things, inspire and nudge people to tackle wicked problems Encourage action between peers, offer tools to do things together, and help people to be part of communities Use public resources to stimulate other resources Duplicate, disseminate and scale up innovations by other Ps
  13. 13. Facilitating civil servant incubating social innovation is an active partner, who looks for groups that are already creating valuable action, works with them, and links groups together looks for where action is not happening, finds out how to motivate and enable people who are not taking part, and intervenes creating not only equal opportunities but equally used opportunities
  14. 14. Example of civil servants as facilitators and social incubators: Tampere yhdessä – Tampere together To strengthen sense of community by citizen-led mini projects, especially of those hard to reach. The Tampere Together project has been a service to local associations and communities. Helps to get funding from EU taking care for communications to funding authorities, writing funding application, project reporting etc. It has freed the actors themselves to concentrate on the actual content.http://www.tampereyhdessa.net
  15. 15. Why would people want to be partners? Because people of the 20th century want and are capable to have their say, and because it is essential for their well-being.
  16. 16. Development of wealth and life satisfaction in US (General Society Survey) New understanding of well-being (A Politics of Happiness A Manifesto 2010)
  17. 17. Helping and sharing generate a pleasure identical to sex and increase our happiness. - Post 2005 We are happy when we can take part in building our own and common well-being. - Skidmore & Kirsten 2008 Participation in the activities of voluntary communities makes more happy than wealth. - Helliwell & Putnam 2005 Happiness is connected to active action. It is not just a moment of feeling good or lack of feeling bad.
  18. 18. Kuva: Hannu Oskala / flickr Creative Commons To sum it up: Happiness is active action towards one’s own well-being and that of others, together with others.
  19. 19. What if happiness was taken seriously, as a goal for the politics? In 20th century politics of happiness was work and wealth for all In 21st century politics of happiness is better use of time and meaningful action for everyone
  20. 20. Better use of time and meaningful action for everyone Youth unemployment! What about coping of adults? Inactivity of the elderly? Society must support all ways of working and acting together, not only paid employment. What could be done? Education could involve more practices that support doing things together. The national defence forces could gradually be transformed into a civic camp for everyone. Income taxation could be reformed to favour longer holidays instead of additional income.
  21. 21. Meaningful places as one of the tools The shopping centre, park and home encourage different activities. Now spaces are characterised by an exact purpose and privacy. Lack of quality shared spaces leads to a virtual ’arms race’ between individual homes. The politics of happiness would be focused on creating pleasant living environments, public facilities that invite people to act together, a sense of calm and places that feel like yours to modify and equally accessible and available.
  22. 22. Should we then give people meaningful action? No. Because we can’t know what is meaningful to whom.
  23. 23. Guess which Finnish cultural event? FINLAND PRIZE 2011 MINISTRY OF CULTURE BEST CULTURAL ACT 2011 CITY OF HELSINKI BEST EVENT 2012 CITY OF HELSINKI BEST MOBILE SERVICE 2012 TELEFORUM FINLAND SOCIAL MEDIA EVENT OF THE YEAR 2013 ALLER MEDIA
  24. 24. Ravintolapäivä The Restaurant day Kuvat:Timo Santala
  25. 25. One-day restaurants have so far popped up in 51 different countries including Aruba,Australia,Austria, Bangladesh, Belgium, Brazil, Bulgaria, Canada, China, Colombia, Czech Republic, Denmark, England, Equador, Estonia, Finland, France, Germany, Greece, Guyana, Hungary, Iceland, Israel, Italy, Japan, Kazakhstan, Latvia, Lithuania, Mexico, Mozambique, Netherlands, New Zealand, Nicaragua, Norway, Poland, Portugal, Romania, Russia, Rwanda, Singapore, Slovakia, Slovenia, Spain, Sweden, Switzerland, Thailand,Turkey, Ukraine,Venezuela, USA and Uzbekistan. Latest Restaurant Day 18 August 2013: 1683 restaurants, 220 cities, 35 countries www.restaurantday.org
  26. 26. Photo: Petteri Sulonen / Flickr Creative Commons Cleaning Day Photo: Vantaan kaupunginkirjasto / FlickrCreative Commons http://siivouspaiva.com
  27. 27. Photo: Simo Karisalo ”Set the school free! In this school anyone can be a teacher.” Tee-se-itse Koulu – DIY School 2012.kouluschool.org
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  29. 29. Classes from shoe polishing to Socratean dialogue, from consulting to knitting a sock heel.
  30. 30. No one could have curated the programme of the School. Photos: Simo Karisalo and other volunteers
  31. 31. Photo: Simo Karisalo The task of the organiser is not to decide on the content but to create an inspiring narrative and a functional setting that enables people’s input and interaction to flourish. = meaningful action that enables both ”we & just like me”
  32. 32. Why do our citizens make such good partners for public authorities?
  33. 33. Characteristics and strengths of Finnish culture Trust, both in peers and government Non-hierarchic Equality Level and valuation of education Practicality Openness and sharing Percentage of population (25–34 yrs) with a post basic level degree 1975–2005
  34. 34. Our greatest cultural institutions share these characteristics and are essential creators and recreators of these strengths. Free & universal school from pre-school to PHD Free and open libraries Nation-wide network of music schools Nation-wide network of adult education centres Everyman rights in nature etc.
  35. 35. Our public authorities should make very good partners for our citizen, and incubators of social innovation. Some of them already are.
  36. 36. First one to try on participatory budgeting in Finland? Helsinki City Library Fairytale birthday was one of the new service ideas that made it into the budget. Online film service Library app for your mobile phone, e.g. allows borrowing library books directly from a friend who has borrowed them the last. No need to visit the library. Photo: Helsinki City Library
  37. 37. Share an example you are most proud of when you have acted as an incubator of (citizen-led) social innovation.
  38. 38. Outi Kuittinen, Co-creation Lead outi.kuittinen@demoshelsinki.fi www.demoshelsinki.fi slideshare.net/demoshelsinki https://www.facebook.com/groups/ 8838070791/ http://www.flickr.com/photos/ demoshelsinki Thank you.

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