Pelago / Slush 2013
SERVE THE PURPOSE
Pelago produces strong and practical products
for the growing needs of cycling.
We sell bicycling, not j...
FIRMITAS UTILITAS	
  VENUSTAS

Urban	
  

Active	
  

Advanced	
  
TRANSPORTATION
SEGMENTATION

ENVIRONMENT
STREET
TRUE CYCLING
GROWING
NEEDS
OF CYCLING
Helsinki: cyclists
+ 22 % (2012 vs. 2013)
London: bike journeys
+200 % (2000-2012)
New York: bicy...
SERVE THE PURPOSE
WE’RE LOOKING FOR PARTNERS
TO GROW WITH
THE COMMITMENT
MISSION

Serve the purpose

VISION

Well known and appreciated company in the field of cycling and transpor...
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Peloton Club @SLUSH: Pelago

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Peloton Club @SLUSH: Pelago

  1. 1. Pelago / Slush 2013
  2. 2. SERVE THE PURPOSE Pelago produces strong and practical products for the growing needs of cycling. We sell bicycling, not just bicycles Committed to positive influence on the environment, society and personal health.
  3. 3. FIRMITAS UTILITAS  VENUSTAS Urban   Active   Advanced  
  4. 4. TRANSPORTATION SEGMENTATION ENVIRONMENT STREET TRUE CYCLING
  5. 5. GROWING NEEDS OF CYCLING Helsinki: cyclists + 22 % (2012 vs. 2013) London: bike journeys +200 % (2000-2012) New York: bicycle commuting +200% (2007 – 2011)
  6. 6. SERVE THE PURPOSE WE’RE LOOKING FOR PARTNERS TO GROW WITH
  7. 7. THE COMMITMENT MISSION Serve the purpose VISION Well known and appreciated company in the field of cycling and transport STRATEGY Serving the growing demands of cycling globally VALUES People Respecting customers, employees, partners Environment Part of the sustainable movement Firmitas Solid brand with strong products Utilitas Practical, functional gimmick-free goods Venustas Aesthetics, timeless Nordic design

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