Creating a sustainable world by making quality
household appliances accessible to everyone
22
500.000 Tvättmaskiner/year
Want high quality,
Don’t buy it,
Regret it
Wasbundles
• No investment / Pay per use
• No fixed contract
• Cost control & support via app
Value proposition
Projections
Launch in Sweden
end 2014?
Sold today in NL To be sold in NL
next year
2,40015 SE?
5
Test @ Bagarmossen
- Stockholm
Are Swedish starting
families willing to pay
a monthly fee?
YES
Same
aspiration with
high...
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Smart Retro Meetup Stockholm – Bundles

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Smart Retro, a smart city project by Demos Helsinki and it’s distinguished partners, was kicked off in a spirit of enthusiastic co-operation. Smart Retro aims for creating effective business models and tools, which can be used for refurbishing residential areas in smart and sustainable ways. This is one of the presentations held in Smart Retro Meetup.

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  • Marcel Peters
  • What can we do to have more people enjoy a quality washing machine without paying more.
    I buy, manage them via the internet, increase their economic lifetime and let customers save money on energy and detergent.
  • Comparable conditions…
    People buying more and more medium class appliances for less.
    Leasing is paying it twice within 5 years and not knowing how long it lasts after.
    Wasbundles is getting quality and full service
  • Smart Retro Meetup Stockholm – Bundles

    1. 1. Creating a sustainable world by making quality household appliances accessible to everyone
    2. 2. 22 500.000 Tvättmaskiner/year Want high quality, Don’t buy it, Regret it
    3. 3. Wasbundles • No investment / Pay per use • No fixed contract • Cost control & support via app Value proposition
    4. 4. Projections Launch in Sweden end 2014? Sold today in NL To be sold in NL next year 2,40015 SE?
    5. 5. 5 Test @ Bagarmossen - Stockholm Are Swedish starting families willing to pay a monthly fee? YES Same aspiration with high quality Calculating if they don’t pay too much Paying more things per month (phone) YES

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