Session2 social media policy

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  • What are the intentions of millions of people participating in social technologies around the world? What do we all hope to achieve by participating online?
  • Is it to escape reality?845 million people actively logging on to facebook as of december 201110.2 million subscriber to the online game World of Warcraft
  • Is it to explain and define our world?People have used the web to share knowledge – the website TED has gained over 500 million views
  • To explore ourselves and the world around us?Many of us use the web to learn something new. The number of online college courses continue to rise every year
  • To exploit? As of May 2012, Symantic blocked 5.5 billion malicious cyber attacks
  • To heal the world around us?
  • Creating original content to share with others online
  • Connecting on Social Networks to create relationships
  • Collaborating to accomplish something
  • Reacting to each other and events
  • Organizing Content on the web
  • Accelerating Consumption of infomration
  • Session2 social media policy

    1. 1. What is the GROUNDSWELL?How is it changing business?
    2. 2. How are people using social technologies?
    3. 3. How should we evaluate and approach new technologies?
    4. 4. BREAK
    5. 5. Kivi Leroux Miller:The Accidental Rebrandingof Komen for the Cure http://www.nonprofitmarketingguide.com/blog/2012/02/01/the-accidental-rebranding-of-komen-for-the-cure/
    6. 6. social media policy
    7. 7. social media policy• Identifies the organization’s culture and voice• Anticipates audience engagement• Sets guidelines for online engagement on social communications technology• Prevents and responds to communications crisis• Adapts over time
    8. 8. culture + voice
    9. 9. anticipate engagements
    10. 10. sets guidelines
    11. 11. prevents/responds to crisis
    12. 12. adapts through time
    13. 13. Control Somewhat Control No ControlOur own website Employees or staff Other people’s websitesAnd blog and blogs Social Media profilesOur own brochures and accounts Comments and reviews on other people’sOur mission Other people’s websites and blogs comments on our blogOur messages or social pages Reactions or responses to services, products orOur Policies Search brand… Things we have … Things we can … Things we can notthe power to create influence but may not influence or makeand make absolute have the final say on… decisions on…decisions on…
    14. 14. People + Rules + Guidelines
    15. 15. social media policy• Identifies the organization’s culture and voice• Anticipates audience engagement• Sets guidelines for online engagement on social communications technology for those responsible for communicating and managing on online social platforms• Prevents and responds to communications crisis• Adapts over time
    16. 16. Instances – An employee writes something negative about a higher up on their own personal Facebook Page – An employee creates an unofficial twitter account for the company that is discovered but is actually positive and has a large following. – A negative comment by a customer was accidently published on the company blog. – A customer posts a complaint publically on twitter account for the whole twitterverse to read. – Someone on staff had deleted a negative comment from your Facebook page, This has caused further negative reaction on the Facebook Page.Exercise: As a small group, discuss the instances above. Brainstorm andprovide a rule, guidelines and identify who should make decisions forthe instances. Then present your rules and guidelines to the class.
    17. 17. Assignments Due Next Week:• Find two – three real world social media policies, review them and respond with your analysis of the policies: What do they prioritize? What a re good examples to follow?• Complete your Client Proposal Form• Email me your Wordpress Blog URL

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