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Create ABM Campaigns Your Prospects (And Your Boss) Will Rave About

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While ABM focuses on the account, we are still marketing to humans at these accounts, and humans don’t respond to robotic, impersonal marketing. Learn how Jellyvision’s creative and very personalized ABM campaigns drive triple-digit ROI by focusing on targeted human-centric messages that still remain aligned to the goals and KPIs for the humans who sell. BONUS: selfie from Machu Picchu!

Published in: Marketing
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  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/yxufevpm } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/yxufevpm } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/yxufevpm } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/yxufevpm } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/yxufevpm } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/yxufevpm } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
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Create ABM Campaigns Your Prospects (And Your Boss) Will Rave About

  1. 1. CREATE ABM CAMPAIGNS YOUR PROSPECTS (AND YOUR BOSS) RAVE ABOUT Marne Reed Chief Evangelist, PFL Jenn Kloc Senior Marketing Manager, Jellyvision
  2. 2. Create ABM Campaigns Your Prospects (and your boss) Rave About Jenn Kloc, Senior Marketing Manager Marne Reed, VP Strategic Alliances
  3. 3. Scale is not a substitute for intimacy
  4. 4. WHAT IF YOU CUT THROUGH THIS DIGITAL NOISE?
  5. 5. Integration of visual and spatial information in the parietal lobe. Important for memory and brand associations. Leaves a deeper footprint in the brain. Drives more emotional processing.
  6. 6. THE LOVE OF UNBOXING
  7. 7. Tactile Marketing The newest digital marketing solution - As triggered and trackable as email - Integrated with the systems you already use Don’t just deliver an impression — Make an impression.
  8. 8. WHO IS JELLYVISION?
  9. 9. 1,500+ customers 114 Fortune 500 18 million employees $115 billion in premium decisions
  10. 10. 11 Jellyvision’s ABM Strategy
  11. 11. OUR ABM APPROACH Attention getting, targeted, revenue-focused: Multi-channel combo of direct mail, email, and phone calls Tailored messaging by value prop, account, and person Meetings with decision makers at large companies without a recent opportunity
  12. 12. Campaign (Show and Tell!)
  13. 13. AUDIENCE 1,181 people at 404 strategic accounts Divided by value proposition
  14. 14. Touch Week 1 Week 2 Week 3 Week 4 Week 5 Week 6+ Digital Direct Mail Sales
  15. 15. 1,181differentversions!
  16. 16. SLIDE 20
  17. 17. Results
  18. 18. 31% conversion 8.4x ROI Sales & marketing alignment Prospect delight
  19. 19. Lessons
  20. 20. LEARN FROM MISTAKES. QUICKLY. Wrong execution Cheaping out in the wrong places Timing
  21. 21. GET THE RIGHT PEOPLE ON BOARD. Partner with top-performing AEs and sales leadership Keep sales in the loop during planning Continue tight communication after campaign launch
  22. 22. CLEAN YOUR DATA. Intense focus on developing the campaign list The right audience The right data
  23. 23. PRIORITIZE THE RIGHT TECHNOLOGY. Lean on key tools (vs. building up a huge tech stack) Key tool #1: automated direct mail (PFL) Key tool #2: multi-touch attribution (Bizible)
  24. 24. FOCUS ON THE RIGHT METRICS. Conversions, not downloads Meetings, not MQLs Revenue, not “brand recognition”
  25. 25. QUESTIONS? @PFLcom www.pfl.com inquire@pfl.com @jellyvision www.jellyvision.com sales@jellyvision.com

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