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B2B Marketers have unprecedented ability to measure their programs, ushering in the era of “data-driven” Marketing. But as you’re rushing towards collecting more data, driving more leads and defining new metrics, it’s time to ask yourself:
Are my website advertising investments attracting my targets?
What content are my targets engaging with?
What website changes can I make to increase conversion of my target accounts?
Are my activities actually driving revenue?
In this 25-minute webinar, followed by an “Ask-the-Expert” session, Amit Varshneya and Zineb Harvey will share key Premium Analytics insights that have helped shape the digital strategies of 100s of Demandbase Premium Analytics customers, like Ellie Mae and Iron Mountain.