B2B buyers are an elusive bunch, but now you can take a first-hand look at how they are travelling through the buyer's journey. These exclusive findings from Demand Gen Report's 2015 B2B Buyer's Survey will provide you with valuable information on the latest buying trends that will help you better understand your buyers.
This research explores the factors affecting the buying decisions of today's B2B buying teams, including:
- How industry analysts and influencers are impacting the buying decision
- Why more than half of B2B buyers are relying on social media in their buying process
- The critical role peer reviews play in the latter stages of the buyer's journey.