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Top 5 SEO Mistakes in B2B

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Top 5 SEO mistakes in B2B marketing.

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Top 5 SEO Mistakes in B2B

  1. 1. Dominate Google with Social Media Campaigns @WebMarketing123 @TravisLowSEO @BarbaraDizon Audio: 773-945-1011 Access code: 328-648-625 Enter PIN # on your screen #wm123
  2. 2. Today’s Webinar Topics <ul><li>The Importance of Social Media Today </li></ul><ul><li>How To Integrate Blogs, Web Pages & Social Media for Optimal Search Results </li></ul><ul><li>How To Measure Your Overall SEO and Social Media Success </li></ul>#wm123
  3. 3. Today’s Webinar Topics <ul><li>The Importance of Social Media Today </li></ul><ul><li>How To Integrate Blogs, Web Pages & Social Media for Optimal Search Results </li></ul><ul><li>How To Measure Your Overall SEO and Social Media Success </li></ul>#wm123
  4. 4. Social Media’s Impact on Purchasing Behavior #wm123
  5. 5. Social Marketing: Earning Its Place In The Marketing Mix 50% of social networkers consider information shared on their networks when making a purchasing decision Source: viralblog.com in collaboration with IBMand Mashable.com You + Me = We Online social network users are 3 times more likely to trust their peers’ opinions over advertising 78% of consumers trust peer recommendations
  6. 6. SEO & PPC: The Importance of Social Media Today Social Media Marketing Is NOT about talking to Generation X or Y Social media sites are communities based on common interest where people go to get trusted information from their peers or experts
  7. 7. What Social Media Brings to the Table <ul><li>Increases brand awareness </li></ul><ul><li>Builds community following </li></ul><ul><li>Facilitates customer service </li></ul><ul><li>Allows for research development and collaboration </li></ul><ul><li>Helps build loyalty and trust behind your brand </li></ul><ul><li>Offers direct sales opportunities </li></ul>#wm123
  8. 8. Most Marketers Already Integrate Social Media into Their Search Engine Marketing Plans #wm123
  9. 9. Integrating Social Media into Search Campaigns by Organization Size #wm123
  10. 10. Leading Benefits of Using Social Media According to Small Businesses #wm123
  11. 11. Today’s Webinar Topics <ul><li>The Importance of Social Media Today </li></ul><ul><li>How To Integrate Blogs, Web Pages & Social Media for Optimal Search Results </li></ul><ul><li>How To Measure Your overall SEO and Social Media Success </li></ul>#wm123
  12. 12. Which Social Media Sites Are Best for Me? #wm123
  13. 13. Top 3 Starting Points for Social Media & Search: Where your company should start, why and how <ul><li>BLOGS - Fresh, Unique Content </li></ul><ul><li>INBOUND LINKS - Site Authority </li></ul><ul><li>SOCIAL MEDIA - Brand Building </li></ul><ul><li>Facebook Fan Pages </li></ul><ul><li>Google Buzz </li></ul><ul><li>Twitter </li></ul><ul><li>Yelp </li></ul><ul><li>Linked In </li></ul><ul><li>Website Resources & Content </li></ul>#wm123
  14. 14. Create A Tactical Mix <ul><li>Research which channel your desired audience is using to interact and share content </li></ul><ul><li>Identify relevant language within your industry - content creation and promotion in Social Media means optimizing content for keywords </li></ul>#wm123
  15. 15. How Social Media & SEO Go Hand-in-Hand <ul><li>The role of SEO for Social Media is to directly influence discovery of social communities or content via search </li></ul><ul><ul><li>Social content can boost links to your website </li></ul></ul><ul><ul><li>Improve qualified traffic </li></ul></ul><ul><ul><li>Boost online sales/conversions </li></ul></ul>#wm123
  16. 16. How Social Media Can Improve Your SEO <ul><li>Content Discovery </li></ul><ul><li>Social Media discussions themed around new pages of your site can increase the likelihood of search bots adding these pages to its index faster </li></ul>#wm123 New Product
  17. 17. Real Life Example: The Old Spice YouTube Campaign <ul><li>What They Did Right: </li></ul><ul><li>Gave something great to people and didn’t ask for anything in return. </li></ul><ul><li>Drop-dead funny videos, attractive actor. </li></ul><ul><li>Let it grow organically – no press releases or conferences. </li></ul><ul><li>Embraced the “social” in “social media” Don’t just talk at people. Talk with them. </li></ul><ul><li>Results from the 1 st Day of the Campaign: </li></ul><ul><li>Top of Digg & Reddit </li></ul><ul><li>Trending topic on Twitter </li></ul><ul><li>Inventor of Twitter tweets it </li></ul><ul><li>Twitter followers multiplied by 10 </li></ul><ul><li>Coverage in mainstream news </li></ul><ul><li>Results in Just A Month After Launch: </li></ul><ul><li>Increased Old Spice Body Wash sales by a whopping 107% </li></ul><ul><li>Twitter following jumped an astounding 2700% </li></ul>#wm123
  18. 18. What About B2B? Not Nearly As Dull As You Think. #wm123
  19. 19. Real Life Example: UPS #wm123
  20. 20. Real Life Example: UPS <ul><li>Launched new “logistics” ad referring small businesses to their new Facebook page. </li></ul><ul><li>Brought the message of growth opportunity to small businesses. </li></ul><ul><li>Radical change from the previous unofficial UPS Facebook fan page, which acted primarily as the complaint forum. </li></ul><ul><li>Key to success: made its online social channels a center for discussing business-changing possibilities instead of logistic failures. </li></ul>#wm123
  21. 21. Three Key Take-Aways for B2B <ul><li>B2B social media will be less about marketing and more ab out thought leadership and crowd-sourced feedback. </li></ul><ul><li>Twitter and Facebook may be huge now, but video and mobile are the new frontiers. </li></ul><ul><li>The true ROI of social media in B2B doesn’t come from broadcasting your message, but the engagement companies get in return. </li></ul>#wm123
  22. 22. Today’s Webinar Topics <ul><li>The Importance of Social Media Today </li></ul><ul><li>How To Integrate Blogs, Web Pages & Social Media for Optimal Search Results </li></ul><ul><li>How To Measure Your overall SEO and Social Media Success </li></ul>#wm123
  23. 23. Set Measurable Goals <ul><li>How Social Marketing is impacting your: </li></ul><ul><li>Web Traffic </li></ul><ul><li>Search Engine Results </li></ul><ul><li>Social Followers </li></ul>#wm123
  24. 24. Social Media Monitoring Tools Common Social Media Monitoring Tools: <ul><li>Google Analytics </li></ul><ul><li>Insights (free) </li></ul><ul><ul><li>Facebook & YouTube </li></ul></ul><ul><li>Radian6 </li></ul><ul><li>ScoutLabs </li></ul><ul><li>Sysomos </li></ul><ul><li>Webtrends </li></ul>Common Tool Features : <ul><li>Real-time Data </li></ul><ul><li>Measurement of Volume (“Buzz”) </li></ul><ul><ul><li>Blog, Comments, News/Press Releases, Twitter, YouTube </li></ul></ul><ul><li>Keyword tracking </li></ul><ul><li>Sentiment/Reputation Monitoring </li></ul><ul><li>Trend analytics/measurement </li></ul>#wm123
  25. 25. Measure Your Social Media ROI <ul><li>Projections </li></ul>Baselines <ul><li>Sales </li></ul><ul><ul><li>Current sales </li></ul></ul><ul><ul><li>% of other marketing efforts </li></ul></ul><ul><li>Measuring Marketing Efforts </li></ul><ul><ul><li>Current web traffic, </li></ul></ul><ul><ul><li>rankings, social followers </li></ul></ul><ul><li>Determine length for your Social Marketing to have impact </li></ul>#wm123
  26. 26. Key Take Aways <ul><li>64% of marketers already integrate social media into their Search Engine Marketing plans today. </li></ul><ul><li>Social Media and SEO go hand in hand. </li></ul><ul><li>B2B is in fact equally, if not more active, in social media than B2C. </li></ul><ul><li>Social media is more about increasing engagement and building relationships than broadcasting your message. </li></ul><ul><li>The role of SEO for Social Media is to directly influence discovery of social communities or content through search which boost sales and increase conversions. </li></ul><ul><li>Content is still king. Start with blogs and inbound links. </li></ul>#wm123
  27. 27. Questions?
  28. 28. Contact Us for a detailed Custom Analysis of your website! Please contact: Mark Powers (800) 619 1570 [email_address] Search Engine Marketing – A Perspective Contact Information @WebMarketing123 #wm123
  • ashleyward90

    Mar. 14, 2014
  • yuwang0508

    May. 12, 2013

Top 5 SEO mistakes in B2B marketing.

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