Not all SEO programs are created equal – and neither are their results. So we asked ourselves, what SEO habits do top performing marketers have in common? Download our webinar and discover the 7 SEO habits of world class companies.

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Mike Turner
Dir. Business Development
May 13th, 2014
World Class Companies
SEO Habitsof

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1. Can I ask questions?
2. Can I have a copy of the slides?
Tweet @webmarketing123 or use #123webinar.
Yes! Email results@webmarketing123.com.
3. How do I get a live site analysis?
Chat us your website and top 2 keywords.
FAQs

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Our agency builds cutting-edge
digital demand gen strategies.
Search Engine Optimization
Website Design
SEM & Display Advertising
Content Creation
Top 500 Fastest
Growing Private
US Companies.

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1 What Separates the Best from the Rest?
The Seven SEO Habits of Word Class Companies
2 How Does Your SEO Strategy Stack Up?
Get a Live Site Analysis to Find Out
On the Agenda

5. #123webinar | @webmarketing123
Habit #1
SEO is a company priority.
88%
of buyers research products they
intend to purchase online.
(source: Google)
15%
Close rate of SEO leads compared
to 2% for outbound leads.
(source: Search Engine Journal)

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Habit #2
They know their sales funnel & calculate the value of SEO

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Habit #2
Cost of NOT Ranking
Click Through Rate
(7%, Page 1 average)
Visitor to Lead Rate
(1-3%, B2B 1 average)
Raw Lead to Qualified Rate
(15%)
Lead to Sale Rate
(10%)
Monthly Cost
of Not Ranking
Annual Cost
of Not Ranking
71,729
New website visitors
1,793
Leads
269
New qualified leads
27
New deals
$2.7M
Monthly Revenue
$32.4M
Annual Revenue
They know their sales funnel & calculate the value of SEO

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Habit #3
Why don’t we rank #1 for
everything yet!
Set clear goals & get buy-in from Sr. Leadership.

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Habit #3
Set clear goals & get buy-in from Sr. Leadership.
Track progress of agreed
upon KPIs and projections.
Build action plan and assign
individual ownership with
due dates!

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Habit #4
They take content marketing seriously because
they have to.
Google algorithm updates
favor quality content.
Quality Content – Create unique, fresh, & frequent content. Factors
like length and relevance play a role, too.
Site Metrics – Optimize the UX. Improve time on site, bounce rate,
load time, etc.
Authority & Verification – Claim original content with authorship
markup.

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Habit #4
Funnel Stage Offer Type
Top
Middle
Bottom
Educate prospects on the
value of digital marketing &
foster thought leadership.
Build the business case for
why the prospect needs to
invest in your product or
service.
Give the prospect a reason
to choose you over your
competitors.
67%
of the buyer’s journey now
happens online.
Source: SiriusDecisions
Is your content good enough
to do the selling for you?
They take content marketing seriously because
they have to.

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Habit #5
They measure the money metrics.
$
$
$
To measure which campaigns generate revenue, set up your CRM to track
closed deals back to influencing campaigns.
Qualified Leads
(SQL/MQL)
Sales Pipeline Opportunity
Closed Won Revenue
Number of keywords on page 1.
Traffic to your website.
Leads
Top marketers evaluate SEO
in terms of revenue.

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Habit #5
They measure the money metrics.
Tie digital to CRM to justify investment
based on revenue growth.

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Habit #5
You must map keywords.
They measure the money metrics.
Tie entry page conversions to
revenue in CRM & attribute to
mapped keywords.

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Habit #6
$85,000
$160,000
$275,000
$
Channel
Return on
Spend
Allocation
Tradeshows
SEM & Display
SEO
$
$
$ $ $ $
They are flexible with their marketing spend.
Top marketers increase investment for the best
performing campaigns with dynamic resource allocation.
$

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Habit #7
They know when to ask for help.
Last year This year
Source: Webmarketing123, 2014
State of Digital Marketing Report
Most successful campaigns we have worked on had leaders
then knew when to keep things in-house vs. when to reach
out for help.

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Habit #7
Know when to lean on experts.
When done right, digital is
a large undertaking with
several moving parts.
SEM SEO Attribution Display Video
Content
Creation
ROI
Tracking
Social Website
Design
Conversion
Optimization

18. #123webinar | @webmarketing123
1 What Separates the Best from the Rest?
The Seven SEO Habits of Word Class Companies
2 How Does Your SEO Strategy Stack Up?
Get a Live Site Analysis to Find Out
On the Agenda

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LIVE SITE ANALYSES

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Schedule a free, 30 minute consultation!
Thank you!
Let’s
Talk! Mike Turner, Director of Business Development
e: results@webmarketing123.com t: 800. 619. 1570
Source: Synecore, “10 Examples of Amazing Responsive Design”