Whether you are thinking about Search Engine Optimization or Search Engine Marketing, driving searchers to the best landing pages is a crucial factor for generating traffic, leads, and ultimately sales. You must define keywords that are leading indicators to qualified prospects and build landing pages that perform well. Webmarketing123 will show you how to optimize your landing pages to increase the number of leads and conversions. In Webmarketing123’s Webinar, Preferred Landing Pages – It’s an Art! you’ll discover: Landing Page Optimization Strategy – Think first. Act after. Landing Page Best Practices – If you are having a hard time thinking of a strategy, test these out. Website pages vs. true landing pages – Is it better to send qualified traffic to your website or a “true” landing page? PPC Landing Pages – Learn more about the “PPC: Do Not Do List.”

1. Preferred Landing Pages – It’s an
Art!
Toll: +1 (323) 417-4600 @WebMarketing123
Access Code: 538-040-065 #wm123
Audio PIN: Shown after joining the Webinar

2. Topics for Today’s Webinar
1.) Landing Page Optimization Strategy - Think first. Act
after.
2.) Landing Page Best Practices - If you are having a
hard time thinking of a strategy, test these out.
3.) Website pages vs. true landing pages - Is it better to
send qualified traffic to your website or a "true" landing
page?
4.) PPC Landing Pages - Learn more about the "PPC: Do
Not Do List.“
5.) SEO Preferred Landing Pages

3. Topics for Today’s Webinar
1.) Landing Page Optimization Strategy - Think first. Act
after.
2.) Landing Page Best Practices - If you are having a
hard time thinking of a strategy, test these out.
3.) Website pages vs. true landing pages - Is it better to
send qualified traffic to your website or a "true" landing
page?
4.) PPC Landing Pages - Learn more about the "PPC: Do
Not Do List.“
5.) SEO Preferred Landing Pages

4. Landing Page Optimization Strategy
What is your goal?
 Value Proposition
 Target Market
 Benefits
 Offer
Landing Page
 Keyword Ad
Relevancy

5. Things to Consider:
Usability Best Practices
• Assign Visual Priority
• Size and weight should represent relative importance
• Consider Visitor’s Eye-Path
• What will users notice and in what order?
• Clear Call To Action
• Clearly announce what you want users to do
• Make Steps Clear
• Clearly identify where user is and what they should do next

6. Topics for Today’s Webinar
1.) Landing Page Optimization Strategy - Think first. Act
after.
2.) Landing Page Best Practices - If you are having a
hard time thinking of a strategy, test these out.
3.) Website pages vs. true landing pages - Is it better to
send qualified traffic to your website or a "true" landing
page?
4.) PPC Landing Pages - Learn more about the "PPC: Do
Not Do List.“
5.) SEO Preferred Landing Pages

7. Landing Page Best Practices
 Make your headline visible
 Keep it simple
 Put the important information above the fold
 Images
 Don’t forget about your offer
 Test, test, test!!

8. Live Example!
• Google ipad accessories
Results –
BAD: http://www.speckproducts.com/products
GOOD: http://www.igearusa.com/ipad.html?gclid=CNbz1YTKi6cCFQcKbAodOymCfQ

9. Topics for Today’s Webinar
1.) Landing Page Optimization Strategy - Think first. Act
after.
2.) Landing Page Best Practices - If you are having a
hard time thinking of a strategy, test these out.
3.) Website pages vs. true landing pages - Is it better to
send qualified traffic to your website or a "true" landing
page?
4.) PPC Landing Pages - Learn more about the "PPC: Do
Not Do List.“
5.) SEO Preferred Landing Pages

10. Website Pages vs. “True” Landing
Page
Should you send visitors to a page on your website or
a “True Landing Page”?

11. Topics for Today’s Webinar
1.) Landing Page Optimization Strategy - Think first. Act
after.
2.) Landing Page Best Practices - If you are having a
hard time thinking of a strategy, test these out.
3.) Website pages vs. true landing pages - Is it better to
send qualified traffic to your website or a "true" landing
page?
4.) PPC Landing Pages - Learn more about the "PPC: Do
Not Do List.“
5.) SEO Preferred Landing Pages

12. “PPC: Do Not Do List”
• Don’t overload your page
with too much information
• Including too many links to
other pages or websites
• No clear call to action
• Slow loading pages
• Unnecessarily long form

13. Topics for Today’s Webinar
1.) Landing Page Optimization Strategy - Think first. Act
after.
2.) Landing Page Best Practices - If you are having a
hard time thinking of a strategy, test these out.
3.) Website pages vs. true landing pages - Is it better to
send qualified traffic to your website or a "true" landing
page?
4.) PPC Landing Pages - Learn more about the "PPC: Do
Not Do List.“
5.) SEO Preferred Landing Pages

14. Differences Between PPC and SEO Landing Pages
PPC SEO
• True landing pages • Existing pages OK
recommended
• Landing pages target
• You can bid on three to six keywords
thousands of keywords
• Page ranks through
• Page ranks through optimization
bidding on keywords
• Takes time to see
• Pages can rank results and will
immediately experience fluctuations

15. The 5 Pillars
SUCCESSFUL SEO CAMPAIGN

16. The Importance of Keyword Selection
Umbrella
Bubble umbrella
• Select a Representative Keyword Basket
Rectangular umbrella
• Using Google Keyword External Tool
Designer umbrella

17. Which keywords are best?

18. Long-Tail vs. Head Match Keywords

19. Types of Links
Definition: Inbound vs. Internal Links
Inbound Links
• From external sites
• Serve as “votes” telling search mysite
engines that your site is useful and .com
relevant.
Internal Links
• Links within your site, connecting
your internal pages
• Makes your site look more cohesive
to Search Engines and strengthens
the theme of your site

20. Inbound Links Best Practice
Domain Authority
Link Proportioning
Example No.
Links Home
Sample Keywords
Page
30 • SEO company
• Search engine
optimization
Sample Keywords Category
10 • Search engine
marketing services
Page
Sample Keywords Products
5 • International SEO
•I nternational search Page
engine optimization

21. Contact Information
Search Engine Marketing – A Perspective
Contact Us for a detailed Custom Analysis of your website!
Please contact:
Arren Cook
510.336.6971
arren.c@webmarketing123.com