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Every company has to generate sales. Generating leads is therefore a process critical to business. Most marketing departments use websites, attendance at trade fairs, distribution of print material or e-mails, and campaigns to generate leads. These processes and the additional work involved in terms of preparing and handling the leads are, however, nearly always inefficient, very laborious and involve a considerable amount of effort.
Only a few marketing departments realize that they are sitting on a Lead Goldmine.