What Business Can
Learn from Football
Other than in football, customer loyalty is
linked to the customer experience.
Customer loyalty is not a give, it needs to
be earned through hard work!
On customer loyalty
Leading under optimal circumstances is
easy. It is when you are being challenged
due to limited resources that your true
skills as a leader will become apparent.
Governments and economists alike are
arguing on the best way to reduce the risk of
rule breaking. But these will only be sufficient
until someone finds new ways to bend them.
On rule breaking
Trade unions are supporting the free
movement of goods. So here as well, as in
football, the former rules of local
advantages are slowly disappearing.
On home advantage
Agile management encourages the
distribution of knowledge and intelligence
throughout the organisation.
As our world becomes more and more
global, new companies realise that we
cannot remain focused on building a
cultural homogenate team.
On team building
You need to form a homogeneous
team where everybody can perform
at similar level: one person cannot
become your company’s saviour.
What is true for star footballers is also true
for employees. Managing talents starts
with the recognition of the existing skills
and the potential of an employee.
Research shows that managers only get
the required maturity at the age of forty.
So while young blood is rejuvenating,
maturity brings stability and structure
In football as in business, perseverance is
everything. To be successful one needs to be
willing to take detours, to be thrown back
regularly, but most importantly to stand up
and start afresh.
If companies don’t manage to regularly
modernise themselves, and find a way to be
ahead of the big guys, they will very soon be
the small David again – but this time without
Standard processes will often be the
activities you might want to outsource. But if
you haven’t been able to manage them
internally, don’t expect them to be efficient
when conducted externally.
On standard processes
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Karin Stumpf is a lecturer, writer, blogger
and international consultant specializing in
change management, leadership
development, communication and
business games. Her writing has been
praised for its easy to read yet thought
provoking style and cunning ability to
combine real-life stories and experiences
with practical advice and guidance.
Because of her reputation as a thought
leader in change management, she
regularly lectures at universities and gives
key note speeches at international