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Understanding the next wave of Medicare enrollees

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Medicare Advantage plans may need new strategies to capture and retain younger Baby Boomers

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Understanding the next wave of Medicare enrollees

  1. 1. Understanding the next wave of Medicare enrollees Medicare Advantage plans may need new strategies to capture and retain younger Baby Boomers
  2. 2. Copyright © 2017 Deloitte Development LLC. All rights reserved. Understanding the next wave of Medicare enrollees 1 This next wave of Medicare enrollees, referred to as “trailing-edge,” is different from “leading-edge” Boomers, many of whom have already enrolled in Medicare. As this next wave of our population ages into Medicare, will health plans be ready to capture and retain them? With trailing-edge Boomers aging into Medicare at a rate of 10,000 per day over the next 10 years, health plans may want to listen up. Approximately 26 million Baby Boomers will age into Medicare through 2030.
  3. 3. Copyright © 2017 Deloitte Development LLC. All rights reserved. Understanding the next wave of Medicare enrollees 2 Places like Boise, Idaho and Austin, Texas have exploded in population in the last 15 years for adults aged 55 to 64. And, many retirees are gathering in college towns too. They’re making new retirement spots popular. Develop new partnerships beyond traditional health care organizations. Revisit network size and configuration in areas that are growing in popularity. Health plan considerationsBoise Austin
  4. 4. Copyright © 2017 Deloitte Development LLC. All rights reserved. Understanding the next wave of Medicare enrollees 3 For some, it’s sentiment. Others lost value in their homes and savings during the recession. Many prefer to stay in or near their home—or can’t afford not to. Structure benefits to cover personal care and long-term care support services. Health plan considerations Get ahead of health issues by addressing nutrition, housing, transportation, and other social needs.
  5. 5. Copyright © 2017 Deloitte Development LLC. All rights reserved. Understanding the next wave of Medicare enrollees 4 Women retiring now are more likely to have been in the workforce. They’ve been making benefit decisions for years and likely won’t stop just because they’ve entered retirement. Female Boomers will be an important set of decision makers. Embrace segmentation in know-your-customer and messaging efforts. Health plan considerations Help ease the transition from employer coverage to Medicare.
  6. 6. Copyright © 2017 Deloitte Development LLC. All rights reserved. Understanding the next wave of Medicare enrollees 5 Among trailing-edge Boomers, diabetes and obesity are more common. But healthy habits and wellness knowledge among this group are higher too. Chronic diseases are on the rise. But so is health engagement. Provide tools to help manage chronic conditions. Health plan considerations Offer online and immersive experiences to help members— especially ones with high disease burden—control their health conditions.
  7. 7. Copyright © 2017 Deloitte Development LLC. All rights reserved. Understanding the next wave of Medicare enrollees 6 Many in the new wave of Boomers don’t trust the same health information sources their older peers do, many are less trusting, and many are dissatisfied with their current plans. This younger age group has different attitudes about care. Health plan considerations Use analytics and health risk assessments to inform outreach to members. Enlist friends, family, and other trusted sources to renew trust.
  8. 8. Copyright © 2017 Deloitte Development LLC. All rights reserved. Understanding the next wave of Medicare enrollees 7 Many trailing-edge Boomers are interested in new technologies (e.g., telemedicine) to support aging in the home. However, privacy and security are major concerns when it comes to connected health. They’re getting older, but many know their technology. Health plan considerations Invest in age-at-home technologies like telemedicine and self-service offerings. Highlight tools that safeguard personal data.
  9. 9. Let’s talk Copyright © 2017 Deloitte Development LLC. All rights reserved. Understanding the next wave of Medicare enrollees 8 To learn more about the Deloitte Center for Health Solutions, its projects, and events, please visit: www.deloitte.com/centerforhealthsolutions @DeloitteHealth Leslie Read Principal US Health Plans Consumer & Digital Transformation Leader Deloitte Consulting LLP lread@deloitte.com Claire B. Cruse, MPH Health Policy Manager Deloitte Center for Health Solutions Deloitte Services LP cboozer@deloitte.com
  10. 10. This publication contains general information only and Deloitte is not, by means of this publication, rendering accounting, business, financial, investment, legal, tax, or other professional advice or services. This publication is not a substitute for such professional advice or services, nor should it be used as a basis for any decision or action that may affect your business. Before making any decision or taking any action that may affect your business, you should consult a qualified professional advisor. This publication is solely for educational purposes. This publication should not be deemed or construed to be for the purpose of soliciting business for any of the companies/organizations included in this publication, nor does Deloitte advocate or endorse the services or products provided by these companies/organizations. Deloitte shall not be responsible for any loss sustained by any person who relies on this publication. About Deloitte Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”), its network of member firms, and their related entities. DTTL and each of its member firms are legally separate and independent entities. DTTL (also referred to as “Deloitte Global”) does not provide services to clients. In the United States, Deloitte refers to one or more of the US member firms of DTTL, their related entities that operate using the “Deloitte” name in the United States and their respective affiliates. Certain services may not be available to attest clients under the rules and regulations of public accounting. Please see www.deloitte.com/about to learn more about our global network of member firms. About the Deloitte Center for Health Solutions The source for fresh perspectives in health care: The Deloitte Center for Health Solutions (DCHS) is the research division of Deloitte LLP’s Life Sciences and Health Care practice. DCHS looks deeper at the biggest industry issues and provides new thinking around complex challenges. Cutting-edge research and thought-provoking analysis gives industry insiders the insights they need to see things differently and address the changing landscape. For more information visit www.deloitte.com/centerforhealthsolutions Copyright © 2017 Deloitte Development LLC. All rights reserved.

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