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A snapshot of today’s residential electricity customers

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American consumers are starting to feel better about the economy and growing supply of domestic energy resources, but they remain committed to reducing their electricity consumption, according to the Deloitte Resources 2015 Study. The survey of more than 1,500 household decision makers finds consumers have largely focused on basic tactics to cut their energy use and are not following through on their intentions to invest in more capital-intensive measures such as rooftop solar panels or smart energy apps. Nonetheless, their interest in more advanced energy management tactics persists, creating opportunities for electricity providers who can make the right offer.

To learn more, visit www.deloitte.com/us/resources

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A snapshot of today’s residential electricity customers

  1. 1. A snapshot of today’s residential electricity customers American consumers are starting to feel better about the economy and growing supply of domestic energy resources, but they remain committed to reducing their electricity consumption, according to the Deloitte Resources 2015 Study. The survey of more than 1,500 household decision makers finds consumers have largely focused on basic tactics to cut their energy use and are not following through on their intentions to invest in more capital-intensive measures such as rooftop solar panels or smart energy apps. Nonetheless, their interest in more advanced energy management tactics persists, creating opportunities for electricity providers who can make the right offer. About the Deloitte Center for Energy Solutions The Deloitte Center for Energy Solutions (the “Center”) provides a forum for innovation, thought leadership, groundbreaking research, and industry collaboration to help companies solve the most complex energy challenges. Through the Center, Deloitte’s Energy & Resources Group leads the debate on critical topics on the minds of executives — from the impact of legislative and regulatory policy, to operational efficiency, to sustainable and profitable growth. We provide comprehensive solutions through a global network of specialists and thought leaders. With locations in Houston and Washington, DC, the Center offers interaction through seminars, roundtables, and other forms of engagement, where established and growing companies can come together to learn, discuss, and debate. www.deloitte.com/energysolutions Follow the Center on Twitter @Deloitte4Energy As used in this document, “Deloitte” means Deloitte LLP and its subsidiaries. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting. Copyright © 2015 Deloitte Development LLC. All rights reserved. Member of Deloitte Touche Tohmatsu Limited Deloitte Center for Energy Solutions Source: Deloitte Resources 2015 Study | Download the full report to learn more www.deloitte.com/us/resources 2. 45% are replacing old appliances with more energy efficient ones45% 10. 90% expect to use less or the same amount of electricity in the next year 90% 6. 35% are installing energy efficient windows or doors35% 12. 12% have participated in online energy savings contests12% 1. 58% rank gas-powered cars and hybrids among their top two preferred vehicle types 58% 5. 27% would likely purchase a smart energy system starting at $17527% 3. 38% would be interested in sourcing cable TV service from their electricity provider 38% 13. 28% have received energy savings tips via social media28% 8. 3% have solar panels on primary residence but 38% are interested in installing them 3% 7. 63% are replacing older incandescent bulbs with compact florescent light bulbs 63% 9. 48% are trying to conserve hot water by taking shorter showers or turning down the water heater 48% 4. 5% are using a smart energy app to control/reduce energy consumption 5% 14. 8% use a timer on water heaters that turns off during sleeping hours8% 11. 48% feel it is extremely/ very important that part of their electricity come from renewables 48% 1 2 3 4 6 7 8 12 13 14 9 11 10 68° 5

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