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Published on
STRATEGYTHATFUNDAMENTALLY
TRANSFORMS
“Transformation means more than fixing websites. It goes deeper
than that, right into the organizations behind the websites. There's a
logic to it: digital service design means designing the whole service,
not just the digital bits. If you're redesigning a service, you need to
think about the organization that runs it.”
— Mike Bracken, Former Chief Digital and Chief Data Officer
UK Government