1.
Cyberattackers and your
intellectual property: Valuing
and guarding prized business
assets
Deloitte Poll, results from September 28, 2016

2.
Copyright © 2016 Deloitte Development LLC. All rights reserved. 2
Methodology
Nearly 3,000professionals
participated in a Deloitte Dbriefs webcast,
“Cyberattackers and your intellectual
property: Valuing and guarding prized
business assets,” on September 28, 2016. Poll
respondents were from sectors including
banking and securities (13.5 percent);
technology (8.4 percent); investment
management (6.1 percent); travel, hospitality
and services (5.4 percent); insurance (5.1
percent) and retail, wholesale and distribution
(5.0 percent).
To replay the Deloitte Dbriefs webcast, visit
the archive online.

3.
Copyright © 2016 Deloitte Development LLC. All rights reserved. 3
Has your organization suffered an intellectual property cyber-
theft incident (electronic theft of trade secrets, drawings and
plans, or proprietary know-how) within the past 12 months?
Votes received: 2,894
11.4% Not applicable
Yes 12%
44%No
Don’t
Know
32.6%

4.
Copyright © 2016 Deloitte Development LLC. All rights reserved. 4
Votes received: 2,926
Which category of potential adversary do you think would be
most likely to attempt theft of your organization’s IP?
29.7% Don’t know/not applicable
Third parties with
which your
organization
engages regularly
11.7%
Employees or
other "insiders" 20.1% Nation-states10.1%
Activist groups not
sponsored by
nation-states
12%
Competitors16.3%

5.
Copyright © 2016 Deloitte Development LLC. All rights reserved. 5
Which category of potential adversary do you think would be
most likely to attempt theft of your organization’s IP?
(Industry cut)
Votes received: 2,926
26.2%
Real Estate
Services
32.2%
Automotive
27.2%
Oil & Gas
Percentage of “Employees or other ‘insiders’” responses by industry

6.
Copyright © 2016 Deloitte Development LLC. All rights reserved. 6
Do you expect the number of IP cyber theft incidents (successful
or attempted cyber theft of trade secrets, drawings and plans, or
proprietary know-how) to change in the coming 12 months?
Votes Received: 2,918
10.3% Don’t know/not applicable
I don’t
know
15.7%
Yes — I expect
the number will
increase
58%
Yes — I expect
the number will
decrease
4.2%
No — I do not
expect it to
change
11.9%
58%
11.9%
4.2%

7.
Copyright © 2016 Deloitte Development LLC. All rights reserved. 7
Votes Received: 2,918
Do you expect the number of IP cyber theft incidents (successful
or attempted cyber theft of trade secrets, drawings and plans, or
proprietary know-how) to change in the coming 12 months?
(Industry cut)
68.8%
Power & Utilities
63.9%
Automotive
64.7%
Industrial Products
& Services
68.8%
Telecom
Percentage of “Yes — I expect the number will increase” responses by industry

8.
Copyright © 2016 Deloitte Development LLC. All rights reserved. 8
If your organization was to suffer theft of IP (trade secrets,
drawings and plans, or proprietary know-how), which do you
think would be the largest challenges?
Votes Received: 2,757
27.3% Don’t know/not applicable
21.8% 12.4% 10.7% 22.3%5.5%
Assessing what
IP had been
stolen, or the
impact of IP loss
Modification of
existing IP to
minimize loss
of competitive
advantage
Preparing for
litigation as a
result of IP
theft
Managing investor
and customer/client
relationships
Seeking recovery
of the IP as soon
as possible

9.
Copyright © 2016 Deloitte Development LLC. All rights reserved. 9
12.1%
Lacking — we do not
have a defined program
to protect and monitor
access to IP
How would you describe your organization’s current effort to
secure its IP (whether trade secrets, drawings and plans, or
proprietary know-how)?
Votes Received: 2,562
35.1% Don’t know/not applicable
16.7%
Leading — access to IP is
very limited, on a need-to-
know basis only
36.1%
Building — we're working to
strengthen our security
protocols and systems
around IP

10.
Copyright © 2016 Deloitte Development LLC. All rights reserved. 10
Lauren Hallman
Public Relations
Deloitte Services LP
lahallman@deloitte.com
Full press release available on Deloitte.com
Media contact

11.
The statements in this report reflect the aggregation of poll responses and are not intended to reflect facts or opinions of
any entities. All data, charts and statistics referenced and presented, as well as the representations made and opinions
expressed, unless specifically described otherwise, pertain only to the participants and their responses to the Deloitte poll.
The information obtained during the poll was taken “as is” and was not validated or confirmed by Deloitte.
This presentation contains general information only and Deloitte is not, by means of this presentation, rendering
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Copyright © 2016 Deloitte Development LLC. All rights reserved.