Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Consumer product trends: Navigating 2020

4,296 views

Published on

View five undercurrents in the consumer product marketplace that are likely to shape the future of the industry.

To read and download the full report, please visit: http://deloi.tt/2fl9p39

Published in: Business

Consumer product trends: Navigating 2020

  1. 1. Unfulfilled economic 3 Of consumers -%‘ Of consumers said recovery for _- self-identify as _-l that even if the — middle class—a —, economy improved, Core CO nsu rn er decrease from they would remain Seg rnents —_i 53% in 2008.‘ cautious and keep —_~ ‘_’ spending steady. ‘ Responsibility, " T‘ »"‘-5*» "' Wellness, 8' _- Of consumers are _- Of consumers are health asthe : :.: ‘:': .:: e:: ‘.“9 -: :. :*': ‘3e: :.: ::. “.: : new basls of content of the healthier versions b ra nd "_’ food they T of products. ‘ purchase. ‘ . . Pervasive 9 »‘»"—-< "4' d lg ltlzatlon _; Growth rate of _- Of CPG executives say of the _— e-commerce sales ; e-commerce is strategic _ across all retail — for sales, yet only 43% to DU rchase T channels, compared —_ thought their company T to 3.2% for —_ had a clear digital 7‘ overall sales. ’ commerce strategy. ’ wiazau rI; i.. w., .~ 7 ‘g 7 ill Proliferation of -4" ! '-H'‘ CU Stom lZatlOll 8 of consumers Of consumers ' ' . ' ' t t d . _'. ' d‘ t ‘II’ personalization __ fn'je': h:'§f°; y __ 3 "f: y:j; ;'/ )'"9"955 _‘ to customize ; price premium to _- products. ‘ _- customize products. ‘ A .4 I l . . resource Amount the The damages that Shortage-3 5 —: '. 'i‘; '2f. —I'n‘}'§Jn. i Leifiiiliili C-Qrn m 0d —_ Food Commodity climate disasters price VO| atl | rty lrfigegargssdeegavzz A in the US in 2014.5 (oigyirt-lain-g$84!! I:~tier-iiu-iittawl-igiiiia»iIlgr ‘etlkiugitjnvxa-12-=42-. . V I1" —'u‘L1ig1Ifii&i "-. ~.i.2e_”. ;.‘u. ;v, i ; ii " ' V4’II. Kib}i_. ’4i‘3lll_‘l--Vl_ ! }i, ,4,ItkiV, i. ‘l]V{_-VVt-Iilljy-l'u'. ‘(§JI‘&[il| lrlI_: l!‘l"l| :‘lA , 4 ‘F ‘r‘ill‘3?}; -rfaoiriiriidttairvliivtyryy/ ér'rr " ~11-la. » 1'nfitylllI[-lI‘Il! €Q4Il: .£‘-JlljiéllIilggfllliilix _ - -Ariana‘-. ii= 'tilrdiumzu- ' V I‘-lr‘irkvllmigliviriltdvlrgllt-ltlssuiiialrlfiéii ~tii'. ~ ABTIUNS to consider itzirllii IHILIIIIIE‘ mrlilnlllo. ,IiilllrLr_ uinzni-iii A r, : lI| o Ill'—'(: |l-lIlIlL1llLg, ACTIONS to consider "i', g|r Ilil‘. 'I'llIL' aim . ‘.iI| H’. iI_: .ilIl?4l| “. lr. lIi= -.97‘-2: -. irI, Iit. n sniI‘u| i|H: . 4lIl‘~i'l‘—. -".5" 3H| |’ 'f'-llIl‘~-' lll}TlUllS to consider ABTIU S ioconsi er Ii4i: L'm- -it-imam; -uu u1InlI'i'. .< irln: o'-. ‘L lo , llln-i' in «Int-iirl‘rr. iii-is -ill! I, olIk1I: lIl: . iiir. ir; wIlui. icrioilis ll) l30llSl ‘ll-mi‘ uiiriir: ml'r' cl; Ml-.4: ‘Hill! «; .'iIiI| l¢: . a1r: i.~-_-vr. xi'ioir -. im 1: : -'‘: i imwt in niflm. . ‘«; i.= ;iii‘1(. -is sir‘-, ji~imynet-ni(= i!; irin’4cti_i1a_i; ~;« i | l|lf4r': §$§$~liy

×