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2017 Mid-market technology trends report


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For five years, our reports have explored technology trends among mid-market and private companies. This year’s survey results show how these companies are shifting priorities and resources to capitalize on investments they anticipate will have the most impact on increasing productivity, improving customer engagement, and predicting business outcomes.

Published in: Technology
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2017 Mid-market technology trends report

  1. 1. 77% to increase forecast accuracy and report business results How do you use data analytics? to predict customer behavior 38% say cloud infrastructure has the greatest potential to increase productivity 48% say their companies have teams that track online mentions and activity on their brands 33% use automation to monitor those messages plan to use blockchain technology 67% are experimenting with or building mixed reality applications Technology in the mid-market—Closing the gap Copyright © 2017 Deloitte Development LLC. All rights reserved. Member of Deloitte Touche Tohmatsu Limited In July 2017 Deloitte Growth Enterprise Services polled 500 US mid-market executives on the role that technology plays and how it influences business decisions. Here are some of the most significant findings; access the full report at 65% 56% 2015 2016 2017 30% 28% 36% 36% of survey respondents say they spend more than 5% of revenue on technology