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2017 holiday surveyCopyright © 2017 Deloitte LLP. All rights reserved. 14
Early
Before October/ October/
November, before
Thanksgiving Day/
Late November
Black Friday/ Weekend
after Thanksgiving/Cyber
Monday/Late November
December or Later
December/January
Nearly 40% of after-Christmas shoppers are buying non-holiday items
Most consumers complete their shopping after Thanksgiving
“By which one of these days or months do you expect to complete the majority of your holiday shopping this year?“
“Will any of your holiday shopping be after Christmas Day (December 25th)?”
“Thinking about all of the holiday shopping you will be doing this holiday season, what percentage of your total holiday shopping will be done after
Christmas Day - meaning December 26th through the 31st, or in January 2018?”
“When you shop this year after Christmas day, will you still be buying items for this 2017 Holiday season, or for the next 2018 Holiday season?”
20%
26%
54%
38%
35%
16%
12%
Buying for next
2018 season
Buying for both
seasons
Still buying for
this 2017 season
Neither, I am
taking advantage
of after-Holiday
sales for non-
holiday items
One in five shoppers will spend 23% of
budget after December 25th
When shoppers will complete
majority of shopping Among those who shop after
December 25th, reasons are:
80%

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