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TradeTech in San Francisco will be held at the Westin at Market Street in San Francisco, CA, Oct 4-6, 2010. With 165+ senior-level buy side traders and 400+ total attendees, TradeTech West is the premier West Coast equity trading event specifically designed to help you boost the performance of your trading desk, even in a highly volatile market. This is your best opportunity to discover the latest technological advancements in electronic trading, examine the rapidly evolving global trading landscape, and gain strategic insight into the crucial issues affecting the overall performance of your desk.And don’t limit yourself to the nitty-gritties of the trading desk. Get the big picture view from Michael Lewis, Journalist & Best-Selling Author of Liar's Poker, The Blind Side and The Big Short AND this year’s gues speaker at TradTech in San Francisco.Limited passes available for Buy Side organizations. Contact Josephine Andrews at 646.200.7448 or firstname.lastname@example.org to see if you qualify. You can also register online at www.TradeTechWest.com.