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MT106 DellEMCWorld Maximizing partner growth channel


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Are you getting the most out of the PartnerDirect program incentives?  What resources are available to help grow your business?  PartnerDirect continues to enhance its rebate and incentive programs to grow your profits.  Learn about Dell’s channel partner programs and how to leverage them to grow your company. We will also share PartnerDirect marketing and sales tools to help you find opportunities, win against the competition, and build your business.

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MT106 DellEMCWorld Maximizing partner growth channel

  1. 1. Maximizing growth through marketing for channel partners Mary Catherine Wilson Director,Global Channel Marketing Maureen Gaumer Director,North America Channel Marketing Session MT106
  2. 2. Dell - Internal Use - Confidential Partner Marketing Focus Partner portal Find A Partner What’s available & where Partner portal Partner Resource & Development Team Image bank Incentives / rebates / MDF Campaign Builder Partner communications PartnerDirect branding Marketing Academy Partner communications Partner finder Logos, fonts & branding guidelines Digital marketing platform Campaign playbook Incentives / rebates / MDF Learn best practices and stay connected Help customers find you / tools for the job Generate leads/ demand/campaigns Apply for funding / manage your account
  3. 3. Dell - Internal Use - Confidential Partner digital marketing platform Dell Solutions Showcase Automated co-brandable email marketing Social media marketing EMC Showcase • FREE marketing tool • Maximizes partners ROI • Minimizes marketing time & costs • Provides contacts, customers & leads • Nurtures engaged contacts into sales- ready leads • Cultivates thought leadership & quality customer relationships
  4. 4. Dell - Internal Use - Confidential Partner portals
  5. 5. Dell - Internal Use - Confidential Sales enablement Partner documentlibrary SalesEdgeforChannel COMING SOON
  6. 6. Dell - Internal Use - Confidential Generate visibility with potential customers Partner FinderFind A Partner
  7. 7. Dell - Internal Use - Confidential Download images Image Bank
  8. 8. Dell - Internal Use - Confidential The program tiers were… EMC Business Partner Program - BPPDell PartnerDirect Program
  9. 9. Questions?