Wisdom 2.0 - Zappos - Downtown Project - 2.15.14

1. ZAPPOS.COM DELIVERING HAPPINESS DOWNTOWN PROJECT

2. The Power of WOW Gross Sales $MM $1,000 800 600 400 200 „00 „01 „02 „03 „04 „05 „06 „07 „08

3. THE #1 PRIORITY

4. THE #1 PRIORITY

5. CULTURE THE #1 PRIORITY

6. CLOTHING, CUSTOMER SERVICE, CULTURE CULTURE CUSTOMER EXPERIENCE CLOTHING

7. CLOTHING

8. CUSTOMER SERVICE

9. CULTURE

10. CLOTHING, CUSTOMER SERVICE, CULTURE CULTURE CUSTOMER EXPERIENCE CLOTHING

11. DELIVERING HAPPINESS CUSTOMERS & EMPLOYEES “People will forget what you said. People will forget what you did. But people will never forget how you made them feel.” -MAYA ANGELOU

12. WHAT‟S NEXT DELIVERING HAPPINESS Clothing Customer Service Company Culture “a great brand is… ______”

13. ZAPPOS.COM http://media.glassdoor.com/m/7b/2c/00/f6/entrance-to-the-zappos-com-headquarter-office-in-henderson-nv-photo-by.jpg

14. LAS VEGAS CITY HALL http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg

15. LAS VEGAS CITY HALL

16. LAS VEGAS CITY HALL

17. APPLE http://www.techzek.com/wp-content/uploads/2011/09/apple_campus-1.jpg

18. NIKE http://standardatl.com/home/wp-content/uploads/2010/07/Nike_Campus_Tour_01.jpg

19. GOOGLE http://static.panoramio.com/photos/original/400729.jpg

20. DOGGY DAY CARE http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG

21. NYU CAMPUS http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG

22. DOWNTOWN VEGAS FREMONT EAST http://www.eatinglv.com/wordpress/wp-content/gallery/odettedowntown/chinatown-038-large.jpg

23. DOWNTOWN VEGAS FREMONT EAST http://www.lucyvegas.com/sites/default/files/griffin5.jpg

24. DOWNTOWN VEGAS FREMONT EAST

25. DOWNTOWN VEGAS FREMONT EAST http://roadjournals.viamagazine.com/wp-content/uploads/2011/05/The-Beat-Coffeehouse.jpg

26. DELIVERING HAPPINESS WHAT‟S NEXT? Clothing Customer Service Company Culture

27. DELIVERING HAPPINESS WHAT‟S NEXT? Clothing Customer Service Company Culture Community

28. DOWNTOWN PROJECT COLLISIONS CO-LEARNING CONNECTEDNESS

29. DOWNTOWN PROJECT $350M $50M – Small businesses $50M – Tech Startups $50M – Education, Arts, Culture $200M – Real Estate

30. DOWNTOWN PROJECT GOALS

31. DOWNTOWN PROJECT GOALS • Live/Work/Play – Walking Distance

32. DOWNTOWN PROJECT GOALS • Live/Work/Play – Walking Distance • The Most Community-Focused Large City in the World

33. DOWNTOWN PROJECT GOALS • Live/Work/Play – Walking Distance • The Most Community-Focused Large City in the World • The Co-Learning and Co-working Capital of the World

34. DOWNTOWN PROJECT REFRAMING “COMMUNITY” • COLLISIONS

35. DOWNTOWN PROJECT REFRAMING “COMMUNITY” • COLLISIONS • CO-LEARNING

36. DOWNTOWN PROJECT REFRAMING “COMMUNITY” • COLLISIONS • CO-LEARNING • CONNECTEDNESS

37. DOWNTOWN PROJECT REFRAMING “COMMUNITY” • COLLISIONS • CO-LEARNING • CONNECTEDNESS • DENSITY

38. DOWNTOWN PROJECT REFRAMING “COMMUNITY” • COLLISIONS • CO-LEARNING • CONNECTEDNESS • DENSITY • DIVERSITY

39. THE BIG BET Accelerating Collisions, Co-Learning, and Connectedness

40. THE BIG BET Accelerating Collisions, Co-Learning, and Connectedness …will lead to… Happiness, Luckiness, Innovation, and Productivity

41. ROI VS ROC Instead of maximizing short-term ROI (Return On Investment)…

42. ROI VS ROC Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC

43. ROI VS ROC Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Collisions)

44. ROI VS ROC & ROL Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Collisions) and institutionalizing ROL

45. ROI VS ROC & ROL Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Collisions) and institutionalizing ROL (Return On Luck) – Accelerating Serendipity

46. DOWNTOWN PROJECT $350M $50M – Small businesses $50M – Tech Startups $50M – Education, Arts, Culture $200M – Real Estate

47. $50M SMALL BUSINESS

48. $50M SMALL BUSINESS Criteria

49. $50M SMALL BUSINESS Criteria Owner Operated - Passionate

50. $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Collisions

51. $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Collisions Execution Ability

52. $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Collisions Execution Ability Sustainable

53. $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Collisions Execution Ability Sustainable Unique or First or Best at Something

54. $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Collisions Execution Ability Sustainable Unique or First or Best at Something Story-worthy

55. NATALIE

56. NATALIE

57. NATALIE

58. NATALIE

59. NATALIE

60. NATALIE

61. CHECK CASHING

62. CHECK CASHING

63. SARAH

64. SARAH

65. SARAH

66. SHIPPING CONTAINERS

67. SHIPPING CONTAINERS

68. CONTAINER PARK

69. CONTAINER PARK

70. CONTAINER PARK

71. CONTAINER PARK

72. LVCK

73. LVCK

74. LVCK

75. MEDICAL CLINIC

76. $50M TECH STARTUPS

77. $50M TECH STARTUPS https://twitter.com/VegasKramer/status/330833896574951424/photo/1

78. $50M TECH STARTUPS

79. PROJECT 100

80. PROJECT 100

81. COWORKING https://foursquare.com/v/work-in-progress/4c77e2499f51a0935f6cb627/photos?openPhotoId=523b8f7211d2d802c3ba1d40

82. COWORKING https://foursquare.com/v/work-in-progress/4c77e2499f51a0935f6cb627/photos?openPhotoId=5196bb0f498eb4bdee4082f1

83. LEARNING VILLAGE

84. LEARNING VILLAGE

85. LEARNING VILLAGE https://foursquare.com/v/learning-village/51c4ebf5454a6e38af8a9e85/photos?openPhotoId=51e08991498efac3d12b7387

86. GOLD SPIKE (FORMER CASINO) http://www.yelp.com/biz_photos/gold-spike-hotel-and-casino-las-vegas?select=Zh7ycSGy8xycR7VVqSMlA#vPAm4TwFWc3kw_lM9NJzfQ

87. GOLD SPIKE (FORMER CASINO) http://www.yelp.com/biz_photos/gold-spike-hotel-and-casino-las-vegas?select=Zh7ycSGy8xycR7VVqSMlA#uSzsFfdBhPok_sfEpJk-7Q

88. GOLD SPIKE COWORKING LOUNGE

89. GOLD SPIKE COWORKING LOUNGE https://foursquare.com/v/gold-spike/4bd1a8b65e0cce72c9cba184/photos?openPhotoId=51f18e5d498eb74dd6fc3edf

90. GOLD SPIKE COWORKING LOUNGE https://foursquare.com/v/gold-spike/4bd1a8b65e0cce72c9cba184/photos?openPhotoId=52099aef11d226362f7930d9

91. GOLD SPIKE COWORKING LOUNGE

92. CITY AS A STARTUP http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png

93. CITY AS A STARTUP http://www.shebytes.com/wp-content/uploads/2011/12/venture-for-america-12-12-11.jpg

94. CITY AS A STARTUP

95. $50M EDUCATION, ARTS, CULTURE http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg

96. $50M EDUCATION, ARTS, CULTURE http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png

97. $50M EDUCATION, ARTS, CULTURE http://photos.lasvegassun.com/media/img/photos/2013/08/27/0827NinthBridge13_t653.JPG?214bc4f9d9bd7c08c7d0f6599bb3328710e01e7b

98. $50M EDUCATION, ARTS, CULTURE

99. $50M EDUCATION, ARTS, CULTURE http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg

100. $50M EDUCATION, ARTS, CULTURE http://mikerossart.net/images/mikeross_enter.jpg

101. $50M EDUCATION, ARTS, CULTURE http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg

102. LIFE IS BEAUTIFUL

107. $200M REAL ESTATE

108. WHEN CITIES DOUBLE IN SIZE Productivity and innovation per resident increases by 15% (But not true for companies) Accelerate serendipity > Accelerate learning > Accelerate productivity and innovation

109. 3 INGREDIENTS FOR SERENDIPITY 1. Residential density of 100 residents/acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, and optimism

110. HOW TO ACCELERATE LEARNING & INNOVATION Maximize serendipitous interactions Density in the office Density in the city Collisions vs. convenience

111. LAS VEGAS CITY HALL http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg

112. DIVERSITY + DENSITY 1. 2. 3. 4. 5. 6. 7. Zappos employees Tech Startup Community Small Business Community Fashion Community Art and Music Communities Other Passion Communities Local Residents

113. OUR SECRET WEAPON http://static3.vipasuite.com/resources/dyn/images/459355w783h429s185b/_fn/ogden-3.jpg

114. LEARNINGS FROM TED, SUMMIT SERIES, SXSW, BIF… Curated Content Serendipity Learning Connections Community

115. DOWNTOWN VEGAS EVERY DAY Curated Content Serendipity Learning Connections Community

116. Fremont St. & Las Vegas Blvd.

117. Fremont St. & Las Vegas Blvd.

118. INSPIRE THEATER

126. DOWNTOWN VEGAS MONTHLY CADENCE

127. DOWNTOWN VEGAS MONTHLY CADENCE Week 1 – First Friday Week

128. DOWNTOWN VEGAS MONTHLY CADENCE Week 1 – First Friday Week Week 2 – Tech Week

129. DOWNTOWN VEGAS MONTHLY CADENCE Week 1 – First Friday Week Week 2 – Tech Week Week 3 – Fashion Week

130. DOWNTOWN VEGAS MONTHLY CADENCE Week 1 – First Friday Week Week 2 – Tech Week Week 3 – Fashion Week Week 4 – Catalyst Week

131. FASHION INCUBATOR STITCH FACTORY

132. FASHION INCUBATOR STITCH FACTORY

133. RETURN ON COLLISIONS ROC What is the value of a resident that is out and about in the neighborhood?

134. RETURN ON COLLISIONS ROC What is the value of a resident that is out and about in the neighborhood? 3-4 hours/day

135. RETURN ON COLLISIONS ROC What is the value of a resident that is out and about in the neighborhood? 3-4 hours/day x 7 days/week

136. RETURN ON COLLISIONS ROC What is the value of a resident that is out and about in the neighborhood? 3-4 hours/day x 7 days/week x 40 weeks/year

137. RETURN ON COLLISIONS ROC What is the value of a resident that is out and about in the neighborhood? 3-4 hours/day x 7 days/week x 40 weeks/year = 1000 “collisionable” hours/year

138. JAKE – FLINT & TINDER http://images.fastcompany.com/upload/inline-Made-In-The-USA-Flint-And-Tinder-Undies-And-You-Will-Love-Itb.jpg

139. JAKE – FLINT & TINDER

140. RETURN ON COLLISIONS ROC What is the value of a purposeful visitor that contributes to community?

141. RETURN ON COLLISIONS ROC What is the value of a purposeful visitor that contributes to community? 12 hours/day

142. RETURN ON COLLISIONS ROC What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week

143. RETURN ON COLLISIONS ROC What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week x 12 weeks/year

144. RETURN ON COLLISIONS ROC What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week x 12 weeks/year = 1000 “collisionable” hours/year

145. RETURN ON COLLISIONS ROC “SUBSCRIB E”

146. RETURN ON COLLISIONS ROC 1. 100 residents per acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, an

147. RETURN ON COLLISIONS ROC 1. 100 residents per acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, an

148. RETURN ON COLLISIONS ROC 100,000

149. RETURN ON COLLISIONS ROC 100,000 “collisionable”

150. RETURN ON COLLISIONS ROC 100,000 “collisionable” community

151. RETURN ON COLLISIONS ROC 100,000 “collisionable” community hours

152. RETURN ON COLLISIONS ROC 100,000 “collisionable” community hours per

153. RETURN ON COLLISIONS ROC 100,000 “collisionable” community hours per acre

154. RETURN ON COLLISIONS ROC 100,000 “collisionable” community hours per acre per

155. RETURN ON COLLISIONS ROC 100,000 “collisionable” community hours per acre per year

156. RETURN ON COLLISIONS ROC 100,000 “collisionable” community hours per acre per year 2.3 COLLISIONABLE HOURS PER SQUARE FOOT

157. THE BIG BET 3 GUIDING PRINCIPLES Accelerate: 1. Collisions 2. Co-Learning 3. Connectedness And everything else will fall into place… (productivity, innovation, growth, happiness) What will people say about downtown?

158. ZAPPOS, DELIVERING HAPPINESS, DOWNTOWN PROJECT

159. 50% OF HUMANS LIVE IN CITIES https://www.facebook.com/photo.php?fbid=533076913404671&set=a.429177383794625.90218.427192853993078

160. 75% WILL LIVE IN CITIES IN OUR LIFETIME https://www.facebook.com/photo.php?fbid=533076913404671&set=a.429177383794625.90218.427192853993078

161. THE 4 MINUTE MILE

162. THE 4 MINUTE MILE

163. MORE INFO For a copy of this presentation: tony@zappos.com For more information: www.downtownproject.com

164. A GREAT BRAND is a story that never stops unfolding.

165. A GREAT BRAND COMPANY is a story that never stops unfolding.

166. A GREAT BRAND COMPANY CITY is a story that never stops unfolding.

167. A GREAT BRAND COMPANY CITY COMMUNITY is a story that never stops unfolding.

Wisdom 2.0 - Zappos - Downtown Project - 2.15.14

You are reading a preview.

Wisdom 2.0 - Zappos - Downtown Project - 2.15.14

More Related Content

Viewers also liked

More from Delivering Happiness

Featured

Related Books

Related Audiobooks