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Presentación Webinar ¿Cómo implementar mi estrategia de Lead Nurturing?

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En esta presentación descubrirás cuáles son las claves de la Nutrición de Leads y su implementación a través de una herramienta de Automatización de Marketing

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Presentación Webinar ¿Cómo implementar mi estrategia de Lead Nurturing?

  1. 1. by ¿Cómo implementar mi estrategia de Lead Nurturing?
  2. 2. ¿Quiénes Somos? Verónica Meza Tamayo Chief Marketing Officer de Athento Marketing Consultant Wild Wind Marketing Coautora de «Estrategia Digital de Marketing & Ventas para Startups: Kit de Supervivencia de Lanzamiento de Producto» http://www.amazon.com/Estrategia-Digital- Marketing-Ventas-Startups/dp/8461733983/
  3. 3. ¿A quiénes está dirigido este webinar? ¿A quiénes está dirigido este webinar? • Empresas B2Cen general • Empresas que publicitan sus productos a través de internet y venden de forma on-line y off-line. • Empresas que necesitan nutrir a sus leads con información porque sus productos necesitan que el lead se informe antes de comprar.
  4. 4. «Empresas con un buen Lead Nurturing generan 50% más de leads listos para ventas con un coste 33% más bajo.» Fuente: Forrester Research
  5. 5. ¿Qué es Lead Nurturing? Estrategia usada para conseguir mover al lead a través del funnel de Ventas mediante contenidos que le ayuden a resolver las dudas que tenga en cada fase del proceso.
  6. 6. ¿Qué necesitamos para hacer Lead Nurturing? • Generación de Leads: Captación de datos para su posterior gestión. • Un sistema que nos permita almacenar información sobre el lead: Datos demográficos, de comportamiento, etc. • Segmentación y clasificación de leads: Separarles para hacer la comunicación más pertinente. • Un sistema que nos permita enviar información al lead: Mediante emails, sms, llamadas u otros mecanismos. • Contenidos encuadrados dentro de una Estrategia de Contenidos: Los contenidos deben tener objetivos claros y una orientación al ciclo de ventas. • Un sistema de valoración de leads: Que nos permitan asignar un criterio objetivo de cuando un lead está listo para pasar a ventas.
  7. 7. Generación de Leads • CTAs: Llamadas a la acción para atraer leads hacia nuestras landings. • Landing Pages: Formularios que nos permiten capturar datos de leads. • Contenidos: Material descargable
  8. 8. Generación de Leads Contenido CTA Landing Page Contenido Gestor de Leads
  9. 9. Generación de Leads: CALL TO ACTION
  10. 10. Generación de Leads: Landing Pages
  11. 11. Generación de Leads: Contenidos
  12. 12. Generación de Leads: Contenidos
  13. 13. Generación de Leads: Contenidos
  14. 14. Un Sistema que Permita Almacenar Info del Lead
  15. 15. Un Sistema que Permita Segmentar Leads
  16. 16. Un Sistema que Permita Enviar Información al Lead
  17. 17. Un Sistema de Valoración de Leads: Lead Scoring
  18. 18. Un Sistema de Valoración de Leads: Sistema BANT
  19. 19. Más Información Sobre Lead Nurturing «Estrategia Digital de Marketing & Ventas para Startups: Kit de Supervivencia de Lanzamiento de Producto» http://www.amazon.com/Estrategia- Digital-Marketing-Ventas- Startups/dp/8461733983/
  20. 20. “Delio Lead Management. Maximiza tus Inversiones, Controla Todas tus Acciones desde una Única Plataforma" PLATAFORMA DISEÑADA PARA ATENDER LAS NECESIDADES DE CLIENTES B2C
  21. 21. Las 4 Claves de Delio Delio se adapta mejor que otras aplicaciones a las necesidades de las empresas Business-to-Consumer 1
  22. 22. Las 4 Claves de Delio Delio integra el esfuerzo de los equipos de Marketing y Ventas2
  23. 23. Las 4 Claves de Delio Leads más listos para comprar gracias a la inteligencia y potencia de los flujos de nutrición 3
  24. 24. Las 4 Claves de Delio Comunicación transversal con nuestros consumidores 4
  25. 25. «Delio en acción» Fuente: Marketing Sherpa
  26. 26. Live Help Tool by Delio Fuente: Marketing Sherpa
  27. 27. Live Help Tool es un producto que ofrece las funcionalidades para aumentar el compromiso del consumidor y su inclinación a comprar. Estas funcionalidades hacen que la relación entre el lead y el vendedor sea más relevante e intensa, por dos motivos: ● El vendedor tiene toda la información disponible sobre el lead antes de atenderle (Tracking). ● El contacto se convierte en una experiencia para el lead, le involucra más y aumenta su compromiso (co-browsing, video, chat) Fuente: Marketing Sherpa
  28. 28. Fuente: Marketing Sherpa EL 77% DE LOS LEADS QUIERE HABLAR CON UNA PERSONA ANTES DE COMPRAR
  29. 29. Fuente: Marketing Sherpa CHAT
  30. 30. Fuente: Marketing Sherpa VIDEO
  31. 31. Fuente: Marketing Sherpa CO-BROWSING
  32. 32. Más info sobre LHT Solicita una Demo

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