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Funcionalidades Delio, "The Lead Management Platform"

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Dossier Delio. La primera plataforma especializada para el tratamiento de los leads (Lead Management) de empresas B2C.
Delio es una potente herramienta de gestión y tratamiento de los contactos generados por las campañas de marketing que permite optimizar la inversión aumentando las ventas hasta un 20%.

Con Delio podrás comunicarte con tus potenciales clientes de la manera más relevante para ellos, de forma inmediata antes de que pierdan el interés.

Delio además ofrece una multitud de funcionalidades totalmente integradas en una única plataforma; desde la que tanto el equipo de marketing como el de ventas podrán unificar objetivos, ejecutar campañas y medir resultados en tiempo real para maximizar los recursos.

Con Delio, "venderás más y mejor" en menos tiempo.

Published in: Marketing
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Funcionalidades Delio, "The Lead Management Platform"

  1. 1. “Delio Lead Management. Maximiza tus Inversiones, Controla Todas tus Acciones desde una Única Plataforma" PLATAFORMA DISEÑADA POR WALMERIC PARA ATENDER LAS NECESIDADES DE CLIENTES B2C
  2. 2. Acelera tus ventas con Delio
  3. 3. Las Empresas que integran Marketing y Ventas mejoran en un 67% su proceso de cierre. • Unificar los Objetivos • Seguimiento de dichos Objetivos • Compartir Información • Interpretar juntos al Consumidor • Medición de Campañas • Mayor Velocidad de Respuesta “Por fin Marketing y Ventas juntos” VENTAJAS DE INTEGRAR MARKETING Y VENTAS VENTAJAS: *Fuentes: csoinsights.com, gleanster.com, aberdeen.com INCREMENTO INGRESOS ANUALES 20% by
  4. 4. MARKETING Imagina que queremos tener el control de todas las campañas que realizamos a través de distintas agencias o canales (Google, Facebook, Afiliación, E-mailing). Gracias al Tracking de Delio, podemos dar de alta y tener controladas todas nuestras acciones. Obtendremos toda esa información en la Analítica de Delio. Podrás realizar test A/B, saber qué páginas visitó, qué le interesa más, qué campañas están funcionando mejor…etc. “Trazabilidad absoluta” Gracias a la integración de Marketing y Ventas de Delio, con la información obtenida del Tracking y analizada en el Dashboard de Analítica de Delio; además de la información proporcionada por tu equipo de ventas y almacenada en el Contact Manager, podrás tomar acciones automatizadas (Lead Nurturing) multicanal teniendo en cuenta el comportamiento de cada usuario. Conoce hasta el último detalle de tus usuarios. Lo que sea más relevante para ti y tu negocio. Con el Contact Manager, podrás almacenar y gestionar tu base de datos, tanto la existente como la que generes nueva. Gracias a la automatización de tus comunicaciones con el módulo de Lead Nurturing, podrás tomar acciones especificas para cada usuario, o para cada grupo de ellos como por ejemplo enviar una oferta específica a aquellos leads que visiten cierta sección de tu web. VENTAS +
  5. 5. TRACKING DE DELIO Módulo de Funcionalidades para la Gestión de los Leads Con Delio podrás recoger automáticamente información sobre el origen, palabras buscadas, navegación en tu web, descargas de documentos, datos dejados en formularios, compras pasadas… de tus leads. Esta información puede estar accesible para tus vendedores cuando contacten con los leads, lo que hará que su venta sea más relevante y con mayores posibilidades de conversión. También te permitirá segmentar y personalizar más y mejor todas tus campañas, lo que te hará vender hasta un 20% más. TRACKING 360 ANALITICA WEB CALL TRACKING Lead Scoring organiza a los leads en grupos. Mide el nivel de interés de tus leads. Delio te ofrece todas las estadísticas de tus campañas en tiempo real Call Tracking de Delio un servicio que te permitirá saber la info. De tus leads, desde dónde llegaron, interés…
  6. 6. CONTACT MANAGER DE DELIO Delio te ofrece un lugar en el que puedes visualizar y editar, de manera centralizada, todos los datos que Delio ha ido acumulando sobre cada lead y que provienen de distintas fuentes: emails abiertos o contestados, búsquedas, patrones de navegación, resultado de interacciones con la fuerza de ventas… Así sabrás cuánto le falta a cada cliente para comprarte y qué tienes que hacer para conseguirlo. Módulo de Funcionalidades para la Gestión de los Leads SCORING ETIQUETAS ACOTACIONES Lead Scoring organiza a los leads en grupos. Mide el nivel de interés de tus leads. Etiqueta las acciones de tus leads y haz que cada lead sea realmente único. Segmenta y Cualifica. Genera Comunicaciones individualizadas gracias a las acotaciones de una o varias etiquetas.
  7. 7. LEAD NURTURING DE DELIO Módulo de Funcionalidades para la Automatización de tus Comunicaciones Con Delio podrás seguir cultivando a aquellos leads que no fueron venta después del primer contacto. Nuestra herramienta de Nurturing te permite crear fácilmente flujos de contacto multimedia (incluyendo llamadas, SMS e emails) que se desarrollan atendiendo a la reacción de cada lead a las distintas comunicaciones. Recupera ventas que dabas por perdidas cultivando cada lead de forma personalizada. Te asombrarán los resultados de una comunicación siempre relevante, enviada por el medio que mejor convierte y recibida en el momento oportuno. E-Mailing Programa automáticamente tus envíos de Mails y notificaciones. Llamadas Realiza llamadas comerciales solo a los clientes que cumplan con tus exigencias. Justo en el momento indicado. SMS Realiza llamadas comerciales solo a los clientes que cumplan con tus exigencias. Justo en el momento indicado. Encuestas Cualifica tus leads sin esfuerzos.
  8. 8. ANALÍTICA DE DELIO Módulo de Funcionalidades para la Medición y Control de tus Campañas. SIN ANÁLISIS NO HAY RESULTADOS LA INFORMACIÓN EN TIEMPO REAL, CON DELIO Delio tiene la capacidad de recoger y analizar en tiempo real una gran cantidad de información sobre tus leads y clientes y presentártela de una forma fácil de leer, útil y personalizable. Delio sigue a tus leads y clientes a lo largo de toda su vida útil, desde la búsqueda que hicieron en Google para llegar a tu sitio web hasta el resultado de su conversación con tu fuerza de ventas. Este conocimiento te permitirá ir mejorando tus campañas, afinando tu segmentación y tomando en todo momento las mejores decisiones para aumentar tus conversiones a venta. Dashboard Editor Personalizable Gestor de Informes Toda la información en tiempo real. Personaliza tu panel y visualiza aquello que más te importa para tomar decisiones sobre el estado de tus campañas Guarda y envía tus informes.
  9. 9. DELIO LIVE HELP TOOL Ahora con Delio podrás contactar instantáneamente con tus leads e interactuar con ellos Incrementa el compromiso y vende más en menos tiempo. El Co Browsing permite a los agentes de ventas resolver las dudas de los leads más rápidamente, mantener a más clientes en el funnel de ventas y por lo tanto aumentar las ventas. . Co-browsing El Co Browsing se compone de diveras funciones que el agente puede activar individual o conjuntamente durante el proceso de venta, según la interacción en tiempo real con el lead, o dependiendo de las reglas de negocio de la empresa. Video/Chat Click2Video añade al valor que proporciona la inmediatez del chat, el tratamiento personalizado y nivel de servicio que sus agentes de ventas proporcionan a sus clientes en un entorno offline.
  10. 10. Más info sobre LHT Solicita una Demo

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