WILL IT BLEND?an early social media success case study                         OpenCoffeeClub: The social media Jazz Club  ...
OverviewHistory                    Getting it right?Statistics                 "Will it blend?" Applied to                ...
About BlendTecSmall commercial andhome blendermanufacturerStarted in 1975 by TomDickson in UtahWas doing testing "Will itb...
Social Media Stats (1)              Will It Blend FB page: 21K+              likes              BlendTec FB page: 92K+    ...
Social Media Stats (2)              Started uploading in 2006,              119 videos uploaded              Videos watche...
Social Media Stats (3)              App. 2 Tweets daily              Replies to ( @s) 70% of all              Tweets      ...
Fallout From The YouTube Videos 2006 - 2008: 700% increase in total blender sales 50K+ USD revenue from YouTube ads (2006 ...
What Did BlendTec Do To Get It Right? A video is worth a 1000 words! First hand experience with the product Consistent eng...
"Will It Blend?" Applied To Your Startup Listen Create value Be responsive Target Surprise and delight
Social Media Marketing Readings "Likeable Social Media" by Dave Kerpen "The Zen of Social Media Marketing" by Shama Hyder ...
QUESTIONS?  Ask away...
Lets Engage!Like us on Facebook: http://facebook.com/DelightWaveto keep up with latest social media news and free tipsFoll...
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"Will It Blend?": an early social media success case study

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"Blendtec, a local commercial and home blender manufacturer from Utah has created one of the most successful viral social media marketing campaigns 6 years ago. Once a small manufacturer, currently active in 90+ countries, Blendtec is today known to millions with its crazy yet funny "Will It Blend?" videos. What did Blendtec do to get it right and what is in their story for startups?"
To read the blogpost, please click the link: http://www.delightwave.com/blog/

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"Will It Blend?": an early social media success case study

  1. 1. WILL IT BLEND?an early social media success case study OpenCoffeeClub: The social media Jazz Club Mine Akman - Delightwave Kuala Lumpur, Malaysia April 17th 2012
  2. 2. OverviewHistory Getting it right?Statistics "Will it blend?" Applied to your StartupBlendTec Social Mediachannels Q&AFallout from the YouTubevideos
  3. 3. About BlendTecSmall commercial andhome blendermanufacturerStarted in 1975 by TomDickson in UtahWas doing testing "Will itblend?"-style long beforeYouTubeCurrently active in 90+countries
  4. 4. Social Media Stats (1) Will It Blend FB page: 21K+ likes BlendTec FB page: 92K+ likes
  5. 5. Social Media Stats (2) Started uploading in 2006, 119 videos uploaded Videos watched over 1000 hours a day YouTube channel: 440K+ subscribers, 191M+ views Willitblend.com: estimated 300M+ views
  6. 6. Social Media Stats (3) App. 2 Tweets daily Replies to ( @s) 70% of all Tweets 8K+ Followers 1K+ Following 3000+ total tweets
  7. 7. Fallout From The YouTube Videos 2006 - 2008: 700% increase in total blender sales 50K+ USD revenue from YouTube ads (2006 - 2008) 2012: new manufacturing plant: 59% larger 6 years of increasing brand awareness A viral phenomenon
  8. 8. What Did BlendTec Do To Get It Right? A video is worth a 1000 words! First hand experience with the product Consistent engagement on social media It all starts with a good product!
  9. 9. "Will It Blend?" Applied To Your Startup Listen Create value Be responsive Target Surprise and delight
  10. 10. Social Media Marketing Readings "Likeable Social Media" by Dave Kerpen "The Zen of Social Media Marketing" by Shama Hyder Kabani
  11. 11. QUESTIONS? Ask away...
  12. 12. Lets Engage!Like us on Facebook: http://facebook.com/DelightWaveto keep up with latest social media news and free tipsFollow me on Twitter: @mine_akmanFor more questions contact mine@delightwave.com

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