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Delight 2016 | Design as Change — Evelyn Huang

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We all believe in creating fantastic experiences grounded in customer needs. But let’s face it—not all companies or leaders start from the same place. Our job is not only to create great experiences, but also to transform the mindset of our partners and our skeptics. How can we apply design principles of collaboration and experimentation to organizational change? Learn to infuse design thinking into every level of an organization.

Presented at Delight 2016 by Evelyn Huang, Capital One

http://delight.us/conference

Published in: Design
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Delight 2016 | Design as Change — Evelyn Huang

  1. 1. Design as Change
  2. 2. Interested Invested Committed Engaged
  3. 3. Interested Invested Committed Engaged
  4. 4. Credit Cards Banking Labs Product Manager Developer Designer Product Manager Developer Designer Product Manager Developer Designer
  5. 5. Rewards team fully resourced with LOB support Incubated business without proven results Senior executive willing to take a gamble
  6. 6. Rewards team fully resourced with LOB support Incubated business without proven results Senior executive willing to take a gamble
  7. 7. LESSON 1 Go for low hanging fruit.
  8. 8. LESSON 2 Treat followers as your equals, and ignore resisters.
  9. 9. teach capabilities do project work
  10. 10. LESSON 3 Spread a mindset, not a footprint.
  11. 11. Rip the brief Cluster topics Primary Research Secondary Research Insights Themes OpportunityAreas HMW D iverging C onverging Designing the right thing Ideation Evaluation Ideas Ideas Build,test,iterate Build,test,iterate Build,test,iterate Out D iverging C onverging Designing things right
  12. 12. Teach tiny habits. LESSON 4
  13. 13. Make sandwiches. LESSON 5
  14. 14. xxxx xxxx xxxx
  15. 15. xxxx xxxx xxxx
  16. 16. LESSON 6 Use the culture you’ve got.
  17. 17. Build pyramid schemes. LESSON 7
  18. 18. Don’t do anything illegal!!! LESSON 8
  19. 19. Build pyramid schemes. LESSON 7
  20. 20. Design is a skillset Design thinking is a mindset
  21. 21. Change your physical environment. LESSON 9
  22. 22. LESSON 10 Don’t forget yourself: Get better at getting better.
  23. 23. Thank you evelyn.huang@capitalone.com @evelynjoyhuang

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