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Aurora Salon de Belleza & Spa

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Plan de Comunicacion - Aurora Salón de Belleza & Spa. Integrantes : Delia Soria y Romina Pinto.

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Aurora Salon de Belleza & Spa

  1. 1. AURORA SALON DE BELLEZA & SPA Integrantes: Delia Soria Romina pinto
  2. 2. AURORA• Somos una empresa dedicada a los servicios de belleza y relajación, ubicada en el Distrito de Jesús Maria.• Ofrecemos servicios de Manicure, Pedicure, Masajes, Exfoliaciones, etc.• Tenemos una trayectoria de 5 años en el mercado, y contamos con un personal altamente calificado y capacitado para las diversas areas de trabajo.
  3. 3. GRUPO OBJETIVO• Tenemos como grupo objetivo a :• Hombres y Mujeres• De 20 a 50 años• Nivel socioeconomico B y C• Personas que estan en constante interaccion con clientes• Dedicados al cuidado de su imagen
  4. 4. Objetivo: COMUNICAR AL CLIENTE SOBRENUESTRA VARIEDAD DE SERVICIOS KPI 3 Publicar nuestros servicios, eventos, promociones, videos, etc. Target 3 4 publicaciones al día
  5. 5. DISEÑO DEL MENSAJE• Como parte del mensaje que queremos brindar a nuestro publico, resumimos en una frase a lo que estamos enfocados : Aurora Salón y Spa, Decididos A Renovarte• Por otra parte la imagen es una combinación de colores fuertes, por lo tanto llaman la atención del publico
  6. 6. MIX DE MARKETING• Eventos: Marketeamos nuestra marca, siendo participe de eventos u organizadores de estos, como desfiles de belleza.• Publicidad: Utilizamos las redes sociales (Facebook y Twitter) para publicar nuestras ofertas, promociones, descuentos, eventos, etc.• Marketing Directo: En nuestra fan page adjuntamos formularios para que nuestros publico llene sus datos y así brindarles información personalizada.
  7. 7. MEDICION DE RESULTADOS• KPI 1: Fomentaremos nuestra Fan Page en paginas relacionadas al tema de belleza y cuidado personal, ya que nuestro publico objetivo visita estas paginas. De esta manera nos hacemos mas conocidos y visitados.• KPI 2: Realizamos promociones por dias especiales, no solamente por el Día de la Madre, San Valentín, el Día de la Mujer, sino también Viernes de Locura (20% de descuento en todos los servicios) o Miércoles de Manicure, etc.• KPI 3: Publicaremos todo lo relacionado a nuestra empresa, es decir, las ofertas, promociones, eventos, nuevas marcas, para que así el cliente este actualizado e informado de nuestro día a día.
  8. 8. ADMINISTRACION DEL PROCESO• Nosotros queremos llegar a tener una cantidad de usuarios, los cuales estén realmente informados de lo que nosotros brindamos. Para esto es que plantearemos que promociones haremos por cada semana, que servicio ofreceremos con descuento, mediante los formularios que llenara nuestro publico en la Fan Page. Luego, estas promociones y descuentos se publicaran en nuestro muro para que así el cliente este informado, por ultimo, las fotos de todos los eventos organizado por nosotros o al que estemos invitados se colgaran en nuestra pagina.

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