Cab Campaign in Paris for BudgetAir.fr. 2013, May in France

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Marketing Cab campaign to develop awareness of BudgetAir.fr.

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Cab Campaign in Paris for BudgetAir.fr. 2013, May in France

  1. 1. BudgetAir.fr May Cab Campaign in Paris 2013, June 20th Christine Delécluse, Brand Manager France
  2. 2. BudgetAir.fr objectives 1/ develop brand awareness: position BudgetAir.fr as an online travel agency with a global offer (flight, car, hotel) 2/ generate traffic 3/ get people to try BudgetAir.fr: create sympathie and trust towards the BudgetAir.fr brand 4/ generate searches and sales.
  3. 3. A Cab campaign in Paris – 2013 May After 1 display mobile campaign running in 4 cities in France during April 2013 in Paris (30 buses), Lyon (15), Marseille (15) and Toulouse (10), we continue with a Cab Campaign running during 10 days in Paris and Suburbs of Paris on 500 Cabs ( 2 faces per Cab) from May 13rd to May 23rd. Creative is simple and focus on BudgetAir.fr name url with Flights, Hotels and Cars + Low Price guaranty. The Purple colour is visible and attract eyes.
  4. 4. Overview of the coverage Coverage in Paris and Suburbs
  5. 5. Overview of the coverage Inside the Cab. A captive environnement
  6. 6. Overview of the coverage Media effectiveness proven
  7. 7. Overview of the visibility in situation in Paris
  8. 8. Overview of the visibility in situation in Paris
  9. 9. Leaflet inside the Taxi Voucher code €15 delivered to all cab customers during the campaign on a leaflet in case the customer subscribes to the BudgetAir.fr newsletter.
  10. 10. MERCI 

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