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Social Media for You and Your Association

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Social Media for You and Your Association

  1. 1. Social Media for<br />You and Your Association<br />Deirdre Reid<br />AENC 2010 Technology Showcase<br />
  2. 2. Today’s Objectives<br />Benefits of using social media for yourself and your association<br />First steps<br />Practices that will bring you social media success<br />
  3. 3. Social Media<br />Web-based tools that provide a platform for conversation and community<br />
  4. 4. Reality Check<br />Member needs assessments?<br />Living strategic plan?<br />Web site analytics? Sharing tools? RSS?<br />Email communications – segmentation, frequency<br />
  5. 5.
  6. 6.
  7. 7.
  8. 8. Knowledge<br />
  9. 9.
  10. 10. Connecting<br />
  11. 11.
  12. 12. Marketing<br />
  13. 13.
  14. 14.
  15. 15. Political action<br />
  16. 16.
  17. 17.
  18. 18. Getting Started<br />
  19. 19. Listen<br />
  20. 20. Find Your Members<br />
  21. 21. Start small.<br />
  22. 22. Social Media Team<br />
  23. 23. Social Media as Catalyst<br />
  24. 24.
  25. 25. Share, give credit, retweet, collaborate….<br />
  26. 26. Personal = Public?<br />
  27. 27. Engage<br />
  28. 28. Time Management<br />Daily attention required<br />Have a plan and schedule<br />Team content creation/collection; listening and engaging assignments<br />Tweetdeck or Hootsuite<br />
  29. 29. Fear Regret, Not Failure<br />
  30. 30. Holler for Help<br />Deirdre Reid<br />deirdre.reid.nc@gmail.com<br />(919) 803-6176 <br />http://deirdrereid.com<br />http://twitter.com/deirdrereid<br />
  31. 31. Photo Credits<br />Slide 1 - http://www.flickr.com/photos/sepblog/3941048713<br />2 - http://www.flickr.com/photos/thebruce0/2266376897<br />3 - http://www.flickr.com/photos/jasonasimon/4464591573<br />4 - http://www.flickr.com/photos/sully_aka__wstera2/3874729627<br />4- http://www.flickr.com/photos/dianecmac/4002283918<br />6- http://www.flickr.com/photos/oclcpar/3039297248<br /> http://www.flickr.com/photos/parisbeyrouth/2839432886<br /> http://www.flickr.com/photos/chadmagiera/2673175401<br />8 - http://www.flickr.com/photos/eflon/3229575900<br />10 - http://www.flickr.com/photos/34591892@N02/3237920704<br />12 - http://www.flickr.com/photos/leomei/2651896908<br />15 - http://media.photobucket.com/image/%252522bat%20signal%252522/air223/iamthenight-Batman-Bat-Signal-CEL.jpg<br />19 - http://www.sxc.hu/photo/1222929<br />20 - http://www.flickr.com/photos/laszlo-photo/2062181707<br />21 - http://www.flickr.com/photos/marisag/193787423<br />22 - http://www.flickr.com/photos/niosh/2492855260<br />23 - http://www.flickr.com/photos/orangeacid/420493902<br />24 - http://www.flickr.com/photos/wetwebwork/2402908982<br />25 - http://www.flickr.com/photos/hsing/2893197205<br />26 - http://www.flickr.com/photos/markhillary/4001857748<br />27 - http://www.flickr.com/photos/integerpoet/183145153<br />28 - http://www.flickr.com/photos/thenandagain/26288869/lly<br />29- http://a.espncdn.com/photo/2009/0810/oly_g_bobek_576.jpg<br />30 - http://www.flickr.com/photos/oddsock/100761143<br />

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