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Embracing Social Media: Using It to Our Advantage

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Embracing Social Media: Using It to Our Advantage

  1. 1. Embracing Social Media: Using it to Our Advantage <br />Deirdre Reid<br />
  2. 2. Tonight’s Goals<br />How to use social media to:<br />Expand personal & professional networks<br />Branding & recognition<br />Professional & business development<br />Social media best practices<br />Rules of the road<br />Time management<br />
  3. 3. What is Social Media?<br />Web-based tools that provide a platform for conversation and community.<br />Traditional media is a 1 to many message.<br />Social media is a 1 to 1 conversation where anyone can participate.<br />Connecting not broadcasting.<br />
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  5. 5. In November 2008, only 37% of them were using social networking sites.<br />40% of adults 30 and older use<br /> social networking sites.<br />
  6. 6. Myths<br />It’s a passing fad.<br /> That’s for the kids.<br /> It’s all noise, mindless babble.<br /> It’s free!<br />Those aren’t real relationships.<br /> The more friends, the better.<br /> It’s a cure-all to your marketing ills.<br />
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  11. 11. Lessons from Gary V.<br />Be authentic, show your personality<br />Provide quality content<br />Be responsive and appreciative – build relationships<br />Be a Trust Agent<br />
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  17. 17. Getting Started<br />
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  19. 19. LinkedIn – Best Practices<br />Completeness<br />Photo<br />Headline – SEO<br />Websites<br />URL<br />Summary<br />Specialties<br />
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  34. 34. Strategy<br />Lurk, listen and learn<br />Find your tribe<br />Goals<br />What are my goals here?<br />Who’s my target audience?<br />Where are they online?<br />What type of content can I provide them?<br />Experiment<br />
  35. 35. Time Management<br />Schedule your online time.<br />Time blocks, once or twice a day.<br />Best times?<br />Prioritize.<br />Set a timer.<br />Close applications.<br />Use your cell phone.<br />
  36. 36. Holler if you need help!<br />deirdre.reid.nc@gmail.com<br />(919) 803-6176 <br />http://deirdrereid.wordpress.com<br />http://grabbingthegusto.wordpress.com<br />http://twitter.com/deirdrereid<br />http://www.linkedin.com/in/deirdrereid<br />
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  38. 38. Photo Credits – Creative Commons License<br />Slide 2 – http://www.flickr.com/photos/thebruce0/2266376897/<br />Slide 3 – http://www.flickr.com/photos/andrewanderson/3685276834/<br />Slide 14 - http://www.flickr.com/photos/oclcpar/3039297248/<br />http://www.flickr.com/photos/parisbeyrouth/2839432886/<br />http://www.flickr.com/photos/chadmagiera/2673175401/<br />Slide 18 - http://www.flickr.com/photos/laszlo-photo/2062181707/<br />Slide 34 - http://www.flickr.com/photos/wscullin/3770015203/<br />Slide 35 - http://www.flickr.com/photos/thenandagain/26288869/lly<br />Slide 36 - http://www.flickr.com/photos/oddsock/100761143/<br />Slide 37 - http://www.flickr.com/photos/29053754@N08/4038440999/<br />

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