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Do I Really NeedSocial Media?<br />Deirdre Reid<br />Garner Coffee & Contacts – May 2010<br />10-Minute Presentation<br />
Listening<br />Reputation Management<br />Market Research<br />Customer Service<br />
Connecting<br />Prospects<br />Customer Retention<br />Referrals<br />
Value<br />Trust<br />
 Marketing<br />Word of Mouse<br />
ListeningConnectingEducatingMarketing<br />
Checklist<br />Use the tools – practice and learn.<br />Align social media plan with biz goals; integrate with communicati...
Holler<br />Deirdre Reid<br />deirdre.reid.nc@gmail.com<br />(919) 803-6176 <br />http://deirdrereid.com<br />http://twitt...
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Do I Really Need Social Media? 10-Minute Presentation

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Social media is all the rage right now -- just look at all the national brands advertising their Facebook and Twitter pages. But does it make sense for a small business? Isn’t it another fad that will pass?

It’s not a fad, but it is a shift in how we communicate with our customers, prospects and community. We’ll look at some of the benefits and outcomes you can expect if you use social media tools effectively.

Published in: Business, Education
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Do I Really Need Social Media? 10-Minute Presentation

  1. 1. Do I Really NeedSocial Media?<br />Deirdre Reid<br />Garner Coffee & Contacts – May 2010<br />10-Minute Presentation<br />
  2. 2.
  3. 3. Listening<br />Reputation Management<br />Market Research<br />Customer Service<br />
  4. 4.
  5. 5.
  6. 6. Connecting<br />Prospects<br />Customer Retention<br />Referrals<br />
  7. 7.
  8. 8.
  9. 9. Value<br />Trust<br />
  10. 10.
  11. 11.
  12. 12. Marketing<br />Word of Mouse<br />
  13. 13.
  14. 14. ListeningConnectingEducatingMarketing<br />
  15. 15. Checklist<br />Use the tools – practice and learn.<br />Align social media plan with biz goals; integrate with communication/marketing plan.<br />Find your target audience.<br />Listen/monitor.<br />Optimize website.<br />Adopt best practices and “get” the culture.<br />Stick to a schedule.<br />Be there and ENGAGE.<br />
  16. 16. Holler<br />Deirdre Reid<br />deirdre.reid.nc@gmail.com<br />(919) 803-6176 <br />http://deirdrereid.com<br />http://twitter.com/deirdrereid<br />

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