Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Community 2.0

1,532 views

Published on

Understand the keys to creating and nurturing an online community for association members.

Published in: Technology

Community 2.0

  1. 1. Community 2.0<br />Deirdre Reid<br />March 3, 2011<br />Institute of Food Technologists<br />
  2. 2. Welcome virtual colleagues!<br />2<br />
  3. 3. Take-aways<br />Ingredients of a thriving online or ‘real life’ community<br />Understanding of motivations and needs the community will satisfy, and benefits of community participation<br />Steps to creating a thriving online community<br />Member awareness<br />Member adoption - overcoming hurdles<br />Member engagement<br />Your role as community champions<br />3<br />
  4. 4.
  5. 5. What does your community feel like?<br />
  6. 6.
  7. 7.
  8. 8.
  9. 9. Ingredients for a Thriving Community<br /><ul><li>Value - meets the needs of members
  10. 10. Collaboration toward a clear and common purpose
  11. 11. Shared interests, passions and experiences
  12. 12. Fun</li></ul>9<br />
  13. 13. Ingredients for a Thriving Community<br /><ul><li>Core group of committed active participants
  14. 14. Clusters – small groups or niches
  15. 15. Integration of face-to-face (F2F) and online</li></ul>10<br />
  16. 16. Ingredients for a Thriving Community<br /><ul><li>Safe and trusted environment
  17. 17. Reliable schedule of activities
  18. 18. Responsive and nimble
  19. 19. Easy to navigate and interact</li></ul>11<br />
  20. 20. Steps to Community 2.0<br />Get buy-in. <br />Establish goals that are aligned with organizational goals.<br />Rally your champions – staff and members.<br />12<br />
  21. 21. Steps to Community 2.0<br />Know your members and their needs.<br />Provide solutions to those needs.<br />13<br />
  22. 22. Steps to Community 2.0<br />Market the community – awareness<br />Facilitate onboarding – adoption <br />Nurture community – engagement <br />14<br />
  23. 23. Know Your Members<br />What are the different member segments in your division?<br /><ul><li>Level of IFT involvement
  24. 24. Career stage
  25. 25. Generation (Boomer, GenX, Millennial)
  26. 26. Online/digital comfort level
  27. 27. Geographic
  28. 28. Locally connected or isolated?
  29. 29. Others?</li></ul>15<br />
  30. 30. Discuss amongst yourselves:<br />Identify the key member segments in your divisions.<br />What professional challenges and membership needs are common across divisions? <br />Which ones are unique to your division?<br />16<br />
  31. 31. Discuss amongst yourselves:<br />What are the advantages of participating in the larger IFT community? <br />And, the disadvantages of not participating?<br />17<br />
  32. 32. Create Awareness<br /><ul><li>Start small. Focus on your niche.
  33. 33. Personal invitations.
  34. 34. Seed outposts with breadcrumbs.
  35. 35. Find more champions.</li></ul>18<br />
  36. 36. Identify New Cluster Champions<br />19<br />
  37. 37. Community 2.0 Live<br /><ul><li>Demonstrations, orientations
  38. 38. Extending the conference experience
  39. 39. Daily news
  40. 40. Continue the conversations
  41. 41. Guest appearances
  42. 42. Perks for community members</li></ul>20<br />
  43. 43. Knowledge Center<br />21<br />
  44. 44. Adoption<br />Onboarding community members:<br /><ul><li>Removing hurdles to online engagement.
  45. 45. Help develop community habits.
  46. 46. Showing the path.</li></ul>22<br />
  47. 47. Discussion<br />What hurdles stand in the way of member participation in the community?<br />23<br />
  48. 48. Hurdle = Time<br />Fact:<br /> 47.2% of dropped members don’t have time to participate in division activity.<br />24<br />
  49. 49. Factors that create habitual visits<br /><ul><li>External/social pressure
  50. 50. Regular schedule/appointment
  51. 51. RSS feeds or emails
  52. 52. Reliable schedule - weekly appointment
  53. 53. Repeat exposure in a short time period
  54. 54. Intrinsic pressure or desire – inner motivation</li></ul>Think about it: how do (or will) you fit this community into your own life?<br />25<br />
  55. 55. Motivation<br /><ul><li>Fulfillment of needs
  56. 56. Altruism
  57. 57. Status
  58. 58. Social connectedness</li></ul>Think about it: What motivates you to participate? What might motivate the different types of members in your division? <br />26<br />
  59. 59. Hurdle = Lack of Value<br />Fact:<br /> 35% of dropped members didn’t see the value in division membership.<br />27<br />
  60. 60. Hurdle = Lack of Alluring Participants<br />Fact:<br /> 28% of dropped members indicated that the networking opportunities didn’t meet their needs.<br />28<br />
  61. 61. Hurdle = Echo Chamber<br /><ul><li>Go for diversity.
  62. 62. Reach out to the periphery.
  63. 63. Find other influencers.</li></ul>29<br />
  64. 64.
  65. 65. Nurturing Community 2.0<br />First, know thyself.<br /><ul><li>Understand your personal WIIFM.
  66. 66. Be ready to share how you fit the community into your life.</li></ul>31<br />
  67. 67. Provide paths.<br /><ul><li>Provide prompts.
  68. 68. Show how to make it a habit and how to participate meaningfully.
  69. 69. Give a personal touch.
  70. 70. Give newbies a place of their own.
  71. 71. Be the hostess with the mostess.</li></ul>32<br />
  72. 72. Community Credo<br /><ul><li>Be worth my time.
  73. 73. Keep a regular schedule.
  74. 74. Be responsive and nimble.</li></ul>33<br />
  75. 75.
  76. 76. Community Credo<br /><ul><li>Encourage your cheeseheads.
  77. 77. Be a safe place.
  78. 78. Think small.</li></ul>35<br />
  79. 79. Community Credo<br /><ul><li>Take the community into real life.
  80. 80. Recognize good work.</li></ul>36<br />
  81. 81. Community Teams<br />Conference<br />Before<br />During<br />After<br />Provocateurs<br />Liaisons<br />Welcome Wagon<br />Recognition<br />Hosts<br />Ambassadors<br />37<br />
  82. 82. Questions? Discussion?<br />38<br />
  83. 83. Deirdre Reid<br />Reid All About It http://deirdrereid.com<br />@deirdrereid<br />deirdre.reid.nc@gmail.com<br />(919) 414-3477<br />Garner (Raleigh), NC<br />

×