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Helping even out Skin Tone: Usually caused by a number of factors, an uneven tone makes skin look        discolored and un...
Lakmé Perfect Radiance Intense Whitening™ - Night Repair Crème                                     Envelope your skin with...
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Press release lakme perfect radiance 2012

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Press release lakme perfect radiance 2012

  1. 1. EXPERIENCE THE POWER OF PERFECT RADIANCEWITH THE NEW LAKME PERFECT RADIANCE RANGEToday, every woman isconstantly on the lookout for perfectly radiant and flawless skin, but pollution andharmful UV rays rob her of this dream by creating 6blocks – Tanning Uneven skin tone Dark spots Blemishes Dullness OilinessObstructing the skin’s natural glow, these blocks make the skin lose its sheen.To combat this, Lakmé brings toyou its powerful INTENSE WHITENINGTM range - LAKMÉ PERFECT RADIANCE, powered with Continuous ReleaseTechnology, which works on your skin’s 6 fairnessblocks to give you PERFECT RADIANCE.Continuous Release Technology is an advanced Derma-Cellular technology brought to you by the team of skinexperts at Lakmé. Continuously releasing potent Vitamins deep into your skin’s epidermal cells, it actsthroughout the day even as its Precision Impact Action micro-targets all 6 fairness blocks to give you perfectradiance.Additionally,ingredients like ChronosphereVitazyme C, Vitamin E Acetate, Niacinamide (Vitamin B3),Lipophilic Pro-Vitamin C, Licorice, Tomato Extracts and Broad Spectrum Sunscreen form a potent cocktail thathelp give you perfectly radiant skin.Lakmé thus brings to you the latest advances in skin science in thisrevolutionary new range.Designed to give you truly radiant skin, Lakmé Perfect Radiance acts on all 6 fairness blocks by: Keeping Tanning under control: Long hours spent in the sun, without sun protection makes your skin look sun burnt, aged and dark. Lakmé Perfect Radiance Intense Whitening Range not only guards your skin from the sun, but also works from deep within to lighten it, restoring your natural, radiant complexion
  2. 2. Helping even out Skin Tone: Usually caused by a number of factors, an uneven tone makes skin look discolored and unattractive. Lakmé Perfect Radiance Intense Whitening Range helps clarify skin tone, giving it a radiant, complete glow Fading away dark spots and blemishes: Spots & blemishes are caused due to pigmentation, skin allergies and acne or even just as a part of the ageingprocess. Lakmé Perfect Radiance Intense Whitening Rangehelps lighten blemishes and spots, giving you flawless skin Fading away Dullness: Environmental pollution, stale air-conditioning and other such factors sap away the moisture and radiance from your skin, making it appear dry and lifeless. Lakmé Perfect RadianceIntense Whitening Rangereduces dullness and makes you look your radiant self again Reducing Oiliness:Stemming from overactive oil glands on the surface of the skin, oily skin attracts dust and grime, making it looks duller and darker than it really is. Lakmé Perfect Radiance Intense Whitening Range keeps excess oil at bay, leaving your skin oil-free and smooth to touchLakmé Perfect Radiance 4-week Intense Whitening™ - CapsulesAn innovation by Lakmé, the Perfect Radiance Capsules are a power-dose ofskin lightening vitamins and anti-oxidants that work in synergy to enhanceyour skin’s natural radiance. Each capsule contains a luxurious, lightweightserum that effortlessly seeps into your skin, leaving it perfectly radiant.PureVitamin C encapsulated in Microsponge helps in continuously releasingpotent skin lightening vitamins into your skin’s epidermal cells.MRP –Rs. 1250/- for 28 capsules Lakmé Perfect Radiance Intense Whitening™ - UV Day Crème A smooth-textured moisturizer formulated with Continuous Release Technology, skin lightening ingredients and anti-oxidants which offer high-level protection against damaging environmental factors. SPF 15 helps fight UVB damage and PA++ protects the skin from UVA damage; perfect for those with an active lifestyle. MRP – Rs. 249/- for 30mlLakmé Perfect Radiance Intense Whitening™ - Day CrèmeA smooth-textured skin lightening crème that also moisturizes your skin. Infusedwith ChronosphereVitazyme C, a complex delivery system, that helps in thecontinuous release of potent skin lightening vitamins that helps fight the 6 blocksof fairness. Niacinamide (Vitamin B3), a key ingredient in this day crème is knownfor its unique skin lightening properties. Gives you perfectly fair skin with regularusage.MRP – Rs. 99/- for 15g, Rs. 199/- for 50g
  3. 3. Lakmé Perfect Radiance Intense Whitening™ - Night Repair Crème Envelope your skin with this night repair crème that moisturizes and enhances your skin’s radiance while you sleep.It works harmoniously with the skin when the cell renewal process is at its peak. Night Crèmes contain higher levels of active ingredients that renew and repair your skin while you are asleep so that you wake up to visibly luminous skin. MRP – Rs. 299/- for 50gLakmé Perfect Radiance Intense Whitening™ - FacewashA gentle face wash which cleanses each pore from deep within.Extracts impuritiesfrom the deepest epidermal layers of skin and lightens your skin tone.Creates animmediate feeling of freshness and unveils smooth, visibly radiant skin.MRP – Rs. 90/- for 50g, Rs. 165/- for 100g Lakmé Perfect Radiance RangeNote to the Editor: About LakméContemporary Indian beauty expert Lakmé continuously innovates to offer a wide range of, high performance and worldclass color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever’s worldwide expertise, Lakméalso partners with the leading cosmetic house Milan-based Intercos Italia, Schwann Stabilo Germany and Paris-basedFiabila. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakméalso offers its consumers a comprehensive beauty experience through its products and services at the Lakmé Salons andStudios. For further information log on to www.lakmé